Crowdfunding has become an increasingly popular funding strategy for early stage entrepreneurs — but it’s not a guaranteed success. We’re partnering with IFundWomen, a crowdfunding platform for women-led businesses to bring you this workshop. Whether you are creating a campaign for funding or for market validation, we’ll help you create an enticing campaign that will resonate with your audience and provide your business with the capital it needs to keep growing. Our crowdfunding experts will walk you through practical ways to hone your pitch, map your network, strategically estimate your fundraising goal, market to your target audience, and design rewards that sell. We’ll also provide useful resources, playbooks, toolkits, etc that you will need to rock your crowdfunding campaign.

2. Leveraging online
fundraising for your
business

3. For women who have big ideas, we’re
here to make them happen.
Online fundraising platform
Expert business coaching
Network of SMBs
IFundWomen is the go-to funding marketplace for women-owned
businesses and the people who want to support them with access
to capital, coaching, and connections.

4. HERE'S THE FUNDING PROBLEM
2.3%
of venture capital pie last year.
BLACK WOMEN–LED STARTUPS
RECEIVED .64%.
Crunchbase, Global VC Funding To Female Founders Dropped Dramatically This Year. Last updated December 21, 2020.
digitalundivided Project Diane, The State of Black Women Founders, 2020
Women–led startups received just

5. FUNDING OPTIONS
Self-funding Small
Business
Loans
Grants Equity
Investors
Crowdfunding

6. WHAT IS CROWDFUNDING?
Crowdfunding is when you raise
small increments of money, from
lots of people that you know, that
adds up to just enough money to
achieve a specific goal.

7. WHY SMART PEOPLE ARE CROWDFUNDING?
1
2
3
4
5
6
7
8
Prove demand
Build prototype
Pre-tail product/service
Drive sales + marketing
Raise pre-seed round
Build buzz + awareness
Don't want venture capital
Avoid going into debt

8. I built a trusted brand and
needed to make sure the market
was ready for our new offerings!
— SHANNON MALDONADO
PROVE DEMAND BEFORE YOU INVEST IN SUPPLY

9. The capital we raised through
grants & crowdfunding on IFW
allowed us to get the beta
version of our app up and
running.
— HÉLÈNE GUILLAUME
BUILD A PROTOTYPE

10. We needed to raise money to
produce our first line of suits for
women.
— SARAH GREISDORF
PRE-SELL YOUR PRODUCT

11. We needed to grow faster and
share our sustainable mission
with the world!
— MICHELLE B. SULTAN
BUILD A GLOBAL BRAND

12. The capital we raised through
crowdfunding to open our
space paved the way for our
seed round.
— NAJLA AUSTIN
RAISE A SEED ROUND

13. We needed alternative funding
to develop our space and
launch our program for Black
and Brown women.
— BRIDGETTE WALLACE
SEEK ALTERNATIVE SOURCES OF FUNDING

14. COVID forced us to relocate and
we needed funding to get our
new space up and running!
— JENNIFER TEUTLI ALARCON
AVOID DEBT OR GOING OUT OF BUSINESS

15. THE IFUNDWOMEN METHOD
PITCH
HONING
a clear, concise pitch
that explains the problem
you are solving and your
solution
1
NETWORK
MAPPING
know who is going to
buy your product
or services
2
REWARDS
STRATEGY
the products, services,
and content you are
going to sell
3
AUDIENCE
MESSAGING
how you talk about your
product or service to
different segments of
your network
4
It's all about the prep

16. It's about more than
just the funding

17. MORE THAN JUST THE FUNDING
FUNDING
71%
cite lack of capital and
cash flow as a top
challenge
MENTORS
48%
cite lack of available
mentors or advisors as
holding them back
SUPPORT
31%
cite lack of a support
system as a hurdle to
business ownership

18. A HOLISTIC APPROACH TO FUNDRAISING
Coaching Connections
Creative
Services
Crowdfunding
& Grants

19. WHY SMART PEOPLE ARE CROWDFUNDING?
1
2
3
4
5
6
7
8
9
10
Hone your pitch
Map your network
Don't pick a goal out of thin air
Create compelling rewards
Be legit
Have a marketing strategy
Invest in a professional video
Lean into the resources
Make the ask
Don't go at it alone

20. Special Offer
Use the code IWW35 by March 31 @ 11:59 PM EDT
35% off your first month of a monthly plan
or
35% off your annual plan
https://ifundwomen.com/startup-coaching-plans

21. Now, go get funded.