The Marketing Society, together with Brand Learning, have developed the Marketing Leaders Programme (MLP) as a unique development experience for high potential individuals who are preparing for marketing leadership roles. Running for ten years, this blend of marketing and people leadership skill development, delivered by eminent industry leaders and leadership experts, is designed to help shape the great marketing leaders of tomorrow.

1. CELEBRATING
10 YEARS
THE MARKETING SOCIETY
MARKETING
LEADERS
PROGRAMME 2013
INSPIRING GREAT MARKETING LEADERS
IN ASSOCIATION WITH SPONSORED BY

2. CONTENTS INTRODUCTION
Introduction 1 The Marketing Society, together with Brand Learning, has
developed the Marketing Leaders Programme as a unique
Marketing Leaders Programme 2
development experience for high potential individuals who
About the Organisers 3 are preparing for marketing leadership roles.
Programme Outline 5
Now in its 10th year, this blend of marketing and people
Module 1: Becoming a Great 6
Marketing Leader leadership skill development, delivered by eminent
Speaker Biographies 9 industry leaders and leadership experts, is designed
to help shape the great marketing leaders of tomorrow.
Module 2: Leading for 13
Commercial Success 1
Speaker Biographies 15 1
THIS YEAR’S
Module 3: Leading Marketing into the 17 SPEAKERS INCLUDE:
Future
Speaker Biographies 19 Andy Bird, Executive Director & Craig Inglis, Director of Marketing
Co-Founder Brand Learning John Lewis
Selection of Participants 20 Kerris Bright, Chief Marketing Officer Stephen Lehane, Group Human Resources
Booking Information 21 Ideal Standard Director Alliance Boots
Hugh Burkitt, Chief Executive Amanda Mackenzie, Chief Marketing &
The Marketing Society Communications Officer Aviva Plc
Rod Connors, Managing Director Jill McDonald, UK Chief Executive
The Branded Sport Group, & President Northern Europe Division
Ex-Marketing Director Nike (UK) McDonald’s Restaurants
Sally Cowdry, Marketing & Consumer Steve Radcliffe, Partner
Director O2 UK Steve Radcliffe Associates
Ian Crook, Marketing Director Tesco.com Keith Weed, Chief Marketing &
Communications Officer Unilever
Martin Deboo, Consumer Goods Analyst
Investec UK
Roisin Donnelly, Corporate Marketing
Director Procter & Gamble UK
and Ireland
James Elias, UK Marketing Director
Google
Andy Fennell, Chief Marketing Officer
Diageo Plc
Richard Gillies, Director of Plan A, CSR,
Sustainable Business & M&S Energy
M&S

3. MARKETING LEADERS PROGRAMME INSPIRING BOLDER MARKETING LEADERSHIP
The Marketing Leaders Programme is designed The Marketing Society is a not-for-profit organisation owned
for senior marketers and aims to prepare them for by its members. Founded 53 years ago, the Society now has a
a role as a Marketing Director or leader of a substantial membership of over 2600 senior marketers, and has become one
team. Such roles clearly present a variety of new and of the most influential drivers of marketing in the UK business
exciting challenges. community. The Society challenges its members to be bolder
marketing leaders by supporting the development of leading-edge
thinking, and promoting the evidence of effective marketing.
A UNIQUE PROGRAMME WHO WILL BENEFIT?
2
The programme was devised following Marketers in middle/senior line management 3
2
intensive consultation with key marketing positions who have been identified by their 3
leaders and draws on the experiences, employers as likely candidates for marketing DEVELOPING HIGH PERFORMANCE ABOUT BRAND LEARNING
challenges and difficulties they encountered. leadership roles. MARKETERS Brand Learning are a specialist consultancy
It also harnesses the experience of the Today’s business world requires a new style and the leading global experts in marketing
Society’s senior members and Fellows and PROGRAMME OBJECTIVES of marketer: a customer champion, business capability development.
utilises the capability development skills of 1. To provide insights and tools to help innovator and growth driver.
Brand Learning support over 100 multinational
Brand Learning. marketers handle the challenges involved Our professional development programme companies across 60 countries to transform
in assuming a leadership position. is designed to give you the tools and advice the marketing capabilities and commercial
2013 2. To strengthen the strategic marketing you need to develop your career. We’ll help performance of people, teams and organisations
The programme continues to evolve to address skills and leadership behaviours of you keep up to date, learn from peers and across the world.
the strategic, commercial and leadership senior marketers. leading experts and inspire you to become
challenges facing senior marketers and their a better marketer. Brand Learning has partnered with The
teams today. Particular emphasis is placed on 3. To build awareness of best practice Marketing Society now for 10 years, developing
the changing role of marketing and the impact marketing activity and marketing and delivering the highly successful Marketing
this has on the strategic and commercial leadership in other companies and ABOUT STEVE RADCLIFFE ASSOCIATES Leaders Programme.
agenda; the challenges of marketing in the industry sectors. Steve is the creator of Future – Engage –
digital age; and the leadership skills needed Deliver, the inspirational approach that The www.brandlearning.com
4. To support participants in the
to succeed in a fast changing world. development of a personalised Times described as ‘the no-nonsense approach
Marketing Leadership Action Plan. shaking up the world of leadership’. With
his colleagues in Steve Radcliffe Associates,
he has designed and delivered leadership
development programmes with dozens of
marketing directors in companies like Aviva,
Boots, Unilever, Fisher-Price, Dulux Paints and
the BBC.
His book, Leadership Plain and Simple, has
been Amazon UK’s number one leadership
book for the last two years and is guaranteed to
make you a more confident, effective leader.
www.steveradcliffe.com

