The goal of this session is to understand the fundamentals of augmented reality (AR) and experiment with the latest AR apps on the market for inspiration. We also did quick brainstorming exercises using AR technology to solve different challenges.

1. www.bigstudioconsulting.com
1 Broadway. 14th floor
Cambridge MA 02142
info@thebig-studio.com
Big Studio Beer & Brainstorming Session
Facilitated by Robert Gauvin
Exploring Augmented Reality
for Practical Purposes

2. About the
Session
What is Beer & Brainstorming?
Beer & Brainstorming is an
opportunity for the Big Studio team
to explore design thinking principles
and use rapid brainstorming
exercises to get to unique solutions.
Oh, we also sample delicious beers
from around the world.
2

3. Overview
The goal of this session is to understand the fundamentals of augmented reality (AR)
and experiment with the latest AR apps on the market for inspiration. We also did
quick brainstorming exercises using AR technology to solve different challenges.
• We listed specific challenges experienced by people in different locations.
• Before diving into concepts, we learned more about how other industries use AR
technology to enhance their products.
• We split into teams to create our own AR apps.
• Each team pitched their ideas.
Discovery Definition and
Inspiration
Team
Concept
Team
Pitches
20min. 20 min. 20min. 10min.

4. Discovery (20 min.)
The Big Studio team listed out actions and challenges experienced by people in these locations.
4
Street Office Kitchen

5. 5
How can augmented reality help in these situations?

6. 6
What is augmented reality?
It is a live direct or indirect view of a physical, real-world environment whose elements
are augmented (or supplemented) by computer-generated sensory input such as
sound, video, graphics or GPS data.
Things that trigger AR
GPS, Pattern Recognition, Gyro, Gesture, Touch
Platforms
Handheld Devices
Stationary AR Systems
Spatial Augmented Reality (SAR) Systems
Head-mounted Displays (HMDs)
Smart Glasses
Smart Lenses
Definition and Inspiration (20 min.)

7. Inspirational Sites & Apps
7

8. Team Concept (20 min.)
Each team created their own AR apps for a specific user and challenge.
AR app that helps tourists
identify friendly locals
Team A
AR app that encourages
employees with rewards
Team B
8
Street Office

9. Result:
This app uses a device's camera to overlay additional information onto the surrounding
environment. Point the camera at people to have the app show each person’s social network
activities and their openness to converse. Now you can quickly identify and approach friendly
locals for recommendations.
9
Team A: AR app that helps tourists identify friendly locals

10. 10
Team B: AR app to encourage employees with rewards
Result:
This app uses augmented reality to overlay elements such as personal rank, badges, rewards
and virtual objects (e.g., a crown) onto employees. People can view top rankings and add virtual
accessories to their colleagues. The idea is to have colleagues award each other with points to
increase their rankings across different categories.

11. 11
Index
http://www.junaio.com/showcase/
Pepsi Bus Stop
https://www.youtube.com/watch?v=Go9rf9GmYpM
Penguin NAVI
https://www.youtube.com/watch?feature=player_embedded&v=IK
4-zPD_25U
Homspotter
https://www.youtube.com/watch?feature=player_embedded&v=M
KQpD43HXe0
Walgreens
https://www.youtube.com/watch?feature=player_embedded&v=M
N46r-IZk8o
Toywheel AR RC car
https://www.youtube.com/watch?v=gW2QRQdwOH8

12. Join us for our next session
info@thebig-studio.com