Using Google Tag Manager to Improve Your Conversion Rate
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A brief look at my first forays into using Google Tag Manager to set up custom goals for my clients.
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Using Google Tag Manager to Improve Your Conversion Rate
- 1. Using Google Tag Manager to Improve Your Conversion Rate Matt Davies Slingshot Search
- 2. Hello
- 4. I’d like to talk you today about Google Tag Manager.
- 5. Tag Manager can seem quite daunting to the uninitiated.
- 7. But Google Analytics can’t track everything straight out of the box.
- 8. Sometimes we need Tag Manager to give it a helping hand.
- 10. Using Tag Manager we can track when (for example):
- 11. ●PDF files are downloaded ●Videos are watched ●Email links are clicked … or practically any other action is taken.
- 13. Because for some businesses, these can be key points for conversion!
- 14. For example...
- 15. My client’s site has 2 points of conversion.
- 16. Here...
- 17. and here.
- 18. But we were only tracking the contact form...
- 19. even though the email address link is more visible.
- 21. So we decided to change things.
- 23. Using Tag Manager, we: ●created a trigger (when the email link is clicked) which ●fires a custom tag which ●records a conversion in Google Analytics.
- 24. By collecting this data, we increased recorded conversions by 150%.
- 26. Here’s a quick guide to how you can do the same.
- 27. Sign up at tagmanager.google.com, and create an account.
- 28. Enter a name for your account.
- 29. Enter a container name and type.
- 30. Create a new trigger.
- 34. Select when / where enabled.
- 35. Configure to fire only on email link clicks.
- 36. Create a new tag.
- 37. Name Your Tag.
- 39. Choose a tag type.
- 41. Select your trigger to “Fire On”.
- 42. Check your trigger and tag are working.
- 43. And then publish both.
- 44. Now login to Google Analytics. Click Admin > Goals > New Goal.
- 45. Set a custom goal, name appropriately.
- 47. And you’re done!
- 49. For more ideas and advice, search “MeasureSchool” on YouTube.