4. PROGRAMME OUTLINE
The 2013 programme provides an outstanding opportunity to
benefit from the experience of some of the most admired leaders
and experts in marketing today. Andy Bird from Brand Learning
will lead you through the programme with Steve Radcliffe of
Radcliffe Associates as a personal leadership coach.
“Thought-provoking
and inspiring” PROGRAMME PREPARATION (FEBRUARY 2013)
• Briefing from Brand Learning.
MODULE 2 LEADING FOR COMMERCIAL
SUCCESS (18 – 19 APRIL 2013)
• nteractive seminars focused on
I
GARETH HUSSEY • Discussions with senior internal company
understanding what it takes marketers to
BARCLAYCARD sponsors and colleagues.
lead for commercial success. 5
• Selected pre-reading.
• How to connect the customer, brand
and commercial agendas to drive
MODULE 1 BECOMING A GREAT sustainable growth.
MARKETING LEADER (20 - 22 MARCH 2013) • Contributors from Diageo, Investec, John
• Interactive seminars led by senior Lewis, McDonald’s and O2.
marketing leaders in blue chip
companies and marketing capability
and leadership specialists. MODULE 3 LEADING MARKETING INTO THE
• Blend of practical case studies, FUTURE (16 – 17 MAY 2013)
applied learning exercises and • Interactive seminars focused on meeting
management concepts. the challenges of marketing in the
evolving global environment.
• Understanding your own personal
leadership style. • Exploring in particular the implications of
the digital age and sustainability.
• Personal marketing leadership
action planning. • Distillation of key learning from
the programme.
• Contributors include senior business
people and experts from Alliance Boots, • Preparation of final action plans.
Aviva, Ideal Standard, ex-Nike, Procter • Contributors from Google, MS and
Gamble and Tesco. Unilever.
REFRESHER DAY (OCTOBER 2013)
The refresher day will be held five months
later in early October and it will centre on
reflecting and refocusing on participants’
Marketing Leadership journeys, allowing time
to assess and look forward to the next chapter.

