An introduction on Social Media and Networks presented to IAB Belgium members

1. Social Networks IAB Workshop June 2008

2. About Me David Hachez www.theafter.be/

6. The Break Up – part 1

8. TIME & SPACE 24/7 - WW

10. NETWORKS One to all & P2P

12. ENCODING ∞

14. CONTRIBUTE Review, Rate & Publish

16. SEARCH Find & Retrieve

20. Youcracy

21. David Armano

25. S urf is over, Life took over Communication Information Entertainment Surfing Transactions Creation 38% 22% 17% 8% 7% 5% Caroline Vogt – Microsoft Research

26. What’s in it for the marketer?

31. Why does it matter? Credibility of People’s opinion 2 % 98 % Emarketer.com

32. Social is the new currency

33. Top 20 Websites on 25-44 Belgian Comscore

34. Meeting people Google Trends

35. Finding a Job Google Trends

37. Entertainment Google Trends

40. Getting informed Google Trends

42. How can I fit in that picture? As a marketer

43. Evolution

45. David Armano

46. David Armano Context

47. David Armano Behavior

48. Youcracy

49. Share of conversations is the new (battle) challenge

50. Cases

52. Offense: Dove Value Source: Forrester Product Experience

53. Offense: Dove Value Costs Source: Forrester Product Experience Shared Experience Social Marketing Product, Place, Price, R&D, Production Promotion, Branding, Loyalty

54. Offense: Dove Social Marketing Value Costs Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Loss Profit Source: Forrester Product Experience Shared Experience

55. Offense: Dove Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Source: Forrester Product Experience Shared Experience

56. Offense: Dove Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Peers Source: Forrester Product Experience Shared Experience

57. Offense: Dove Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Peers WOM Source: Forrester Product Experience Shared Experience

58. Offense: Dove Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Peers WOM Co-creation Source: Forrester Product Experience Shared Experience

61. Financial services firms 47% 25% 28% Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Source: Forrester Product Experience Shared Experience

62. Defense 47% 25% Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Flog Source: Forrester Product Experience Shared Experience

63. Defense 47% Service error Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Source: Forrester Flog Product Experience Shared Experience

64. Defense Consumer review Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Service error Flog Source: Forrester Product Experience Shared Experience

65. Defense Offense Source: Forrester P O S T People Objectives Strategy Technology Isolated Low cost Product Monitor, Respond Networking High value Story Network, Enabling

66. Xbox Case

69. Social Networks experiences

70. My Network(s) www.facebook.com

71. Banking together www.zopa.com

72. Uber Social www.ubervu.com

73. Working together www.acrobat.com

74. Working together www.zoho.com

75. Knowledge sharing www.slideshare.net

76. Collective knowledge www.wikipedia.org

77. Collective search www.mahalo.com

78. Collective life www.dipity.com

79. Instant audience www.twitter.com

80. Broadcast now www.ustream.tv

81. SOCIAL IN THE GENES

82. The Break Up part 2

84. Future

85. Web 3.0