We've gathered the most surprising, horrifying, and enlightening sales statistics on cold calling, social selling, sales training, and much more. Whether you are a sales rookie or an experienced veteran, these 21 sales stats will knock your socks off and perhaps inspire you to improve the way you sell. Enjoy and share!

1. MIND-BLOWING
SALES STATS
@THEBREVETGROUP
21

2. We’ve gathered the most surprising,
horrifying, and enlightening sales
statistics on cold calling, social selling,
sales training, and much more.
Whether you are a sales rookie or an
experienced veteran, these 21 sales stats
will knock your socks off and perhaps
inspire you to improve the way you sell.
Enjoy and share!

3. q 92% OF ALL
CUSTOMER
INTERACTIONS
HAPPEN OVER
THE PHONE.

4. w IT TAKES AN AVERAGE OF
8 COLD CALL ATTEMPTS TO
REACH A PROSPECT.
TWEET THIS

5. e THE BEST TIME
TO COLD CALL IS
BETWEEN 4:00
AND 5:00 PM.
TWEET THIS

6. r 35-50% OF
SALES GO TO
THE VENDOR
THAT
RESPONDS
FIRST.
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7. t 80% OF SALES REQUIRE 5 FOLLOW-UP CALLS
AFTER THE MEETING. 44% OF SALES REPS GIVE
UP AFTER 1 FOLLOW-UP.
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8. y THURSDAY IS THE BEST DAY
TO PROSPECT. WEDNESDAY IS
THE SECOND BEST DAY.
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9. u NEARLY 13% OF
ALL THE JOBS IN
THE U.S. (1 IN 8)
ARE FULL TIME
SALES POSITIONS.
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10. i OVER ONE TRILLION DOLLARS
(THAT’S NINE ZEROS) ARE SPENT
ANNUALLY ON SALES FORCES.
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11. o IN A TYPICAL FIRM WITH 100-500
EMPLOYEES, AN AVERAGE OF 7 PEOPLE ARE
INVOLVED IN MOST BUYING DECISIONS.
TWEET THIS

12. a 78% OF
SALESPEOPLE
USING SOCIAL
MEDIA OUTSELL
THEIR PEERS.
TWEET THIS

13. NOW – MAY 1ST
GET $100 OFF
OUR PROFESSIONAL
SELLING PROGRAM
Learn MoreLearn More

14. s EMAIL IS ALMOST 40 TIMES BETTER AT
ACQUIRING NEW CUSTOMERS THAN
FACEBOOK AND TWITTER.
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15. d SALESPEOPLE WHO ACTIVELY SEEK OUT
AND EXPLOIT REFERRALS EARN 4 TO 5
TIMES MORE THAN THOSE WHO DON'T.
TWEET THIS

16. f 91% OF
CUSTOMERS SAY
THEY’D GIVE
REFERRALS. ONLY
11% OF SALES
PEOPLE ASK FOR
REFERRALS.
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17. g ONLY 13% OF
CUSTOMERS
BELIEVE A SALES
PERSON CAN
UNDERSTAND
THEIR NEEDS.
TWEET THIS

18. h 55% OF THE
PEOPLE
MAKING
THEIR LIVING
IN SALES
DON’T HAVE
THE RIGHT
SKILLS TO BE
SUCCESSFUL.
TWEET THIS

19. j CONTINUOUS
TRAINING GIVES
50% HIGHER
NET SALES PER
EMPLOYEE.
TWEET THIS

20. k THE AVERAGE
COMPANY SPENDS
$10K - $15K HIRING
AN INDIVIDUAL
AND ONLY $2K A
YEAR IN SALES
TRAINING.
TWEET THIS

21. THE FUTURE
OF SALES TRAINING
Learn MoreLearn More

22. l IT TAKES 10
MONTHS OR
MORE FOR A
NEW SALES REP
TO BE FULLY
PRODUCTIVE.
TWEET THIS

23. ; RETAINING
CURRENT
CUSTOMERS IS
6 TO 7 TIMES
LESS COSTLY
THAN
ACQUIRING
NEW ONES.
TWEET THIS

24. 2) THE AVERAGE
COMPANY LOSES
BETWEEN 10%
AND 30% OF ITS
CUSTOMERS
EACH YEAR.
TWEET THIS

25. 2! AFTER A
PRESENTATION,
63% OF
ATTENDEES
REMEMBER
STORIES. ONLY
5% REMEMBER
STATISTICS.
TWEET THIS

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firm. We deliver customized
sales performance solutions that
help our clients sell smarter.
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