5. MODULE 1 MODULE 1
BECOMING A GREAT MARKETING LEADER BECOMING A GREAT MARKETING LEADER
20 – 22 MARCH 2013 20 – 22 MARCH 2013
The first module is a highly stimulating three days
which kick off the programme with an introduction
into Marketing Leadership from three perspectives:
leading the business, leading people and teams and DAY 2: LEADING PEOPLE AND TEAMS
leading in practice.
MORNING MARKETING DIRECTOR AS A LEADER OF TEAMS AND PEOPLE
Across the three days, participants will be inspired by seminars with Stephen Lehane, Group Human Resources Director – Alliance Boots
6 marketing leaders from blue chip organisations and spend time starting A session outlining the expectations of the marketing leader from the 7
to explore their own leadership style, challenges and opportunities. perspective of the human resources director.
6 7
DAY 1: LEADING THE BUSINESS PERSONAL LEADERSHIP STYLES AND GOALS FOR IMPROVEMENT
Steve Radcliffe, Partner – Steve Radcliffe Associates
MORNING WELCOME AND PARTICIPANT INTRODUCTIONS Having completed pre-thinking on personal leadership styles,
Hugh Burkitt, Chief Executive – The Marketing Society and Andy Bird, participants gain feedback on their own personal leadership style
Executive Director Co-Founder – Brand Learning and deeper understanding of where and how to develop further.
Participants then set personal goals for development.
LEADING THROUGH GREAT BRAND-BUILDING
Amanda Mackenzie, Chief Marketing Officer – Aviva AFTERNOON CREATING A CUSTOMER-FOCUSED BUSINESS
The story of how Amanda led marketing to deliver a global re-brand, Andy Bird, Executive Director Co-Founder – Brand Learning
the commercial impact on the business and what leadership lessons A session exploring the technical marketing tasks involved in leading
she has learnt along the way. a business successfully. Delegates will understand the role marketing
leaders need to play within the Marketing function, but also across the
GROUP EXERCISE AND DE-BRIEF organisation as a whole.
Defining my individual marketing leadership objectives and
implications for my role and my business. EARLY EVENING PRE-DINNER DISCUSSION
An informal talk from Roisin Donnelly – Corporate Marketing Director
AFTERNOON GREAT MARKETING LEADERSHIP PG UK and Ireland
Steve Radcliffe, Partner – Steve Radcliffe Associates Roisin will discuss her own journey as a marketing leader and what
Top executive coach Steve Radcliffe gives an introduction to models the experiences have taught her about leadership.
of leadership styles and development, encouraging self insights.
Participants will discover that they have a choice of leadership styles EVENING NETWORKING DINNER
and understand which one will be most effective for them.
EARLY EVENING LEADING ORGANISATIONAL CHANGE BUILDING
MARKETING CAPABILITY
Kerris Bright, Chief Marketing Officer – Ideal Standard
A session focused on a ‘real life’ story of a marketing leader who has
led organisational and marketing change and delivered results.
EVENING NETWORKING DINNER

6. MODULE 1 SPEAKER BIOGRAPHIES
BECOMING A GREAT MARKETING LEADER
20 – 22 MARCH 2013
DAY 3: LEADING IN PRACTICE AND ACTION PLANNING ANDY BIRD Executive Director Co-Founder, Brand Learning
Andy co-founded Brand Learning in 2000 and since then has led
MORNING WHAT IS GREAT MARKETING LEADERSHIP? marketing capability programmes with a wide range of top global
Ian Crook, Marketing Director – Tesco.com businesses. In his earlier career he worked in marketing for Unilever
A session designed to share how Tesco thinks about marketing and the with roles in the UK, Singapore and India. His last position there was
role of marketing leadership in driving business success at Tesco. as leader of the Unilever Marketing Academy. Andy has recently co-
8 authored a book on marketing capabilities called The Growth Drivers 9
and in 2011 he won Best Leader, and Brand Learning was placed No 1,
NIKE EXERCISE BRIEFING AND SYNDICATE WORK in the Sunday Times 100 Best Small Companies awards.
Rod Connors, Founder Owner, The Branded Sport Group,
ex Marketing Director – Nike (UK) HUGH BURKITT Chief Executive, The Marketing Society
An interactive session where participants are briefed on the situation Hugh is Chief Executive of The Marketing Society. He began his
that faced Rod Connors when he assumed the role of Nike Marketing marketing career as a Unilever trainee at Birds Eye Foods and
Director in the UK. They then work on a case study to determine how progressed via the Manchester Business School to Collett Dickenson
they might have responded if they had been in that position. Pearce. He spent thirty years in advertising, founding the agency
Burkitt Weinreich Bryant in 1986, and retiring in 2002 as Chairman
AFTERNOON LEARNING REVIEW of Burkitt DDB. He is a trustee of Barnardo’s.
Syndicates feed back their conclusions on the Nike case study and KERRIS BRIGHT Chief Marketing Officer, Ideal Standard
Rod Connors reveals what actually happened and the key Kerris joined Ideal Standard in Spring 2011 following her position as
lessons learned. Head of Global Marketing for British Airways. The challenge there
was to create a more customer centric organisation and to revive
ACTION PLANNING the spirit of the BA brand. Prior to her move to BA Kerris was Chief
Participants relate their learning from the workshop back Marketing Officer for AkzoNobel’s Global Decorative Paints business
to the issues they are facing back on the job. where she led the integration of the marketing function following
their acquisition in 2008 of ICI Paints where she had been CMO since
CLOSE 2006. During her time as CMO for AkzoNobel and ICI Paints Kerris
transformed the marketing function from a multi-local to global brand
building organisation.
ROD CONNORS Founder Owner, The Branded Sport Group,
ex Marketing Director, Nike (UK)
Rod launched The Branded Sport Group in 2003. Before then
he worked as Marketing Director UK and Ireland for Nike overseeing
UK and various European marketing campaigns. Previously, he
worked at Adidas as Head of Consumer Marketing. Rod kicked off
his marketing career in Unilever where he spent 12 years working
in various European and Global Marketing roles across a number of
different product categories.

