PepsiCo Company

1. MAI

2. Trần Thị Mai
Huỳnh Thị Thúy Kiều
Nguyễn Thị Hồng Vân
Hà Hồng Hân
Trịnh Hồng Tiên
MAI

3. CONTENT:
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4. COMPANY
PROFILE
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5. COMPANY PROFILE
1880s
1898
1902
1965
1988
2001
1. History:
• Making recipe for the soft drink
• Coining the name "Pepsi-Cola"
• Merger with Frito-Lay, Inc.
• The acquisition of Tropicana
• Merger with Quaker Oats
• Creating the Pepsi-Cola Company
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6. COMPANY PROFILE
a. Mission:
2. Mission and Vision:
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• Providing consumers with convenient, affordable products.
• Investing for long- term position, sustainable growth.

7. COMPANY PROFILE
b. Vision:
2. Mission and Vision:
• Providing a wide range of foods and beverages.
• Finding ways to minimize impact on environment.
• Investing in the local Communities .
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8. PRODUCT
LINE
KIỀU

9. PRODUCT LINE
Drinks
Juices Cold Drinks Other
Beverages
1. Product Line:
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10. PRODUCT LINE
Food
NutsBreakfast Cereal Snack Foods
1. Product Line:
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11. PRODUCT LINE
1. Product Line:
PepsiCo
PepsiCo
Americas
Food (PAF)
Frito-Lay
North
America
(FLNA)
Quaker
Foods North
America
(QFNA)
Latin
Americas
Foods (LAF)
PepsiCo Americas
Beverage (PAB)
Pepsi
Americas
Bottling
(PAB)
Pepsi
Bottling
Group (PBG)
PepsiCo
International
(PI)
United
Kingdom and
Europe
(UKEU)
Middle East,
Africa, and
Asia (MEAA)
KIỀU

12. COMPANY PROFILE
FRITO-LAY NORTH AMERICA
1961 The Frito
Company
The Lay
Company
Frito – Lay,
Inc.
Today
KIỀU
• Frito-Lay North America (FLNA)
• Making some of the most popular snacks in the U.S

13. COMPANY PROFILE
QUAKER FOODS NORTH AMERICA
• Symbols of quality, great taste and nutrition
PepsiCo
The Quaker
Oats
Company
2001
• Some of its best-known and beloved brands
KIỀU

14. COMPANY PROFILE
LATIN AMERICA FOODS
• Including all PepsiCo food and snack businesses in Latin America
global leader in the cookies market
exporting more than 16 countries
producing pastries, oats, cereals…
the most loved snack brand in MX.
the name brand for :
o potato chips
o several local brands KIỀU

15. COMPANY PROFILE
KIỀU
PEPSICO AMERICAS BEVERAGES
Pepsi - Cola Tropicana
Naked
Juice
N.A Coffee
Partnership
• First created as a refreshing and energizing tonic
• One of the world’s most iconic
• Recognizing consumer brands
• Enjoying the fresh taste of
pure, not-from-concentrate
• The juice + Tropicana pure
premium
=> the company's flagship
product.
• In 2007, PepsiCo acquired Naked Juice
• a premium juice company in the U.S
• The partnership manufactures, markets &
sells ready-to-drink coffee products
+ Frappuccino
+ Starbucks Double shot
+ Double shot Energy
+ Coffee and Starbucks Refreshers

16. COMPANY PROFILE
KIỀU
PEPSICO EUROPE
• All beverage, food and snack businesses in Europe & south Africa
In 2011, acquisition of Wimm-Bill-
Dann, Russia's leading branded
food-and-beverage company
=> making #1 food , beverage
business in Russia.
In 2010, the PepsiCo brand
Marbo opened a potato chip

17. COMPANY PROFILE
PEPSICO ASIA, MIDDLE EAST & AFRICA
KIỀU

18. PRODUCT LINE
2. Product Detail:
Good For You
Better For You
Fun For You
VÂN

19. PRODUCT LINE
2. Product Detail:
Good For You
• Nutritious products:
 fruits, vegetables
 whole grains
 low-fat dairy
 nuts, seeds & key nutrients
 limits on sodium, sugar
and saturated fat
fueling your body, your
performance & your lifestyle
VÂN

20. Juices Beverages
Breakfast Cereal
Snacks
Hummus Yogurt
VÂN
100 % juice
smoothies
made from
real fruit
Making with
heart-healthy
whole grain
oats
Tea

22. PRODUCT LINE
2. Product Detail:
Better For You
• Offering snacks baked with:
 lower fat content
 snacks with whole grains
• Beverages with:
 fewer or zero calories
 less added sugar
All you need to do is enjoy
VÂN

23. VÂN
Potato crisp
with zero
trans fat
zero – calorie
enhanced water
beverage with
antioxidant and
other vitamins

24. PRODUCT LINE
2. Product Detail:
Fun For You
• Traditional sodas and snacks
• “Life shouldn’t be lived. It
should be enjoyed.”
(PepsiCo)
A part of PepsiCo’s core food
and beverage business
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25. VÂN
Seasoned
with
delicious
deli –
inspired
flavors
The bold,
refreshing
and
robust
cola

26. COMPANY
STRATEGY
HÂN

27. COMPANY’STRATEGY
1. Marketing:
=>PepsiCo believe expertise Vietnam beverage business.
• Vietnam’s an important part of PepsiCo’s strategy.
• PepsiCo expands products through investment across portfolio.
• Vietnam’s an attractive growth market.
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28. COMPANY’STRATEGY
Middle East
Nigeria
Pakistan
Columbia
Brazil
Argentina
Egypt
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29. COMPANY’STRATEGY
1. Marketing:
Target market:
Distribution:
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31. COMPANY’STRATEGY
2. Advertising:
Our advertising reflects this in possible ways
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32. COMPANY’STRATEGY
2. Advertising:
• There are 3 types advertisement:
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34. COMPANY’STRATEGY
2. Advertising:
• PepsiCo confidence new great taste
 PepsiCo advertising campaigns and marketing programs
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35. COMPANY’STRATEGY
2. Advertising:
• PepsiCo activates league, team localized in-store promotions.
• PepsiCo has grown in advertisement and campaigns
 PepsiCo’s strategy plants to kick out competitors.
SLOGAN:
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36. CONCLUSION
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37. CONCLUSION
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ShareholdersProfitable
1. Future plan:

38. CONCLUSION
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2. Keys to success:
New policies

39. CONCLUSION
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Innovation Reformulation
3. Business lesson:

40. CONCLUSION
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Innovation Reformulation
3. Business lesson:

41. CONCLUSION
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4. Achievement :
22Top
GLOBAL BRANDS/ $ 1 billion each
In 200
COUNTRIES

42. CONCLUSION
TIÊN
5. PepsiCo's values:
Delivering
Acting
Building

43. THANK YOU FOR LISTENING