2. talking aboutdo something worth
2

3. su•per•brand
noun
a superbrand gives its customers significant
tangible or perceived advantages in comparison to
its competition, which those customers (consciously
or subconsciously) recognise and want.
WE BUILD
SUPERBRANDS
The Honey Partnership is a marketing
services agency. We help businesses
grow and globalise.
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4. Social at a one to one scale
Cultivating relationships - Success is not instantaneous
Invest in tomorrow, not just today
Perception matters more than facts
Campaigns come and go, but conversations linger
WHAT MAKES A
SUPERBRAND?
4

5. WE ARE A
PARTNERSHIP
We are team of consultants and doers. As a
partnership we work as consultants to our
clients and provide the team to do it. We
provide leading consultancy and execution,
through a wealth of experience, and global
knowledge across markets.
5

6. WE ARE SOCIAL-
CREATIVE
Social is about actually being
social in your communications,
not just posting or tweeting.
Combine that with being creative;
Solve problems in new ways, do
something different, and most
importantly do something worth
talking about.
6

7. talking aboutdo something worth
7

8. SOME OF OUR EXPERIENCE
8

9. WHAT WE DO
Our teams work with global brands. Our
experience is with both B2C & B2B brands
in lifestyle, technology and web sectors.
Our social DNA helps us to be agile, to
execute with speed and precision.
9

10. EVENTS &
PRODUCT LAUNCHES
SOCIAL
MANAGEMENT
VIDEO &
PHOTOGRAPHY
ONLINE
ADVERTISING
INFLUENCER
MANAGEMENT
CREATIVE
10

11. SOCIAL
STRATEGY
Social Strategy is an action plan for the company’s
brands. It starts with the company’s investment
and return model, factors in competitive pressures,
customer opportunities and geographies to align
the senior management around a coherent strategy
to drive brand value balancing the need to generate
short-term cash flow from sales and long term
brand equity in this new social world.
11

12. PR & SOCIAL
MANAGEMENT
Delivering awards, reviews and stories to increase
reputation and sales. co-ordinated from London,
our team using PR & social to help our clients grow
online, and tell high impact stories that get results.
12

13. BRAND &
PRODUCT
LAUNCHES
Whether to launch or rekindle a new product or
service, The Honey Partnership’s team of brand
activists strive to do something worth talking
about from brand in the hand to digital-physical
experiential that gets people talking and sharing.
13

14. CREATIVE
CAMPAIGNS
Great products and services need beautiful, usable
and functional technology that converts customer
interest, generates brand loyalty and ensures the
required customer outcome. Honey ensures that the
customer journey from generating awareness and
interest through to action is delivered seemlessly
and mobile device-friendly.
14

15. OUR WORK
15

16. 700+ Insiders, creating over 7000 pieces of content, with over 1000
back-links to ASOS.
Fashion retailer ASOS asked us to build a social community, run
it for six months and hand it over with at least 500 influencers on
board. We created “Access All ASOS”, an invite only community
aimed at fashion and style influencers on social media. We took
charge of recruiting our ‘insiders’, built a website that hosted
exclusive content, created a newsletter with weekly ASOS tips and
special offers, and developed regular events. One example was
“Selfie School” where we brought a mobile photo expert along to
the ASOS HQ to teach 50 fashion bloggers on creating the perfect
selfie.
#ACCESSALLASOS
17

17. Over three million views within a week, all organic with no paid
media.
A short film starring Lemmy Kilmister, the Motorhead frontman, for
dairy client, Valio. The goal was to generate maximum awareness
online for Valio. Our campaign led to worldwide fame for Valio
and it opened doors for large global retailers. One in particular,
Tesco, asked for a meeting to list some of Valio’s product lines. We
selected three media to seed the campaign video to: Buzzfeed,
Guardian and Fast Company – each with a tailored story to reflect
their audiences with a social approach to achieve maximum virality.
A TRIBUTE TO LEMMY
18

18. Sonos’ goal was to reach influencers in New York City with the
concept “transformation through sound”.
We created a map of New York using 300 Play:1 speakers
robotically equipped to respond to people, music, movement and
the environment.
The installation featured the iconic music of NYC – from Brooklyn
to the Bronx, Manhattan to Queens – with selections composed/
curated by Big Noble and Wolf & Lamb.
Visitors could explore the map by moving in front of it, and as the
map opened up and responded to their gestures, tracks specific to
neighbourhoods across each of the Five Boroughs would play.
THE SONOS WALL
19

19. 290+ million reach, international coverage in 130 publications, and
over 6 million views
Hi-Tec launched an international online documentary project to
highlight extraordinary walking tales. We were asked to promote
two key videos, to maximise online views and generate media and
influencer interest. We created a plan that focused on targeting
national social influencers with high international reach, as well as
the marketing and creative media. We then seeded the video out
to interest groups such as music, film, city walking, human interest,
technology, and art.
THE WALKUMENTARY SERIES
20

20. Generating £££ directly from social platforms
We helped build a community for Sticker Mule. An ecommerce site
for ordering custom stickers.
Stickers were a new product in the industry that customers like, but
still don’t know their application. We asked and promoted users
across social to share their sticker pictures with us to increase
awareness and use cases. The results of which meant we could
directly measure users going straight to the ecommerce site from
social and buying stickers.
#STICKERMULE
21

21. 24 awards from The Sunday Time, PC Advisor, AV Forums,
Hardware Heaven and Expert Reviews. Exceeding PR and Social
KPIs by 44% as a result of a diligent approach to generating reviews
and awards with integrated PR & social.
From global B2B tech giant to local B2C lifestyle brand. We were
was asked to support TP-LINK UK’s move from being a dominant
B2B brand to a more consumer focused brand in its UK territory. To
achieve this we used an integrated mix of traditional PR and social
media to drive awards, reviews and stories throughout consumer
and lifestyle media.
PR & SOCIAL COMMUNICATIONS
22

22. 50.3million sports fans reached, 250 mentions, 14 competitions, 80
product reviews, 12 branded articles. All in 3 months!
The challenge was to launch Under Armour in Europe. Promote
the brand’s new football range. Amplify sponsorships. The solution
was then to build and launch the official Facebook page. Create a
traditional and online PR strategy. Write and seed branded editorial
for mainstream football, rugby, winter sports, training and martial
arts blogs. Media and blogger outreach to offer reviews, tests and
endorsements of new football and ColdGear product. Set up and
manage interviews for athletes and encourage to guest moderate
the new Facebook page.
BRAND ACTIVATION
23

23. Over $1,200,000 total raised in 30 day campaigns for XGIMI smart
projectors and Snoppa camera gimbal technology.
SOCIAL & PR TO SUPPORT
INDIEGOGO CAMPAIGNS
24

24. Brand Strategy is an action plan for the company’s
brands. It starts with the company’s investment
and return model, factors in competitive pressures,
customer opportunities and geographies to align
the senior management around a coherent strategy
to drive brand value balancing the need to generate
short-term cash flow from sales and long term
brand equity.
25

25. Brand Strategy is an action plan for the company’s
brands. It starts with the company’s investment
and return model, factors in competitive pressures,
customer opportunities and geographies to align
the senior management around a coherent strategy
to drive brand value balancing the need to generate
short-term cash flow from sales and long term
brand equity.
26

26. Brand Strategy is an action plan for the company’s
brands. It starts with the company’s investment
and return model, factors in competitive pressures,
customer opportunities and geographies to align
the senior management around a coherent strategy
to drive brand value balancing the need to generate
short-term cash flow from sales and long term
brand equity.
27

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