What are the drawbacks, the dangers, the DARK SIDE of storytelling?
Presented at Present2Succeed online conference.
The survey form is here: https://forms.gle/rWBZJHkS75Jb8i5t6
12. Power posing: brief nonverbal displays affect neuroendocrine
levels and risk tolerance by Amy Cuddy, Dana Carney and Andy
Yap
The TED Talk reconded
Failed replication by Eva Ranehill of the University of Zurich
Meta-analysis by Simmons & Simonsohn of Wharton,
zero effect
Katie Garrison pre-registered-high powered replication (n=322),
zero effect
Cuddy publishes her meta-analysis insisting on psychological
effects without neuroendocrine
A new meta-analysis is out, concludes slouching is bad
https://journals.sagepub.com/doi/abs/10.1177/1745691620919358
2010
2012
2014
2015
2016
2018
2020
16. Overall, statistical evidence
exerts a greater impact on
persuasion than anecdotal evidence.
Freling et al
When poignant stories outweigh cold hard
facts: A meta-analysis of the anecdotal bias
https:/
/doi.org/10.1016/j.obhdp.2020.01.006
17. We
fi
nd anecdotal evidence to be more
persuasive than statistical evidence [only]
when emotional engagement
is high, as when issues involve a severe
threat, health, or oneself.
https:/
/doi.org/10.1016/j.obhdp.2020.01.006
Freling et al
When poignant stories outweigh cold hard
facts: A meta-analysis of the anecdotal bias
19. The thing I have noticed is that when
the anecdotes and the data disagree,
the anecdotes are usually
right. There is something wrong with
the way that you are measuring it.
Je
ff
Bezos
Amazon, founder
20. The “decisive operation” on the current Middle Eastern
battle
fi
eld is narrative. Violence is still a critical
portion of armed con
fl
ict, but it optimally serves a
supporting role. ISIS and others use violence primarily
to communicate, con
fi
rm, or advance their narrative.
Brian Steed
Lieutenant Colonel, US Army
27. Every time you’re telling a good vs. evil
story, you’re basically lowering
your IQ by ten points or more.
Tyler Cowen
Economist
28. Simon Zebregs
The Differential Impact of Statistical
and Narrative Evidence on Beliefs, Attitude,
and Intention: A Meta-Analysis
Statistical evidence was found to have a
stronger in
fl
uence than narrative on beliefs
and attitude, whereas narrative
evidence had a stronger
influence on intention.
http:/
/dx.doi.org/10.1080/10410236.2013.842528
30. Overcon
fi
dence is a powerful source of illusions,
primarily determined by the quality and coherence of
the story that you can construct, not by its validity. If
people can construct a simple and coherent
story, they will feel con
fi
dent regardless of how
well grounded it is in reality.
Daniel Kahneman
Psychologist, Nobel laureate
31. Mark Twain
All you need in this life is
ignorance and
confidence,
and then success is sure.
Mark Twain
34. Our non-verbal
displays
influence
other people
Video example
Ambadi and
Todotov
Smiley face
Our non-verbal
displays
influence how
we think and
feel
Females and
minorities more
frequently display
signals of
submission
Fake it until
you make it
Personal account
Fritz Strack
experiments
Student’s story
Hormones
Experiment
Job interview
Experiment
There are non-
verbal signs of
power and
dominance
By changing
non-verbal
signals we can
shift the balance
of power
Blind athletes
Animals
Evidence
Proposition
Decision graph
35. Our non-verbal
displays
influence
other people
Video example
Ambadi and
Todotov
Smiley face
Our non-verbal
displays
influence how
we think and feel
Females and
minorities more
frequently display
signals of
submission
Fake it until
you make it
Personal
account
Fritz Strack
experiments
Student’s
story
Hormones
Experiment
Job interview
Experiment
There are non-
verbal signs of
power and
dominance
By changing
non-verbal
signals we can
shift the balance
of power
Blind athletes
Animals
Bayesian decision graph | 2021
36. The danger of
stories is that
they work too
well
Ignorance,
overconfidence
and desire to
wage war is a
dangerous
combination
We can use
maps/graphs for
internal
communication
We need
different tools for
different
contexts
Amy Cuddy
case
We should
distinguish
between
anecdotes and
narratives
Anecdotes are
mostly harmless
Narratives
oversimplify
complex things
Narratives
produce
motivation
Narratives are
fundamentally
adversarial, they
are weapons of
war
Ergi
quote
J.R.Harris
case study
Meta-analysis
by Zebregs
Magical
kingdom
map
This map as an
example
Freling et al
study
Jeff Bezos
quote
Meta-analysis
by Zebregs
37. The danger of
stories is that
they work too
well
Ignorance,
overconfidence
and desire to
wage war is a
dangerous
combination
We can use
maps/graphs for
internal
communication
We need
different tools for
different
contexts
Amy Cuddy
case
We should
distinguish
between
anecdotes and
narratives
Anecdotes are
mostly harmless
Narratives
oversimplify
complex things
Narratives
produce
motivation
Narratives are
fundamentally
adversarial, they
are weapons of
war
Ergi
quote
J.R.Harris
case study
Meta-analysis
by Zebregs
Magical
kingdom
map
This map as an
example
Freling et al
study
Jeff Bezos
quote
Meta-analysis
by Zebregs
kapterev.com/p2s.jpg