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Social media for proactive jobseekers
1.
Social
Networking
for
Job
Seekers
&
Personal
Branding
By
Greg
Fry
h#p://bit.ly/socialseekers
2. Greg
Fry
Qualified
from
the
Marke;ng
Ins;tute
of
Ireland
and
passionate
about
helping
job
seekers
achieve
more
from
their
social
media
efforts.
Social
Media
specialist
delivering
regular
LinkedIn
,
Facebook
and
Twi#er
training
to
big
brands
including
Vodafone,
Symantec,
Coca
Cola,
UPC
and
Ulster
Bank.
About
Me
3.
A Positive Attitude will lead to success
4.
5. 5
Ways
to
look
for
work
• Recruitment
Agencies.
• Newspapers
and
Online
Job
Boards.
• Job
Fairs.
• Networking.
• Specula;ve
Applica;ons
7. How
to
build
a
Network
• Friends.
• Family
Members.
• College
and
School
connec;ons.
• Sports
or
Recrea;onal
Clubs.
• Business
contacts
–
ex-‐
co-‐workers
and
clients.
• Targeted
individuals.
• Networking
events
and
Job
Fairs.
11. 3.
What’s
Your
Story?
• Have
a
sharp
60
–
90
second
“Elevator
Pitch”.
• Who
you
are.
• What
you
do.
• What
you
are
looking
for.
• What
“Value”
can
you
offer
an
employer?
15. Networking
Takeaways
• Believe
in
yourself
and
be
posi;ve.
• Know
who
you
are
targe;ng.
• Don’t
do
all
the
talking….listen,
listen,
listen,
listen.
• Dress
to
make
a
great
1st
Impression.
But
don’t
judge
others…we
don’t
know
who
they
are
and
who
they
may
know.
• Know
your
story
–
Who
you
are,
what
you
do,
what
you
are
looking
for
and
what
value
you
can
offer
an
employer.
• Carry
and
collect
business
cards.
• Always
follow
up
with
new
connec;ons.
Connect
on
LinkedIn
and
build
a
business
rela;onship.
• Stay
in
touch
with
your
network.
16.
What
is
LinkedIn?
Facebook
with
Ties?
17. LinkedIn
StaOsOcs
• 350
Million
Users
worldwide.
• 2
new
members
every
second.
• 40%
of
members
visit
the
site
daily.
• 70%
of
LinkedIn
users
are
decision
makers.
• 1.4
Million
users
in
Ireland.
• Average
age
of
global
users
is
25-‐45.
• 60%
Male
40%
Female.
• 75%
of
Companies
using
LinkedIn
to
recruit.
21. ü Add
a
Quality
Photo.
ü Spend
;me
on
your
Bio
and
Experience.
ü Get
Recommenda;ons.
1.
Spend
Ome
&
get
your
profile
to
“All
Star”
status
22. 2.
Building
Up
ConnecOons
• Old
school
Friends.
• College
Friends
and
staff
members.
• Business
Contacts.
• Target
Individuals.
23. 3.
Personalise
your
LinkedIn
Account
and
Stand
Out
From
the
Crowd.
1. Make
sure
you
have
a
Unique
URL.
2. Add
Contact
details
including
Twi#er
account
and
even
a
Blog
address.
3. Rearrange
your
headings
to
stand
out.
4. Use
Keywords
to
a#ract
Employers.
24. 4. Add Sparkle to your Profile
• Add
a
file,
presenta;on
or
even
video
to
the
Summary,
Work
and
Educa;on
sec;ons
of
your
Profile.
• Add
a
Powerpoint
Presenta;on
to
your
profile
using
SlideShare.net.
25. Slideshare.net
• Upload
a
Powerpoint
Presenta;on
and
add
to
your
profile.
Tell
an
employer
who
you
are
and
what
value
you
can
offer.
• Map
a
YouTube
video
to
Slideshare
and
showcase
a
“Please
Hire
Me”
video.
29. 5.
Update
and
Personalise
• Update
your
status
frequently.
• Personalise
all
introduc;ons.
30. 6.
Join
Groups
• Find
Relevant
Groups.
• Make
new
Contacts.
• Demonstrate
your
exper;se.
• Ask
Ques;ons.
• Follow
&
get
advice
from
experts.
• See
Exclusive
Jobs.
• Be
Seen
and
let
employers
find
you.
38. How
much
do
you
know
in
advance?
Amy
checked
Declan
Hayes’
profile
on
LinkedIn
and
already
knows:
ü He’s
been
4
years
with
Dunnes
Stores.
ü Exper;se
in
Tex;les.
ü He
worked
more
than
10
years
for
Tesco
Ireland.
ü He
is
also
connected
with
John
Lonus
that
is
in
Amy’s
business
network.
39. 9.
LinkedIn
Searches
• Search
by
Industry,
loca;on
and
job
type.
• Search
for
adver;sed
jobs
on
LinkedIn.
• Save
your
top
searches.
• Search
groups
you
are
a
member
of.
