SES CHI Laycock Small Biz

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From SES Chicago in December ’08. 15 minute presentation on small business marketing. “Six Lessons from a Wooden Boy” covering social media, viral marketing, link building, paid search, online reputation management and organic search from the perspective of Pinocchio.

Technologie Design

Lesson One: Search Engines want to be Real Boys…

Link
??? Quantity

Link Link
Buys Text

Link Link
Age Quality

Lesson Two: Online Reputation Means Straight Talk

Good! Bad!

Lesson Three: Don’t be a Social Media Jackass

• Know what • Make sure
you don’t
you want to
get from the dominate the
experience. conversation.

Measure Listen

Add
Connect
Value
• Find unique • Make new
and genuine friends and
ways to help. keep the old.

Lesson Four: Listen to Trusted Advice

Consultants & Classes and
Bloggers and
Forums Outsourcing Conferences

Find a healthy mix of advice then test and learn…

Lesson Six: It’s not the budget…it’s the attitude.

Creativity

Flexibility

Perseverance

Jennifer Laycock – Search Engine Guide

Contact me:
jennifer@searchengineguide.com

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SES CHI Laycock Small Biz

2. Lesson One: Search Engines want to be Real Boys… Link ??? Quantity Link Link Buys Text Link Link Age Quality

3. Lesson Two: Online Reputation Means Straight Talk Good! Bad!

4. Lesson Three: Don’t be a Social Media Jackass • Know what • Make sure you don’t you want to get from the dominate the experience. conversation. Measure Listen Add Connect Value • Find unique • Make new and genuine friends and ways to help. keep the old.

5. Lesson Four: Listen to Trusted Advice Consultants & Classes and Bloggers and Forums Outsourcing Conferences Find a healthy mix of advice then test and learn…

6. Lesson Five: The Conversion is the Goal

7. Lesson Six: It’s not the budget…it’s the attitude. Creativity Flexibility Perseverance

8. Jennifer Laycock – Search Engine Guide Contact me: jennifer@searchengineguide.com

SES CHI Laycock Small Biz

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