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Social Dentists - Get more bite from your Social Media
1. Get more bite from your Social Media
with
@gregfrysocial
2. About Me
An International Social Media trainer who
delivers regular Social Media, Social
Customer Service and Social Business
Strategy training and workshops.
I believe that, in order to make social
media work for your business – you must
identify the correct social media goals for
your business, define and refine your
strategic social media, plan and tactics,
create outstanding content and make sure
that everything you do is measurable.
Clients include: Ulster Bank, Microsoft,
Fáilte Ireland, UPC, Abbott Labs, Symantec
and Coca Cola Hellenic.
3.
4. What is Social Media?
“Social Media is a
catch-all term used to
describe the tools and
technologies that
facilitate social
interaction over the
internet”.
5. What is Social Media?
"Social
media
is
either
a
0me-‐
was0ng,
wool-‐gathering,
yak-‐shaving
waste
of
effort
or,
perhaps,
just
maybe,
it’s
a
crack
in
the
wall
between
you
and
the
rest
of
the
world.
It’s
a
choice...
up
to
you.”
-‐
-‐
Seth
Godin
6. Social Media in Ireland
1.5 million Irish adults 15+
use Facebook daily.
395,000 Irish Adults 15+ use
Twitter daily.
500,000 Irish Adults 15+
use Snapchat daily.
10. Are Dentists using Social Media?
48% of Dentists had a Facebook
Page
Word of mouth still number one
source of business (57% of all
business).
Online the 2nd biggest revenue
generator for Dentists.
Source: RebuildNation 2015 US Survey
11. Why Should Dentists Use Social Media?
To Build a Personality.
To communicate with your patients
between visits.
To educate existing and prospective
customers. Remove the “FEAR” factor.
To network and engage with other local
businesses.
To listen and to mange your reputation.
To make it even easier for potential patients
to book an appointment.
To remind patients to go to the dentist.
To find and generate new patients.
To provide customer service.
15. What’s your Content Plan?
Remember – People don’t share a post just because they see it the news
feed.
They share it because it’s useful and interesting to them.
What is the purpose of your Social Media
activity?
Who exactly do you want to “Like” Your
Page, Share and/or Comment on your posts
etc.?
What content would they find valuable?
What tone should I use?
How often will you post?
Do I have a Content Calendar?
16. Types of Content
Social Media text updates
Photos
Blogs
GIFs
Audio
Video
Live Streams
17. Social Media Editorial Calendar
Variety is the key
Structure.
Don’t be overly rigid, you may
need to tweak.
Make notes on what works and
what does not
Make sure you review scheduled
content and make sure it is still
appropriate.
Change your plan if opportunities
arise.
25. What is your strategy?
Address the person’s complaint.
Take the conversation offline.
Try to find a positive outcome
online.
Use Listening tools such as Google
Alerts, Social Mention, Topsy.com
and Salesforce Marketing Cloud to
monitor your reputation online.
Reputation Management
30. But what about Time? I am busy
Save time and Manage multiple social networks from the
one dashboard. Schedule content and be consistent with
your updates. (Hootsuite.com)
32. The Social Media Check Up List
Remember
Social
Media
is
about
having
conversa4ons
not
making
statements.
Ask
yourself
–
What
do
I
want
to
achieve
from
my
social
media
efforts.
Set
Goals
and
measure.
Make
sure
the
people
you
engage
with
on
Social
Media
can
become
or
are
exis4ng
pa4ents.
Make
sure
the
content
you
share
is
of
some
value
or
interest
to
your
target
audience.
Always
respond
to
comments
and
queries.
Network
with
other
businesses
and
consider
promo4ng
businesses,
sports
clubs,
chari4es
etc
in
your
local
area.
If
you
are
on
a
Social
Network
like
Facebook
don’t
keep
it
a
secret.
Tell
your
exis4ng
pa4ents
you
are
there
and
why
it
may
be
beneficial
for
them
to
like
your
page.
Schedule
content
and
be
consistent
with
your
updates.
Download
mobile
apps
on
your
smartphone
so
you
can
manage
your
Social
Media
accounts
on
the
go.
Consider
Social
Adver4sing
to
promote
your
Social
Networking
pages
and
accounts.
33. Thanks for Smiling
087 2039855
@gregfrysocial
ie.linkedin.com/in/gregfry
greg@contentplan.co
hNp://bit.ly/socialden4st
