6. 24sata slave 24sata slave goal: gain clicks on website 24sata.hr gain more Facebook fans duration : ∞ Users made funny and fake articles for their friends 35 000 users 45 000 articles 27 000 unique articles made 37 000 unique „victims” Over150 000 clicks gained in a month
7. Garnier Jackpot Garnier Jackpot goal: promotion of a Facebook page duration : 30 days Users played casino like slot machine game 15 000 users 6 000 new fans 3144251 slot machine wheels spinned
8. T-mobile Extrayearbook Extrayearbook goal: promotion of a Facebook page and new products duration : 50 days Users choose their school, generation and class and come together with their classmates 11 000 users 650 class pages 30 000 pictures uploaded 10 000 comments
9. Openandwin Openandwin (Serbia) Goal: promotion of a Facebook page duration : 70 days Users collected items to build their house and invite friends for coffee 60 000 users 15 000 new fans 300 000 wall posts published 400 000 items exchanged
10. Bifruit Bifruit (Macedonia) goal: promotion of a Facebook page Duration : 30 days Users collected packages of Bifruit Juice 90 000 users 50 000 new fans
11. Green City fashion show Green City fashion show Goal: promotion of a Facebook page and casting for a fashion show Duration: 15 days Users uploaded a photo of themselves in order to gain votes and win the prize 10 000 users 5 000 new fans
12. Nestle fitness Goal: promotion of a Facebook page Duration: 14 days User sees a Facebook ad with a message (become a Nestle fan and win a free bikini) Ad is visually attractive so CTR is high and CPC low After click, user is redirected to a custom tab on a Facebook page where he has to become a fan to enter competition User becomes fan and answers 5 branded questions in quiz Achieved: 15 000 new,targeted fans and players
