This document discusses content creation and organization. It provides tips for developing content pillars, knowing your audience, and creating a content strategy. The key points are: focus on quality over quantity, be known for something specific, know your audience and goals for each piece of content, and develop a system for organizing and tracking what content works best.

1. Content Creation
Live Workshop

2. ● This workshop is being recorded for the
membership archive.
● Live captions are available, but are not recorded
with this meeting. Closed captions and transcript
will be available with the recording.
● This is what I am applying to my business. Take
what works for you, leave the rest.
● Please save your questions, ideas and requests for
the end! I’ll ask for participation and walk through
organizing content ideas within ClickUp with
someone.
Before We
Begin

3. Literally everything.
● Email Content
● Social Media Posts
● Blog Posts
● Website Pages
● Conversations
● Pictures
● Transcripts
● Videos
● Podcasts
● … and on and on and on
What is Content?

4. How Much Content is Needed?
What? Where? Why?

5. Considering Content Strategically

6. Show. Don’t tell.

7. Business Audience
ICA
Content Goals
● Why are you creating this?
● Who is this content for?
● What format will it be in?
● How are you going to promote it?
● How are you going to measure
and track it?

8. What do you want to
be known for?
How have you helped
others?
Who are you? Why do you do this?
Focus

9. Focus
Trust
Know Like
Focus

10. Get Online, Witch!
● Small, One Time Budget (If
Any)
● Purely Technical
Overwhelm, Needs that
Jumpstart
● Hobbyist/No Business
The Fiery Well
● Ongoing Budget
● Business Mindset
● Needs systems, process,
web presence, and tech
support
● Establishing a new business
venture
Know Your Audience
● Who is your Audience?
● Who is your ICA?
● What do they need?
● What do they know?
● What do they need to know?
● What kind of content do they want?

11. Content & Consistency
Consistency is Comfort.
Ease is not easy.

12. Content Pillars

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Your Content Pillars

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Your Content Pillars

17. What Kind of Content is Best?
“People don't buy what you do; they buy why you do
it. And what you do simply proves what you believe”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

18. Key Takeaways
● Less really is more. High quality vs. high quantity;
● Don’t create content just to create it;
● Be known for something: embrace the niche, embrace the focus;
● Know who you are talking to and why;
● Start with the end in mind: what is the goal of each piece of content;
● Create categories and stay on topic, always;
● Track what content is working and repeat it;
● Develop your own system and work it.

19. A Few Tips:
● Create a content style guide.
○ Include key phrases, describe your tone, your voice, your style, etc.
● Track what your audience is actually engaging with
○ What kind of content was it?
○ What kind of return did that content have?
● Dump out every single idea you get … whenever you get it.
○ Ignore 80% of them, fine tune the other 20%
● Develop a system that suits your style, your brain, your capacity
● Strategy is nothing without time to create. Schedule accordingly.

20. Organizing &
Planning At Once