Greg Fry speaks at 3xedigital.com

1. Building your presence on
“Reaching
Your
Mobile
Audience
Through
Social
Media
Marke7ng”
@gregfrysocial

2. Who is this Guy?
An
Interna7onal
Social
Media
trainer
delivering
regular
LinkedIn,
Facebook,
Twi@er,
YouTube,
Google+
and
Social
Business
Strategy
training
and
workshops
for
ins7tu7ons
such
as
the
Digital
Marke7ng
Ins7tute,
Sure
Skills
and
the
Digital
Skills
Academy.
Alongside
training
Greg
works
as
a
Social
Business
and
Content
Consultant.
He
believes
that
in
order
to
make
social
media
work
for
your
business
you
must
have
a
clear
business
goal,
a
clearly
defined
strategy,
great
content
and
make
sure
that
everything
you
do
is
measurable.
Greg
has
also
won
awards
for
his
blogging
whilst
contribu7ng
to
the
tweakyourbiz.com
community.
In
2014
Greg
worked
with
top
mul7na7onals
including:
Ulster
Bank,
MicrosoU,
UPC
and
Coca
Cola
Hellenic.

3. Social Media Mobile Stats
• 94% of CMOs plan to use mobile
applications within the next 3-5 years.
(Marketing Land)
• 75% of smartphone owners watch videos
on their phones; 26% at least once per
day. (NewsCred)
• 78% of Facebook users are mobile-only.
(Rocket Post)
• 71% of users access social media from a
mobile device. (Jeff Bullas)
• 50% of 18-30 yesar olds use their
smartphones to research products or
services while shopping, and 41% have
made purchases using their phones.
• (leaderswest Digital Marketing Journal)

4. Social Media Stats
• 1.5 million Irish adults
15+ use Facebook daily.
• 395,000 Irish Adults 15+
use Twitter daily.
• 500,000 Irish Adults 15+
use Snapchat daily.
• 520,000 Irish Adults 15+
use WhatsApp daily
Source - www.ipsosmrbi.com

5. Social Messaging
43% of Irish adults 15+
using Facebook messenger.
35% using Whatsapp.
21% using Snapchat.
5% using Vine.
1% using Whisper.

6. Twitter Engagement on Mobile

7. 5 Future Trends
• Video continues to evolve
• Unique “Rich” content
becomes vital
• Social Advertising
becomes more powerful
• “Private” Social Networks
thrive
• The Age of Advocacy
arrives

8. “The nobodies are the new somebodies”
Guy Kawasaki -
Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple

9. Pick your Team

10. 5 Questions in 5 Minutes
• What are your business objectives?
• Who is your audience?
• Where are they hanging out?
• What content would they find valuable?
• What budget can you allocate for ads and
resources?

11. The Workshop
• How can I find out about my target
audiences mobile habits?
• What Social Media platforms will I use and
why?
• Create a campaign concept for your chosen
brand. What content will fly on mobile?
• How will I use visuals and video? What tools
will I use?
• Create a hashtag for a campaign. How can
you use it?
• How can I run effective Social Advertising
campaigns targeting a mobile audience?
What type of Social ads will I use?
The 10 Minute
HUDDLE

12. Where and how can I
Listen?
Are my customers using mobiles?
What conversations are your target market having?
What brands are they engaging with?
Who are the Influencers?

13. Create great looking visuals
www.canva.com
4 Tools
• Canva
• PicMonkey
• Over App
• Quick App

14. Use Free Images for your Blog
and Social Media Posts
http://bit.ly/images4free

15. The Power of the Hashtag
https://ritetag.com
Tagboard.com

16. Run Competitions

17. Add Call to Action Buttons
with your visuals

18. Twitter Buy Now Button
is coming
http://youtu.be/dEGk5LRumJM

19. Twitter’s Vine

20. The Cool Social Media
Kids on Mobile

21. Snapchat H&M
http://youtu.be/TJ3LVPxH6js

22. Snapchat TacoBell
• Taco Bell has over 200,000 friends
on Snapchat.
• 90% of its friends open snaps and
view them in their entirety.
• They know how to stay relevant to
their target market.

23. Snapchat Discover
http://youtu.be/guGvV8LCx7o

24. Instagram

25. Topshop – London Fashion Week
http://youtu.be/EWD9GQ-iufM

26. Instagram Coupon?
http://bit.ly/instagramcoupons

27. Instagram Ads are here

28. Tumblr – How old is
your audience?
490,000 monthly users in Ireland

29. Tumblr
http://superbowl.nbcsports.com

30. Social Ads Twitter
Keyword search ad
Keyword in-feed ad

31. Let’s Talk about Facebook
• Will organic reach to die completely
for Brand Pages?
• Facebook Video to rival YouTube?
• Paid Ads become the norm. Just like
PPC ads have on Google.
• More ads targeting mobile only.
• Personal Profiles and Groups still
powerful marketing tools.

32. Social Ads Facebook
You can make your
Facebook Ads
Mobile only.
Call to Action
buttons vital on
Facebook ads.
If applicable target to
specific locations.

33. Social Ads Facebook
Make your Facebook Ads Mobile only.

34. Social Ads Facebook
Call to Action buttons vital on Facebook ads.

35. Got a Big Budget? – Check out
UpcastSocial
https://upcastsocial.com

36. Check out Facebook’s
Audience Network
https://developers.facebook.com/products/audience-network

37. Generate Revenue from
your Mobile App with MoPub
http://www.mopub.com

38. The Rise of Facebook Video

39. Source – SocialBakers.com

40. #icebucketchallenge –
A Facebook game changer?

41. Be Real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s

42. Video Apps
• Social Cam
• Mixbit
• Instragram Video
• Instasize Video
• Vine
• Hang w/
• YouTube
• Hyperlapse
• Animoto

43. Register with FourSquare &
Geolocation Sites
h@p://business.foursquare.com

44. Be Fast and Be Careful
Download Apps and Mange
your Social Media accounts
from your mobile.
Do you need a member of
staff “on call” during
evenings and weekends?
Make sure you don’t get to
emotional or say something
that can come back to bite
you.

45. Be Fast and Be Careful

46. 12 Must have Apps
• Facebook Page Manager
• Instragram
• Twitter /Hootsuite / Buffer
• Vine
• LinkedIn
• LinkedIn Connected
• Snapchat
• Tumblr
• Pocket
• WhatsApp
• IFTTT
• Latergram

47. The 6 Tip Takeaway
• Pay attention to Google Analytics. What
percentage visit your site on mobile? What
Social Media sites are driving you the most
traffic?
• Decide which Social Media platforms to use
and be clear about why you are using them.
• Have a clear plan and ideally content calendar
for Social Media efforts.
• Use lots of visuals and video in your updates.
• Use Hashtags on Twitter, Instagram, Pinterest,
Facebook, Google+ etc. to get more reach.
• Spend money on Social Advertising. Create
multiple ads and test regularly which ones
offer the highest ROI. Start advertising with
modest amounts – eg. €50.

48. Questions & Answers

49. Contact Me
+353 87 2039855
t
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
Download the slides - http://bit.ly/gregat3xedigital