Recipe for Success (looking at our strategy for creating and publishing games) Presented by Mario Wynands, Managing Director, PikPok at GMGC Manila LinkedIn: https://nz.linkedin.com/in/mariowynands

1. Recipe for Success – GMGC Manila – January 2017

2. Leading digital videogames publisher
for mobile, tablet, and desktop with
Strong cross platform process and technology
Quality portfolio of licensed and original IP
Massive reach and large active international audience

3. 85 highly experienced and talented staff based in Wellington, New Zealand

4. Example PikPok developed titles

6. make good choices, manage risk

7. know your strengths
At PikPok we consider our strengths are
• very strong technical team
• great look and feel to our products
• versatile design capability and ability to embrace new platforms and controls
• demonstrated genre ability in arcade, driving, sports, and card management
• ability to cater to Western adult male fan base and not exclude females or other
cultures
• well known and trusted brand, within industry and with consumers

8. build a portfolio
• spread risk across multiple products
• improve discoverability
• layer up revenues
• increase inherent value and salability

9. sourcing opportunities
• ad hoc prototyping and pitching
• formal prototyping and pitching
• market analysis
• 3rd party IP/brands/platforms
• 3rd party games

10. evaluating opportunities
• match to skills, creative interests, fanbase, technology etc
• return on investment
• cashflow requirements including ongoing costs
• funding and incentives
• opportunity cost
• non tangible strategic value
• production, marketplace, and legal factors and risks
• re-evaluate as contributing factors and the market changes

11. key requirements for new titles
• we believe it will be fun
• we have the capability to build it and to high quality
• we have the capability or a mechanism to fund it completely
• it has a market we understand and a tangible way we can reach that market
• it doesn’t compete with anything else directly
• it has a very good chance of making it’s money back in the first 6-12 months
• it has a chance of being very profitable

12. greenlight example reasoning
Into the Dead 2
2017 Release
Build on successful franchise
Richer, deeper experience
More refined monetization strategy
Realize full potential of original idea
Rival Stars College Football
November 2016 Release
Build out already successful brand
Expansion into new sport
Target “fantasy football” players
Cross promote from sports catalog
Shadow Wars
August 2016 Release
Build new franchise
“Pokemon for adults”
Capitalize on new knowledge and tech
Creatively interesting for studio
Shadow Wars

13. closely managed implementation
• core team assigned from start to finish
• scrum based agile production methodology
• project kickoff meeting to get all parties aligned
• flexible preproduction period with production greenlight
• regular usability testing and QA
• regular product reviews with senior management throughout development and
beyond
• adapt timelines and resourcing as necessary
• localize wide for maximum potential reach and improved featuring

14. your game name is important
The ideal game names have the following traits
• creative and interesting
• speaks to the experience
• short enough to be completely visible in all contexts
• not a made up word or “misspelling” for searchability and virality
• available to take on the platform
• able to extend/adapt for sequels and franchise expansions
• not infringing on any trademarks (USPTO.gov to search US trademarks)

15. your game icon is important (for mobile)
The ideal game icons have the following traits
• creative and interesting
• speaks to the experience
• simple and clean enough to be readable in all contexts
• contrast against those of other games in the same genre
• have been A/B tested to gauge effectiveness

16. update aggressively
• new content and features for improving average user lifetime and ratings
• seasonal content for variety and improved featuring
• improve metrics for better performance
• resolve known issues and other maintenance to reduce barriers to play
• add support for new platform features for improved featuring

17. • know your strengths
• build a portfolio for robustness
• evaluate and choose opportunities that fit
• manage development closely
• spend time on your icon and name
• update aggressively
summary

18. mario@pikpok.com
@mariowynands
questions?