Cyborg Camp YVR 2013: Michael Smit: “Medium, Message, and Mutation.”
“Medium, Message, and Mutation.” Exploring (some) principles of Evolutionary Theory applied to (some) communication technology, this will be a discussion on how our capture and creation of the Human Story has in fact affected the Human Story. In other words, a fanciful tale linking interactive stories, community building, and digital behaviour through the progression from cave drawings to ink to printing press to typewriter to the smartphone and beyond. Michael has 15 years of experience in Europe and North America as a strategist and creative leader of integrated digital marketing, interactive TV, mobile, social media, and retail campaigns for global brands such as Nike, Jordan Brand, Unilever, Microsoft, and Starbucks. His arrival accompanies Invoke Labs, a separate incubation company that focuses on developing products.
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Cyborg Camp YVR 2013: Michael Smit: “Medium, Message, and Mutation.”
- 1. the preamble
- 4. EXCITED?
- 5. $10,499,994
- 8. JUST DO IT.
- 9. Story Message We can tell a of enough interest that it serves as a vehicle for a of significant meaning
- 11. STORY: BO was amazing at everything. MESSAGE: Don’t be archetyped. Don’t be defined. Just Fucking do it.
- 12. “in spite of everything, I still believe that people are really good at heart.”
- 14. Story: COol Old Guy. Message: Aspire to have a legacy.
- 15. “the only alternative is to understand everything that is going on, and counter and neutralize it as much as possible, turn off as many buttons as you can, I am resolutely opposed to all innovation, all change, but i am determined to understand what’s happening because i don’t choose to sit and let THE juggernaut roll over me.
- 18. sentient beings meta-tool use CAUSE AND EFFECT ABILITY TO OBSERVE
- 20. SO what actually goes into a successful story?
- 21. FIRST, Authoring Tools and a Surface
- 24. AN Audience
- 25. collaboration
- 26. great ideas, and a way to fuel the expression of those ideas. Creative ideas
- 27. all joking and social faux pas aside, I’ve always considered american psycho to be a great example of the notion of Mcluhan’s medium and message. the book
- 28. interactivity
- 30. Fumito Ueda, Shadow of the colossus Director: “My Way of Cruelty”
- 31. Movement
- 32. Movement "We are...asking every Negro to stay off the buses Monday in protest of the arrest and trial ... You can afford to stay out of school for one day. If you work, take a cab, or walk. But please, children and grown-ups, don't ride the bus at all on Monday. Please stay off the buses Monday." - distribution: 35,000 Leaflets December 5, 1955, Women’s POlitical Council, Montgomery Alabama
- 33. Movement
- 35. Movement
- 36. TECHNOLOGY
- 39. And what exactly is my story?
- 43. Years Before they Came along pop. 4,702
- 48. And unbeknownst to the soliders, my opa had a radio in the basement of his house, to communicate with the NBS - the dutch resistance, and the allies
- 49. and i always try to think about what it would have been like in those times, when i hear those stories.
- 53. where f(AWARENESS) = (KNOWLEDGE)*(MANY) (KNOWLEDGE)*(MANY) > (KNOWLEDGE)*(FEW) technology Facilitated By
- 54. But That’s far too easy to say, you say?
- 55. ALWAYS ON?
- 56. SLACKTIVISM
- 57. LACKTIVISM
- 59. IS a Byproduct of SLACKTIVISM the medium
- 61. the medium is changing Speed Relevance context
- 63. We’ve been on a march
- 64. IT’s like One many big Games.
- 66. Gaming psychology. It’s a crazy thing. (go into some of the reward/return ratio stuff in the gamasutra article, andthat link I posted.). Removing friction for desired outcomes... maybe talk about analong telephones and how people always gave up on calling me... 3398! Image of old telephone to reinforce the notion of friction. Not Enough Friction
- 70. powerful stories