@gregfrysocial talks video at the Social Media Summit Croke Park - April 12th 2017

1. Live & Targeted
The Digital Video Revolution is here
Greg Fry
SocialMedia.ie

4. Digital Video trends happening now
Video conversations become the norm2
Video becomes interactive1
Brands team up with Vloggers and Influencers3
Live Video evolves4

5. thehappypear
Build Relationships Faster with Video

6. Think Like a Content Marketer
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“Content marketing is a
strategic marketing approach focused
on creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly-
defined audience — and, ultimately, to
drive profitable customer action”
- Content Marking Institute

7. Examples of Video Marketing
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- Live Streams
- Customer Service Videos
- Funny Videos
- Video Case studies
- Video teasers
- Hot News Topics
- Crowd Sourcing videos
- Event Previews
- Event Roundups
- Guides/ How to videos
- Video Product reviews
- Interviews

8. “The nobodies are the new somebodies”
Who are the influencers in your industry and/or in the video world?

9. Be Real in your Videos

10. Formatting your Video
Title – Ensure your keywords are included in your title.
Intro - Does it hold the viewer’s attention? Does it explain what the video
is about? Does it communicate the “what it’s in it for me” to the viewer?
Tags and Descriptions – Think SEO. Take time adding a description to
your video. Also add relevant tags so your video can be found online.
Add Subtitles - Add subtitles or captions so the viewer can understand
your video with or without sound.
Branding – Make sure you add your logo to your video. That way when
your video goes viral everyone will know where it came from.
Call to Action – Add a call to action in your video.

11. In front of
the camera
Screen
Recording Webinars LIVE video
Creating Content

12. Creating Content
http://tubularinsights.com/

13. Mobile Video Apps
• Quik – video editor from GoPro
• iMovie(iOS only)
• Power Director (Android only)
• Magisto Video Editor & Movie Maker
• FilmoraGo
• Adobe Premier Clip
• Splice (iOS only)
• Boomerang
• Clips (iOS only)
• Hyperlapse
• Animoto
• YouTube

14. This is a Workshop

15. The Workshop
#smsummitirl

16. In your groups create a video. Think “Value”.
Use one of the tools provided to create a video or
“Live Video”
Post your tips online using the hashtag
#smsummitirl
Theme:
“My Social Media
Summit
Takeaway”
The Workshop
The 10 Minute
HUDDLE

17. Align yourself with experts

18. #icebucketchallenge

19. Instagram Coupon
http://bit.ly/instagramcoupons

20. Customer Services Videos

21. Should you invest time in creating daily stories on Instagram and/or Snapchat?
Do you use Instagram Stories?

22. http://www.viddyad.com/
Promote your Videos and Create Video Ads

23. Why Live Video?

24. Live video streaming on mobile devices is about to grow by 39 times in the next five
years, Cisco predicted in its newest Mobile Visual Networking Index forecast. – Feb 6th 2017

25. “Go Live”
• Facebook Live
• YouTube Live
• Twitter/Periscope
• Instagram Live

26. Live Video Ideas

28. Image credit: Form Meets Function
Think Vertical
As of February 2017:
• Facebook - Vertical videos
publish with no black borders.
• Instagram - Vertical videos
publish with no black borders.
• Snapchat - Vertical videos
publish with no black borders.
• Twitter - Vertical videos publish
with no black borders.
• YouTube - The Android version of
the app hides black borders when
device is held vertically and video
is viewed in full screen.

29. https://obsproject.com/
“Go Live” Tools
As of

30. BeLive.TV
belive.tv

32. “Go Live” - Other Tools
Other platforms:
Blue Jeans - https://bluejeans.com
LiveLeap - https://liveleap.com
Wirecast - http://www.telestream.net/wirecast
Crowdcast - www.crowdcast.io
FireTalk - https://firetalk.com

33. NB. This feature is not available on Facebook Pages yet
Facebook Live “Split Screen” is here

34. Schedule & Promote your Livestream

35. Live Contributors on Facebook

36. Repurpose your Live Videos & add Captions

37. Facebook Live - Experian

38. 360 Degree Live Video is here

39. The 10 Tip Takeaway
• Create video for your audience not you. Be creative and dare to be
different.
• Look at the camera and be yourself. It is not a Hollywood movie
you are recording.
• Use simple video editing software such as Power Director, Adobe
Premier Pro, iMovie or Final Cut Pro.
• Reinvent your Social Media updates by using video apps. (Quik,
Magisto, FilmoraGo, Clips)
• Share, Share and Share - on your Facebook page, repurpose for
Instagram, Newsletters etc.
• Tag all your video content.
• Add captions or subtitles to your video..
• Use Video tools like Go To Meeting or even Skype to meet regularly
with your clients. (particularly the ones that are far away.
• Use Live Streaming to showcase any offline Use Screen recording
to give customer support. (Check out Camtasia)
@gregfrysocial

40. Questions
@gregfrysocial
ie.linkedin.com/in/gregfry