Mobile Mojo 2: The Mojo Strikes Back

HELLO

January 19, 2012 // PRSA Greater Fort Lauderdale Chapter

@daveﬂetcher // TheMechanism.com

Dave Fletcher



@daveﬂetcher



#mobilemojo



A Brand-Focused
Digital Agency



We demystify and guide
the use of technology
so that it can be used
strategically by our clients



Founded in
August 2001



Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama


Stephen Baker
MAY 16, 2001
The Wireless Web, with Strings Attached

“Computer makers like
Apple need to get into
phones...”



Maximizing
Your Mobile Mojo



PART II



PART II
The Mojo Strikes Back


What do You
Carry With You?



Keys,
Money,
Mobile Phone.



Keys



http://www.youtube.com/watch?
v=R6qxqoi__lk



v=M5ZcaWcdgKE



Money



NFC
Near-ﬁeld Communications



v=Y80tSc1b8UI



v=sjXFOHzt6b4



v=L_ORpi4OOt0



Keys, Calendar,
Money, Email,
Phone, Social Media,
Camera, Shopping,
Video Recorder, GPS,
Music, etc...



Headlines



Monday 10/10
Wednesday 10/12

Tuesday 10/11



“It’s been my goal, to
provide reliable real-time
communications around
the world. We did not
deliver on that goal this
week. Not even close.”

Mike Lazaridis
RIM founder and co-CEO



RIM Android iOS

100
61.6
48.7 46.9

38.8 44.5

25.1

10 7.7
6.4
4.5

1
Oct 2011 Nov 2011 Dec 2011

New Smartpone Buyers Oct 2011-Dec 2011
http://techcrunch.com/2012/01/18/among-new-smartphone-adopters-ios-share-rises-while-android-declines/



Best phone of CES 2012:
Nokia Lumia 900



http://events.apple.com.edgesuite.net/
1201oihbafvpihboijhpihbasdouhbasv/
event/index.html



Mobile Mojo is
Understanding
the Current
Mobile Landscape



In 2009, 60% of the humans on earth
are reported by the UN
to possess a cellular telephone

75% of those humans are in
developing countries

http://www.tgdaily.com/trendwatch-
features/41586-60-of-worlds-
population-now-has-cell-phone-
highest-ever



Of the World’s 4 Billion Mobile Phones
1/4 used today are Smartphones

3 Billion are SMS Enabled



Everyone Doesn’t Have
a Smartphone



96.5% of Global Mobile
Users don’t have
an iPhone
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats



Smartphones and Tablets Drive Nearly
7% of Total U.S. Digital Traffic

80% of all tablet trafﬁc in the
U.S. comes from iPads



Global Computer Share

HP Acer Dell Lenovo Apple
20

15

10

5

0
4Q10 1Q11 2Q11 3Q11

Source: IDC, Apple
http://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/



Global Computer Share

HP Acer Dell Lenovo Apple
30

22.5

15

7.5

0
4Q10 1Q11 2Q11 3Q11

Source: IDC, Apple
http://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/



Worldwide Sales of Tablets

2010 2011 2012 2015
90

67.5

45

22.5

0
iOS Android QNX MeeGo WebOS

Source: Gartner
http://www.gartner.com/it/page.jsp?id=1626414



Top Smartphone Manufacturers Global

April-11 July-11
30

22.5

15

7.5

0
Samsung LG Motorola Apple RIM

Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens



Top Smartphone Manufacturers US

Aug-Oct 11
30

22.5

15

7.5

0
Apple HTC RIM Samsung Motorola

Total U.S. Smartphone Subscribers Ages 13+
Source: Nielsen



327.6 Million Active Mobile Devices

315 Million People living in the U.S.



Out of the 6 billion people on the planet,
4.8 billion have a mobile phone.

http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/



Out of the 6 billion people on the planet,
4.8 billion have a mobile phone.

Only 4.2 billion own a toothbrush.

http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/



Happy Brushing



How do you Optimize
Your Mobile Site
for all Phones?



How do you Optimize
Your Mobile Site
for all Phones?

Simplify



How do I Convert
Mobile Visitors into
Loyal Customers?



How do I Convert
Mobile Visitors into
Loyal Customers?

Provide Content
Designed and Delivered
Speciﬁcally for them


WHO
is your Audience?

WHERE
are they accessing your content?

WHAT
do they need?



Should my Company
Produce a Mobile App
or a
Mobile Website First?



Depends



83% of all smartphone application
downloaders use Android or Apple iOS
smartphone devices

They mostly discover apps by searching
the top app stores and relying on
recommendations.

http://www.nielsen.com/



Moble App
vs.
Mobile Website



Mobile App
More Control over Device

Can be Used Oﬄine

Monetize



Mobile Website
Control of Device is Catching up

Arguably Quicker to Build

Universal Design
(on modern smartphones)



Malkin Properties
MOBILE REDIRECT



October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL


My Morning Jacket
MOBILE APP



If Not You, Who?
RESPONSIVE DESIGN



Mobile Mojo
Helps You to
Predict the Future



Technically Savvy
Audience is getting older
http://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php



Siri



v=7i1NYVaYv8g



http://www.youtube.com/watch?v=aXV-
yaFmQNk



THANK YOU!



Mobile Mojo 2: The Mojo Strikes Back

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