An introduction to theScore and its operations, as of Q2 F2017.

1. theScore, Inc.
April 2017

2. Forward looking statements
All statements other than statements of historical facts included in this
presentation may constitute forward-looking information and are based on
the best estimates of Management of the current operating environment.
These forward-looking statements are related to, but not limited to,
theScore’s operations, anticipated financial performance, business
prospects and strategies. Forward looking information typically contains
statements with words such as ‘‘anticipate’’, ‘‘believe’’, ‘‘expect’’, ‘‘plan’’,
‘‘estimate’’, ‘intend’’, ‘‘will’’, ‘‘may’’, ‘‘should’’ or similar words suggesting
future outcomes. These statements reflect current assumptions and
expectations regarding future events and operating performance as of the
date of February 28, 2017.
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A quick introduction…
• A management team with a proven track record of building and
growing successful media businesses.
• Founded national Canadian sports TV network theScore, selling
to Rogers Media for $167M in August 2012.
• Spun-out theScore’s digital business to focus on the continued
growth of our industry leading mobile app business.
John Levy
Founder and CEO
Benjie Levy
President and COO
Tom Hearne
CFO

4. What we do
Today theScore is best known for its
best-in-class mobile sports app.
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What we do
•theScore app delivers real-time, highly personalized scores and stats to millions of sports fans
every month.
•Coverage of every major league, competition and player.
•Deep news coverage from our in-house editorial team, with a powerful combination of breaking
news and original viral social content.

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*Source: comScore Mobile Metrix, February 2017
A dedicated audience
theScore is the leading challenger to
ESPN on mobile.

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•Sports fans open our apps ON AVERAGE 86 times a month EACH.
•Average monthly app sessions up to 378 million from 335 million on last year.
•theScore’s mobile apps are used by 4-5 million sports fans every single month.
Record quarterly
engagement
Averagemonthlysessions
peruser
Powerful Engagement

8. theScore is perfectly placed to capitalize on the
continued growth in mobile advertising.
The opportunity
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•Revenue generated by in-app advertising, powered by our direct sales & programmatic businesses.
•Our core demographic of the 18-35 male is highly desirable to brands.
•Utilize the very latest in mobile advertising technology to drive engagement and results.
Brands love us

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We REALLY know our fans
•We’re able to build detailed profiles of our user base, from where they’re based to which sports
teams they like.
•This data is invaluable to brand partners as we deliver highly-targeted ad campaigns.

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Cutting-edge ad technology
•theScore plays at the very forefront of the ad-tech industry, working directly with the biggest names
in the programmatic space to provide inventory on open exchanges.
•Continuing to work to ensure our ad products the highest industry standards in terms of viewability,
behavioral targeting and audience segmentation.

12. •Engagement + mobile advertising sophistication has helped quadruple annual revenue over past
four years.
•Quarterly revenue of $6.7M, up from $5.8M in F2016.
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Q2 F2014 Q2 F2015 Q2 F2016 Q2 F2017
Fiscal Year: September 1 – August 31
$6.7M
Strong revenue growth

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Building from the solid foundations of theScore app, we’re now
expanding our expertise into new areas with high-growth potential
that align with our core competencies.
Expanding our roster

14. •More than 71 million people now watch eSports around the world, with
about half of these in the US.
•Viewing figures of eSports events now surpass those of some ‘traditional’
major sporting events.
•By 2018, total eSports viewing hours are forecast to reach 6.6 billion
worldwide.
*Sources: eMarketer, June 10 2014; Gamespot, November 19 2013.
Esports
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•Launched in the spring of 2015, theScore esports has quickly established itself as the leading,
independent media company covering the world of competitive gaming.
•An industry leading mobile app, coupled with a strong desktop presence and the largest
newsroom dedicated to esports anywhere.
•Supported by an in-house video content team producing engaging original content everyday.
Esports

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• theScore Bot for Facebook Messenger has gained a significant foothold as the first sports
media chatbot on the platform.
• Quickly iterating and rolling out new features and additional coverage, including college
sports and cricket.
• theScore is well positioned to capitalize on the continued growth of bots as a platform.
Chatbots

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• Many users of theScore enjoy playing fantasy – so we’ve created a free-to-play game
for them.
• Squad Up is ad-supported and offers real cash prizes, with users able to take on each
other in 1-1 duels as well as larger groups of fantasy fans.
Fantasy

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• Implemented a faster product
development cycle, allowing us to
release updates to theScore app every
two weeks versus every six weeks.
• This improvement has made us more
nimble and efficient in the way we ship
product updates.
• Provided us with renewed focus to
spearhead the execution of an
ambitious product roadmap for
theScore:
• Broadening and deepening our
news and event-based coverage.
• Strengthen our community of
users.
• Better surface and amplify our
powerful and engaging content.
And we’re not standing still!

19. Financials
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Financials
Q2 F2017 Q2 F2016
Revenue $ 6,691 $ 5,802
Operating Expenses $ 8,748 $ 10,094
EBITDA $ (1,418) $ (3,248)
Q2 F2017 Q4 F2016
Cash $ 9,119 $ 15,554
• Q2 revenue growth from $5.8M to $6.7M.
• Increased user engagement.
• Execution of Canadian and US direct sales teams.
• $5.2 million of tax credits recoverable.
• Received Certificate of Eligibility, and expect to collect by early Q3 of 2017.

21. Contact: Tom Hearne, Chief Financial
Officer