7. SPEAKER BIOGRAPHIES SPEAKER BIOGRAPHIES
IAN CROOK Marketing Director, Tesco.com AMANDA MACKENZIE Chief Marketing Communications Officer, Aviva
Ian joined Tesco in 1996 having worked previously for both As Chief Marketing Officer, Amanda is the first woman on the
Marks and Spencer and Early Learning Centre as well as working in executive board in Aviva’s 200-year history. Amanda has 23 years of
Retail Consultancy. On joining Tesco, he was responsible for helping experience in advertising and marketing, starting as a graduate trainee
to set up the new non food business and the Extra format. After at agency WCRS, leaving DMBB to move in to marketing and then
various roles in commercial buying, he moved to marketing in 2002, senior roles at Air Miles, BT and British Gas before joining Aviva in
10 and ran Local Marketing and Brand Communications before moving March of 2008. Amanda is President of The Marketing Society and is a 11
to UK Marketing Director for the stores’ business in 2005. In 2007 member of the Government Strategic Marketing Advisory Board.
he moved to Tesco.com with overall responsibility for how Tesco uses
the internet as a business as well as the marketing for the Grocery STEVE RADCLIFFE Partner, Steve Radcliffe Associates
and Direct trading sites. For over two decades, Steve has been coaching and developing senior
leaders in the fields of business, government and education. He has
ROISIN DONNELLY Corporate Marketing Director, Procter Gamble worked with Marketing Directors of many brands including Boots,
UK and Ireland Persil, Dulux, Fisher-Price and the BBC. Previously he has been a
Roisin Donnelly is responsible for marketing on all PG brands. Under Marketing then Managing Director after excellent grounding at PG
Roisin’s leadership, PG UK and Ireland has won a record number of and in the ad agency world. His new book, ‘Leadership Plain and
marketing awards including 10 Product of the Year awards in 2006 and Simple’ is guaranteed to make you a more confident, effective leader.
2007. She was elected Marketer of the Year in 2007. Her previous roles
include Marketing Director for Fine Fragrance in North and South
America where she launched Hugo Boss. She also led the UK and
Western European haircare business launching Wash Go and then
Pantene which both achieved market leadership.
STEPHEN LEHANE Group Human Resources Director, Alliance Boots
Stephen’s current role as HR Director at health and beauty business
Boots, employs 65,000 across the UK. Stephen was born in Ireland,
but grew up in London. After graduating from the London School of
Economics and Cambridge University, he enjoyed many opportunities
to work internationally and live outside the UK with companies
such as Unilever, ICI, Boots, and since 2005, Alliance Boots. The
main emphasis of his work has been in business transformation and
organisation change.

