An in-depth look at the trends in events technology, the statistics that prove its viability, and the tools that are making events more engaging, empowering, and energetic...turning them into experiences.
2. @TheEventNerd
Be afraid. Be not so afraid. #DigEvEx
#TSE2013
“It might not work when I need it to…”
“It’ll replace the client’s need for me.”
“It’s
too
hard.
Where
do
I
start?”
9. 2007 54% 2009 78% 2006 59%
2008 51% 2010 69% 2007 57%
2009 64% 2011 53% 2008 59%
2010 71% 2012 49% 2009 81%
2011 64% 2013 45% 2010 78%
2012 2011 73%
@TheEventNerd
Strategery
63%
2013 My own company’s uncertain 2012 69%
68%
Shorter lead times
finances
2004 17%
2013 61% #DigEvEx
2004 43% 2005 17% An uncertain economy #TSE2013
2005 40% 2006 18% finances
2006 42% 2007 19% 2004 79%
2007 43% 2008 17% 2005 64%
2008 32% 2009 26% 2006 50%
2009 19% 2010 27% 2007 49%
2008
How do you get them to try?
2010 34% 2011 21%
2009
57%
88%
2011 25% 2012 18%
2012 60% 2013 24% 2010 77%
2011 70%
1.
Iden=fy
the
problem/need
Dealing with my company’s
2013 32%
2012 69%
Labor shortage/lack of procurement/purchasing
department 2013 65%
skilled labor
2004 29% 2004 n/a Increased competition
2.
Iden=fy
the
real
problem/need
2005 28% 2005
2006
16%
14%
2004 42%
2006 26% 2005 39%
2007 30% 2007 14% 2006 41%
2008 23% 2008 13% 2007 49%
2009 6%
3.
Define
success
for
the
event/technology
2009 14% 2008 39%
2010 19% 2010 9% 2009 25%
2011 18% 2011 10% 2010 31%
-‐
How
are
you
tracking
that
success?
2012 20% 2012 9% 2011 33%
2013 14% 2013 11% 2012 37%
Demonstrating the value/ROI Coping with new technology 2013 42%
of special events 2004 6% Shorter lead times
2004 n/a 2005 9% 2004 n/a
2005 36% 2006 7% 2005 33%
2006 28% 2007 8% 2006 34%
2007 28% 2008 7% 2007 32%
2008 31% 2009 4% 2008 29%
2009 24% 2010 5% 2009 20%
2010 28% 2011 10% 2010 30%
2011 23% 2012 11% 2011 27%
2012 31% 2013 24% 2012 35%
2013 32%
2013 38%
10. isms @TheEventNerd
If at first you don’t succeed…
#DigEvEx
#TSE2013
11. isms @TheEventNerd
AIM for the puddles! #DigEvEx
#TSE2013
12. isms @TheEventNerd
Be a badass! #DigEvEx
#TSE2013
The Badass Creed (
(from UrbanDictionary.com)"
1. A Badass doesn’t talk about being a
badass. Period.
2. A badass doesn’t try to be a badass or look
tough. They simply are.
3. A badass is true to themselves.
4. A badass does not give up. Badasses
always push to be better.
5. A badass is not a jerk.
6. A badass knows their limits. You ain’t
Superman!
7. A badass doesn’t make enemies or go
looking for fights they can’t win.
14. @TheEventNerd
RFID
#DigEvEx
#TSE2013
• Collect
Content
-‐
Guests
use
RFID
tools
(such
as
RFID
enabled
wristbands
or
badges)
to
ac=vely
request
content
which
is
delivered
to
them
via
email,
SMS,
or
Facebook
=meline.
• Personalized
Engagements
-‐
Consumers
receive
content
that
is
based
on
their
interests,
age,
primary
language,
etc.
• Access
-‐
Guests
receive
special
event
access
as
part
of
a
clearly
defined
value
exchange.
• Share
Experiences
-‐
Guests
can
automa=cally
share
their
experiences
with
their
friends
through
social
media
by
simply
tapping
their
RFID
wristbands.
@FISHtechnology
@AccessPasses
15. @TheEventNerd
RFID
#DigEvEx
#TSE2013
REGISTER
AND
CHECK
IN
PHOTO
OPPS
SOCIAL
SHARING/VOTING
AUTO
POSTS
ON
SOCIAL
MEDIA
THEMED
PHOTO
AREAS
18. The Digital Event Experience
• We are uniquely positioned to do more than create events people forget.
• We should strive to create experiences people connect with and hang onto for a
lifetime. Technology is just one of the ways we can do that
• Try something new today. Step out of the comfort of the events we’ve always done
• Feel free to email me with any questions
Final Thoughts
19. @TheEventNerd
Social Seating
Experience Imperative
The
#eiapproved
Final Thoughts
• Event
tech
is
about
the
ME
in
the
Media
• Personaliza=on
is
key
• It’s
an
old
phrase
but…People
care
about
your
cool
tools
when
you
care
about
them
(AKA
don’t
just
use
tech
because
you
can-‐
have
a
purpose)
• May
the
(crowd)source
be
with
you
@TheEventNerd
20.
21. The Experience Imperative
Thanks to:
Special
Event
Magazine
(www.specialevents.com)
Event
Manager
Blog
(www.eventmanagerblog.com)
Event
Marke=ng
Ins=tute
(www.eventmarke=ng.com)
Ac=ve
Network
(www.ac=venetwork.com)
Expo
Magazine
(www.expoweb.com)
Eventbrite
(www.eventbrite.com)
J. Damany Daniel
@TheEventNerd
#DigEvEx
22. The Experience Imperative
Honorable Mentions
Social
Tables
(www.socialtables.com)
Bonfyre
(www.bonfyreapp.com)
PeopleHunt
(www.peoplehunt.me)
J. Damany Daniel
@TheEventNerd
#DigEvEx
