SEO authorship presentation from pubcon 2014

1. #pubcon
How To Remove Rel=Author
Tags From Your Site
Presented by:
Ryan Jones - @RyanJones
Manager, SEO & Analytics - SapientNitro
Owdy.co/RyanJones

2. #pubcon
Google Authorship Is Dead
@RyanJones

3. #pubcon
Thank You
Ryan Jones - @RyanJones
Manager, SEO & Analytics – SapientNitro
www.RyanMJones.com
OWDY.co/RyanJones
@RyanJones

4. #pubcon
Just Kidding
@RyanJones

5. #pubcon
Good
Idea
Bad
Implementation
@RyanJones

6. #pubcon
Rel=Author: the META Keywords of
Authority
I stole this image from Miranda and
SearchEngineWatch.com
@RyanJones

7. #pubcon
Authorship Is NOT Dead
@RyanJones

8. #pubcon
Concepts that will never die:
•Quality
•Uniqueness
•Authority
•Relevance
•Trust
• Tomorrow
@RyanJones

9. #pubcon
Your Reputation Matters
Not all titles are equal.
@RyanJones

10. #pubcon
You Can’t Fake Authority
@RyanJones
Note: these are the only two people in
the industry I could find with cartoon
versions of themselves

11. #pubcon
Authorship Can Happen Without
Google+ Tagging
• Author Bylines
• Author Profile Pages / Sections
• Entity Based Search (e.g. Hummingbird)
• Knowledge Graph
• Link Graphs
@RyanJones

12. #pubcon
In Depth Articles
• Google’s attempt to provide “High quality content”
• How Do I get featured?
• Use Schema.org/Article markup
• Headline, alternativeHeadline, image, description, datePublished, articleBody
• Properly Implement Pagination & Canonicalization
• Link Google+ to your website (why wouldn’t you?)
• Have a logo – use schema.org/Organization
@RyanJones

13. #pubcon
Authorship: The First Step Toward
Entity Search
Authorship Focus: Move beyond what is said and focus on who’s saying it.
Authors are Entities. There are lots of other entities (Schema.org)
@RyanJones

14. #pubcon@RyanJones

15. #pubcon
Other Schemas
Are you using any of these?
•Website
•Organization
•Person
•Events
Google’s goal is to not just match the
query, but to understand the query.
Use Semantic markup and Schemas
to help them do this and you’ll be
rewarded.
@RyanJones

16. #pubcon
The Search Box
@RyanJones

17. #pubcon
Thank You
Ryan Jones - @RyanJones
Manager, SEO & Analytics – SapientNitro
www.RyanMJones.com
OWDY.co/RyanJones
@RyanJones