48. Fancy
a
New
CV?
• Go
to
-‐
resume.linkedinlabs.com
• Sign
in
with
your
LinkedIn
account.
• Create
your
CV
or
Resume.
• Other
op;ons
for
crea;ng
an
online
cv
–
visualcv.com
49. 10
Key
LinkedIn
Takeaways
• Complete
your
profile
to
100%
(called
“All
Star”
status).
Make
sure
it
sells
your
skills
and
abili;es.
•
Use
a
URL
like
h#p://ie.linkedin.com/in/gregfry
and
add
to
your
cv
and
email
signatures.
•
Add
visual
links
to
your
profile
like
Slideshare,
or
YouTube
CVs.
•
Update
your
status
once
a
day
during
working
week.
Create
and
share
content.
•
Inves;gate
who
your
connec;ons
are
connected
to.
•
Run
and
save
searches
(for
job
opportuni;es).
•
Make
personal
invita;ons
to
connect
with
people.
•
Join
and
engage
in
groups
to
build
your
network.
• Meet
your
top
online
connec;ons
offline
.
•
Ask
for
recommenda;ons.
50. Facebook
–
How
can
it
help
a
Job
Seeker?
• Over 2.4 million Irish Facebook
users.
• Tell your friends what you are
looking for.
• Like relevant Companies.
• Add your work experience.
• Search for contacts.
56. 10
Key
Facebook
Takeaways
• Job
Seeker
must
decide
whether
or
not
to
use
Facebook
for
job
seeking.
Be
careful
with
your
Privacy
serngs.
• Look
“Smart
Casual”
–
Good
Photo,
professional
email
address
and
fill
out
the
“About”
sec;on.
• Use
your
Facebook
Timeline
to
showcase
all
your
career
highlights.
• Like
Company
pages
and
where
applicable
engage
with
them.
(You
may
want
to
send
them
a
message
using
the
bu#on
on
their
page.)
• Share
interes;ng
stories
rela;ng
to
your
industry
on
your
Facebook
page
and
demonstrate
your
experience.
• Join
Interest
Groups.
• Use
Facebook
Search
to
find
new
connec;ons.
• Tell
your
Facebook
friends
that
you
are
looking
for
opportuni;es.
• Keep
an
eye
out
for
Facebook
Ads
targe;ng
you
with
job
opportuni;es.
• Search
Company
Pages
for
job
vacancies
and
leads.
57. Twicer
• 400,000
daily
users
in
Ireland.
• Real
Time.
• Research
the
market.
• Get
advice
and
engage.
• Talk
to
companies
directly.
• Tell
people
what
you
are
looking
for
and
demonstrate
your
passion.
• Use
tools
such
as
Tweetdeck
to
filter
out
the
noise.
63. You
Tube
• 2nd
Largest
Search
Engine
behind
Google.
• Over
100
hours
of
video
uploaded
to
YouTube
every
minute.
• 2
million
Irish
You
Tube
viewers.
64. 5
You
Tube
uses
for
Job
Seekers
• Crea;ng
a
Video
CV.
• Crea;ng
an
online
profile
and
demonstra;ng
one’s
ability.
• For
searching
for
vacancies.
• For
Researching
companies
and
individuals.
• For
Free
Career
support.
(Interview
Techniques,
cv
wri;ng,
networking
etc.)
http://sanderroomer.com/
66. Blogging
–
Your
Porfolio
online
• Put
your
CV
online.
• Tell
the
reader
who
you
are,
what
you
do
&
what
you
are
looking
for.
• Showcase
your
skills
and
achievements
in
more
depth.
• Show
your
genuine
passion
and
interest
for
your
industry.
• Comment
on
industry
trends
and
developments.
74. This
is
marke;ng
graduate
Alfred
Ajani,
and
this
morning
he
stood
in
London
Waterloo
sta;on
holding
up
a
sign
adver;sing
his
CV.
He
had
previously
applied
for
more
than
300
jobs
to
no
avail.
In
1
day
he
received
mul;ple
interview
requests
and
one
immediate
job
offer.
He
now
works
as
a
Marke;ng
and
PR
Projects
Manager
at
the
Asoria
Group
75. Social
Networking
Takeaways
• Get
your
profile
looking
amazing
on
LinkedIn.
• Have
a
clear
message
that
is
easy
to
grasp.
• Spend
;me
building
an
influen;al
network.
• Join
and
par;cipate
in
relevant
Groups.
• Source
off
line
networking
events
to
a#end.
• Move
all
your
new
off
line
connec;ons
online.
• Stay
in
touch
with
your
network.
• Facebook
yes
or
no.
Make
a
decision.
• Use
Twi#er
to
source
vacancies
and
engage
with
your
target
audience.
Demonstrate
your
exper;se.
• Consider
crea;ng
a
Blog
to
demonstrate
your
experience
and
passion
for
your
targeted
industry.
• Stand
out
&
be
crea;ve.
Consider
Audio
cover
notes
or
even
a
video
cv.