8. MODULE 2
LEADING FOR COMMERCIAL SUCCESS
18 – 19 APRIL 2013
“I didn’t expect to be as World Class Marketing Leaders connect the
customer, brand and commercial agendas to drive
challenged and made to think sustainable growth for their organisations. In these
as searchingly as I have been” organisations, Marketing’s scope goes beyond a
department, and drives the whole business. 13
REBECCA BROCK
HOMEBASE In this module we focus on what it takes to lead for commercial success
– how can marketing leaders own and drive the ‘growth agenda’ and in
doing so, enhance the commercial performance of their organisations?
Across two days participants will experience first hand how to be
successful in the boardroom and across the business. Through a
combination of seminars with leading speakers and interactive sessions,
participants will be inspired about what they can do to accelerate their
leadership in this critical area. Contributors include O2, Investec,
McDonald’s and John Lewis.
DAY 1
MORNING LEADING FOR COMMERCIAL SUCCESS THROUGH INNOVATION
Sally Cowdry, Marketing Consumer Director – O2
Sally will share how O2’s innovative approach, within a highly
competitive and commoditised market, swiftly moved them from a new
entrant to the leading brand, and how it keeps them there.
AFTERNOON GREAT MARKETING LEADERSHIP
Steve Radcliffe, Partner – Steve Radcliffe Associates
EARLY EVENING PRE-DINNER DISCUSSION
An informal talk from Jill McDonald, UK Chief Executive President
Northern Europe Division – McDonald’s Restaurants
Jill will discuss her own journey as a marketing leader and what the
experiences have taught her about leadership.
EVENING NETWORKING DINNER

9. MODULE 2 SPEAKER BIOGRAPHIES
LEADING FOR COMMERCIAL SUCCESS
SALLY COWDRY Marketing Consumer Director, O2 UK
18 – 19 APRIL 2013 Sally is responsible for setting the marketing agenda and overseeing the
brand’s strategy in the UK and has commercial profit and loss accountability
for the Consumer markets. Sally also drives the development, management and
marketing of O2’s product portfolio, which includes the O2 Broadband customer
proposition. Under Sally’s leadership she has delivered sponsorships such as
The O2 and the O2 Academies. Through her role as Marketing Director, Sally is
DAY 2 committed to differentiating O2 through generating emotional loyalty, building
on a brand that O2 customers can feel proud to be a part of.
MORNING BOARDROOM EXPECTATIONS AND ACCOUNTABILITIES OF THE MARTIN DEBOO Consumer Goods Analyst, Investec UK
14 MARKETING DIRECTOR 15
Martin Deboo is the Consumer Goods Analyst at investment bank Investec in
Andy Fennell, Chief Marketing Officer – Diageo Plc London, where he makes investment recommendations on major consumer
A session where Andy Fennell explores the expectations and goods firms including Unilever, Diageo and Reckitt Benckiser. In a 25 year
14 15
accountabilities of a marketing leader in relation to the commercial career, Martin has developed a wide-ranging perspective on the consumer goods
agenda, utilising his experience in his role as CMO at Diageo, and his industry. Martin has worked at Investec since 2006, following a career as an
thoughts on the marketing leader’s role for driving growth. Account Planner in advertising (at Publicis and BMB, now DDB) and a Strategic
Consultant (at OCC).
A VIEW FROM THE CITY
Martin Deboo, Consumer Goods Analyst – Investec UK CRAIG INGLIS Director of Marketing, John Lewis
An interactive session which will focus on what marketing leaders can Craig started his career in 1992 as a Marketing Graduate Trainee at Thomson
do to influence the commercial performance of their businesses when it Holidays, leading to a role as a Product Manager. Craig joined Virgin in 1997 as a
comes to shareholders and the external business community. Product Manager in their fledgling rail business and after launching thetrainline.
com, he rose to become Sales and Marketing Director of Virgin Trains. He joined
John Lewis in March 2008, where as Marketing Director he has presided over
AFTERNOON LEADING FOR COMMERCIAL PERFORMANCE AND CONSUMER CENTRICITY an overhaul of the retailer’s marketing strategy and a number of high profile
Craig Inglis, Director of Marketing – John Lewis campaigns including the much talked about Never Knowingly Undersold
Craig talks through how John Lewis’ renowned customer centric relaunch in 2010 and ‘The Long Wait’, the most talked about Christmas campaign
approach contributes to their strong commercial performance within of 2011. The brand has gone on from strength to strength under his tenure,
the toughest retail environment in decades. culminating in winning the Marketing Society’s Brand of the Year in 2010 and
2011. Craig was also the Marketing Society’s Marketer of the Year for 2011.
ACTION PLANNING ANDY FENNELL Chief Marketing Officer, Diageo Plc
Participants relate their learning from the workshop back In his career, Andy has worked on some of the world’s best beverage brands,
to the issues they are facing back on the job. including Pepsi Max, Carling Black Label, Guinness and Smirnoff. Andy joined
Guinness (which became part of Diageo) in 1997, launching Guinness Extra Cold
CLOSE and the “Good things come to those who wait” ad campaign, taking the brand
to its highest ever market share. From 1999 to 2004 Andy operated in the USA,
leading Smirnoff vodka and Diageo’s rum portfolio globally, doubling turnover in
3 years. As European Marketing Director from 2005, Andy oversaw rapid growth
in Eastern Europe and Russia, before being appointed Chief Marketing Officer in
October 2008.
JILL MCDONALD UK Chief Executive President Northern Europe Division,
McDonald’s Restaurants
Jill McDonald is UK Chief Executive President Northern Europe Division for
McDonald’s. The markets she is responsible for are UK, Republic of Ireland,
Sweden, Norway, Denmark Finland. Jill joined McDonald’s in 2006 as Senior
Vice President, Chief Marketing Officer UK Northern Division. She joined
British Airways as a Brand Manager in 1990 and held a number of senior
marketing positions in the UK and overseas. In June 2008 Jill was voted
“Marketer of the Year” by The Marketing Society.

