Part 7 of the Build Your Marketing Plan series of slidecasts. In this installment we discuss how to construct a message that courts customers for long-term relationships. For the complete series, including articles and worksheet downloads, see the TheMarketingSpot.blogspot.com in the July 2008 archives.
Welcome to the Build your Marketing Plan series of slidecasts from The Marketing spot. My name is Jay Ehret, my company is The Marketing Spot, and I also author The Marketing Spot blog. This is week 4 of the series, part 7, Courtship. I know this is the sexy part of the series, but if this is slidecast is your first view of the series, than stop right here and go back and watch the first six parts of this series.