Values and Motivations: Understanding Why People Do Things
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Good Insights by Roger Lawson, Strategy and Planning Director, The Good Agency
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Values and Motivations: Understanding Why People Do Things
- 1. Values and Motivations Good Insights
- 2. Why do people do anything? Self fulfilment needs Psychological needs Basic needs Self Actualisation Personal growth and self fulfilment Aesthetic Needs Beauty / Know, understand, explore Self Esteem Achievement Esteem of others Recognition Belongingness / Love Friends / family Safety Security / freedom from fear Physiological Food / Water / Shelter
- 3. Why do people give? Tribal Achievement Pride & Esteem Status Completeness Basic Emotional
- 4. More recent research Guilt Compassion Belonging Inspiration 22% 32% 39% 7% Guilt Compassion Belonging Inspiration 41% 20% 34% 5% Donors Donors who do more
- 5. Our values drive everything Sustenance Inner Outer
- 6. Values modes attributes Sustenance Driven Inner Directed Outer Directed Copyright Cultural Dynamics Strategy and Marketing Ltd 2009
- 7. The population is changing Copyright Cultural Dynamics Strategy and Marketing Ltd 2009
- 8. How does this affect us? Inner Directed Outer Directed Sustenance International (170) Training and employment (160) Ex-services (136) Human Rights (164) Ethnic organisations (140) Maritime (123) Overseas Aid (154) Deaf (124) Armed services (127) Environment (144) Hospitals (119) Aged (118) Cultural (131) Learning Disabilities (118) Animals (115) Education (129) Blind (116) Hospices (112)