10. MODULE 3
LEADING MARKETING INTO THE FUTURE
16 – 17 MAY 2013
“It has left me with a clearer The final module incorporates a stimulating day
on the challenges of leading marketing in the
16
view of myself today and how future and the digital age, as well as the critical
17
to make changes to develop my final session pulling the programme together
around personal leadership action plans.
leadership style” 17
KEVIN HYDES DAY 1
COSTA COFFEE
MORNING LEADING MARKETING IN THE DIGITAL AGE
James Elias, Marketing Director UK Ireland, Google
James will explore the impact of the digital age on consumer behaviour
and consumer purchase decisions, specifically looking at how Google
and search engines have made such an impact on consumer choice and
access to information. James will also explain how he leads marketing
at Google and the challenges he faces.
AFTERNOON LEADING FOR A SUSTAINABLE FUTURE
Richard Gillies, Director of Plan A, CSR, Sustainable Business MS
Energy - MS
Richard’s session will focus on the evolving issue of sustainability and
its implications for marketing leaders, with some perspectives on the
challenges businesses are currently facing, and the decisive steps that
MS have taken in response.
EVENING GROUP SESSION – PERSONAL MARKETING LEADERSHIP
Steve Radcliffe will run a review session with the participants to
understand how they have progressed with their personal leadership
challenges highlighted at the beginning of the programme.
NETWORKING DINNER

