3. Mike Maddaloni
@thehotiron 3
How I Got Started
• Technical need
• Sandbox
• Showcase
• Set a goal
– Write on biz, tech
– Live 12/30/2006
4. Mike Maddaloni
@thehotiron 4
Building Influence
• Getting readers vs.
building an audience
• Building reputation
leads to influence
• Nokia found me!
6. Mike Maddaloni
@thehotiron 6
On Writing Words
• Most blog content is the written word
• Getting used to writing
on a regular basis
– You define this
• Ernest and Edgar
7. Mike Maddaloni
@thehotiron 7
Finding Your Voice
• Encompasses all
– Writing style, overall
presentation
– Words, photos, et. al.
• It will come,
and it will evolve
8. Mike Maddaloni
@thehotiron 8
Blog vs. Web Site
• Frequently updated
content
• Sharing
• RSS feed
– Aggregation
• Feed or email subscribe
10. Mike Maddaloni
@thehotiron 10
Your Blog Thriving
• Frequently updated
content!!
• Analytics tracking
• Comments and
Engagement
• Give it time, evaluate