3 steps to better Restaurant Search Results

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Restaurant searches have become all the rage for those seeking the best place to eat out. Just this year, search engines have seen a 78% increase in the amount of queries for restaurants nearby. There are a few steps to complete this easy process and overtake the competition with successful online restaurant marketing strategies.

Marketing Technologie Design

2014

3 steps to better
restaurant search results
SEO (Search Engine Optimization) is the process of Improving the
visibility of a website or a web page in search engines
"Natural", or un-paid ("Organic" or " Algorithmic) search results.

Why restaurant needs SEO?
78%

82%

incensement in amount of
queries for restaurants
nearby in search engines

local costumers use
search engines to find
local business

80%

56%

searchers research online
before visiting restaurant

of clicks get website that
is #1 on Google results

2

Step 1: Keywords
• Make a research how your customers
search for your offerings online
SEO
Tactics

• Customers may search for a particular
dish, takeout or delivery
services, coupons and discount, etc.
• Sign up for Google Adwords Keyword
Planner to find out the best keywords
for your restaurant

3

Keywords website optimization
Use new-found keywords in your content and include them in
headings and titles, Search engines give them special attention

Use simple phrases reflecting what your potential customers are
typing into the search engine

E.g. best pizza in Auckland, family restaurant in Auckland

4

Step 2: Back Linking
76%
60%

58%

62%

The Most effective way to draw
new customers in to your website
Review website
Restaurant online database
Local Food blog
Social Media

Google’s algorithm places a heavy weighting on the number of websites that are referencing
(or linking back to) your website. These are backlinks or inbound links. Google’s logic is pretty
simple: if other sites are referencing your site, then it must be a relevant and trusted site with
relevant content.
5

Some of the best sources for back-linking

Yelp, TripAdvisor

Yellow Pages,
Google maps

Review
Website

Online
Database

Social
Media

Local Food
Blog

Facebook,
Foursquare

Request un article
about your restaurant

6

Step 3: Make your restaurant website more sharable
Twitter

Social Media

Add Twitter feed to your
side-bar

Add Social Media buttons
to your website front page

Link building
Blog
Add blog on your website
to keep your customers
interested in the latest
news and events

The more pages that
showcase your
restaurant, the more likely
you will reach the top

7

Find our more about
Restaurant marketing
www.gastromedia.co.nz

Find out more about GastroMedia packages: john@gastromedia.co.nz

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3 steps to better Restaurant Search Results

1. 2014 3 steps to better restaurant search results SEO (Search Engine Optimization) is the process of Improving the visibility of a website or a web page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) search results.

2. Why restaurant needs SEO? 78% 82% incensement in amount of queries for restaurants nearby in search engines local costumers use search engines to find local business 80% 56% searchers research online before visiting restaurant of clicks get website that is #1 on Google results 2

3. Step 1: Keywords • Make a research how your customers search for your offerings online SEO Tactics • Customers may search for a particular dish, takeout or delivery services, coupons and discount, etc. • Sign up for Google Adwords Keyword Planner to find out the best keywords for your restaurant 3

4. Keywords website optimization Use new-found keywords in your content and include them in headings and titles, Search engines give them special attention Use simple phrases reflecting what your potential customers are typing into the search engine E.g. best pizza in Auckland, family restaurant in Auckland 4

5. Step 2: Back Linking 76% 60% 58% 62% The Most effective way to draw new customers in to your website Review website Restaurant online database Local Food blog Social Media Google’s algorithm places a heavy weighting on the number of websites that are referencing (or linking back to) your website. These are backlinks or inbound links. Google’s logic is pretty simple: if other sites are referencing your site, then it must be a relevant and trusted site with relevant content. 5

6. Some of the best sources for back-linking Yelp, TripAdvisor Yellow Pages, Google maps Review Website Online Database Social Media Local Food Blog Facebook, Foursquare Request un article about your restaurant 6

7. Step 3: Make your restaurant website more sharable Twitter Social Media Add Twitter feed to your side-bar Add Social Media buttons to your website front page Link building Blog Add blog on your website to keep your customers interested in the latest news and events The more pages that showcase your restaurant, the more likely you will reach the top 7

8. Find our more about Restaurant marketing www.gastromedia.co.nz Find out more about GastroMedia packages: john@gastromedia.co.nz

3 steps to better Restaurant Search Results

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