11. MODULE 3 SPEAKER BIOGRAPHIES
LEADING MARKETING INTO THE FUTURE
16 – 17 MAY 2013
DAY 2 JAMES ELIAS Marketing Director UK Ireland, Google
James Elias is Marketing Director UK Ireland at Google, having joined
MORNING MARKETING, LEADERSHIP MARKETING LEADERSHIP the company in 2007 as Head of Business Marketing. During his tenure
Keith Weed, Chief Marketing Communications Officer - James has helped tens of thousands of UK SMEs discover the benefits of
Unilever online advertising and the value of the internet as a growth engine. In
Keith Weed pulls the programme together with his stimulating 2010 he launched the Getting British Business Online campaign working in
18 partnership with the government in a bid to get 100,000 UK businesses to 19
thoughts on marketing leadership.
create their first website. Prior to joining Google, James spent 7 years with
GROUP SESSION – PERSONAL MARKETING LEADERSHIP E*TRADE, the online investment and trading business, where he headed up
Steve Radcliffe will continue to evolve the participants’ leadership Sales Marketing before becoming UK Retail Director.
skills based upon the successes and challenges highlighted the RICHARD GILLIES Director of Plan A, CSR, Sustainable Business MS Energy
previous evening and learning from speakers. Richard Joined MS in 1984. He has worked in stores across the UK and in
Canada, held a series of companywide roles including group head of change
EARLY AFTERNOON PERSONAL MARKETING LEADERSHIP ACTION PLANNING and programme management, people development, planning and facilities,
Andy Bird will run a session designed to crystallise the key learnings executive assistant to the CEO and operations executive clothing. As director
from the programme. Participants will then have the opportunity to of store design and development Richard was responsible for the £1.5bn
review their personal action plans from Modules 1, 2 and 3 and evolve development and modernisation programme and for central procurement
them, ready to go back into their businesses and on to the next step of of goods not for re-sale. Throughout the last few years Richard has played a
the journey to becoming great marketing leaders. pivotal role in the development and delivery of the MS Environmental and
Social sustainability plan, ‘Plan A’. As Director of Plan A, CSR and Sustainable
AFTERNOON CLOSE Business, he is now responsible for sustainable development globally. He is
an Advisory Board member at Critical Eye, the Technology Strategy Board and
sits on the Business Advisory Board for LWEC (Living with Environmental,
Change UK research councils). Richard is also a trustee at the BRE (Building
Research Establishment) and a Director at ‘BSR’ (San Francisco).
KEITH WEED Chief Marketing Communications Officer, Unilever
As Unilever’s Chief Marketing Communications Officer, Keith is on
the Unilever Executive Board and is responsible for the Marketing and
Communication functions. His role also includes leadership of sustainability,
the potable water business and the Unilever Brand. Prior to this he was
Executive Vice President for Global Home Care Hygiene, covering Fabric
Cleaning, Fabric Conditioning, Household Cleaning Products, Oral Care
and Potable Water. Previously Keith was Chairman of Lever Fabergé and
Chairman of Unilever Export. He has worked for Unilever in the UK,
France, the United States, and globally and regionally in a variety of general
management and marketing roles. Outside Unilever he is a Fellow of The
Marketing Society, and, as an Engineering Graduate, is a Fellow of the
Institute of Mechanical Engineers. He is also a Non Executive Director of Sun
Products Corporation.

12. SELECTION OF PARTICIPANTS BOOKING INFORMATION
• The programme is designed for • There are no restrictions on the type To book a place or find out more about the Marketing
experienced marketers who have been of business applicants are working in Leaders Programme, call or email Sarah Woodley:
identified as having the potential to fill at present. We welcome a diversity of
senior marketing leadership positions backgrounds. However, preference will 020 8973 1360/1372
within the next two years. be given to applicants from companies sarahw@marketingsociety.co.uk
• To ensure participants have compatible with a reputation for high standards
20 of management. Alternatively, you can download an application form and
levels of experience and seniority, send it to:
sponsorship from a leader within the • We will also consider applications from
business is required. candidates outside the UK. The Marketing Society
1 Park Road
• We are seeking applications from • The maximum number of participants
individuals who have been working in in 2013 will be 24. Teddington
a marketing role for a minimum of five Middlesex
• Applications must be submitted by 14
years, who are familiar with all the basic December 2012. We will let applicants TW11 0AR
skills of marketing and who will probably know if they have been accepted onto the
already be leading a small to medium- www.marketingsociety.co.uk/the-gym/marketing-leaders-
course no later than 25 January 2013.
sized marketing team. programme-2013
• Applicants should be able to point to Venue
at least one marketing case history that
can demonstrate their ability to make Warren House, Kingston-upon Thames, Surrey, KT2 7HY
a difference in the market place. Cost per participant
• For members of The Marketing Society The cost per participant will be £8950 +VAT.
a complimentary renewal is included as
part of the programme, for non-members This will include food and accommodation for two nights
a year’s complimentary membership is during the initial workshop, one night on Module 2
rewarded upon completion of the course. (between day 1 and 2), one night on Module 3 (before the
concluding workshop) and the Refresher Day.
Programme contents and speakers subject to change.

13. 22
THE MARKETING SOCIETY
1 PARK ROAD
TEDDINGTON
MIDDLESEX
TW11 0AR
020 8973 1700
WWW.MARKETINGSOCIETY.CO.UK