Inbound Marketing for High Tech B2B
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Overview of Inbound Marketing for High Tech B2B companies specializing in Silicon Design.
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Inbound Marketing for High Tech B2B
- 1. Sam Beal & Associates Business Intelligence Inbound Marketing High Technology Sam Beal & Associates ©2013
- 2. What is Inbound Marketing? Customers reaching out to you Better ROI than outbound Success is a function of: Website effectiveness Content – on your site and on the web Conversations on the web i.e. social Sam Beal & Associates ©2013
- 3. Sam Beal & Associates ©2013
- 4. The Funnel Search Landing Page Quality Rich Content Conversion methods Sam Beal & Associates ©2013
- 5. Search Matters Organic search is ~free Engineers use search Your products & services must be on page 1 And must be near the top to be clicked Sam Beal & Associates ©2013
- 6. Sam Beal & Associates ©2013
- 7. Search Matters Search Engine Results Page - SERP Where do your products rank Where do your keywords rank Search engines filter (bias) results Search history, IP, social activity, etc. Use tools to unbias results Sam Beal & Associates ©2013
- 8. SERP Analysis #1 on page Ranking Keywords Sam Beal & Associates ©2013
- 9. How do you improve SERPs Search Engine Optimization Quality Content and/or Outbound Marketing with SEM Search Engine Marketing Sam Beal & Associates ©2013