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SKETCHING TO
 COMMUNICATE
SHARE STORIES &
 SOLVE PROBLEMS
     everyday applications of
              visual thinking


  ...
BEFORE WE START
     why did people start drawing

IN THE FIRST PLACE                  ?
communicate...
artistic expressio...
SIXTY
             PERCENT                       HOWEVER
                                      most of the
               ...
HISTORICALLY
BEFORE HUMANS TALK
OR SHARE OUR STORIES WITH WRITTEN WORD

 WE SHARE VISUALLY
PICTURES HELP SIMPLIFY
  THE WAY THAT WE TYPICALLY APPROACH



PROBLEM SOLVING
humans are really


VISUAL
THINKERS            !
WHAT EXACTLY IS
VISUAL THINKING
using a visual approach to facilitate the
thought or problem solving process.
            ...
VISUAL THINKING
 at its core is about discovery and exploring different



 POSSIBILITIES
for making things clear and easy...
COMMON
   LANGUAGE,
METAPHORS &
   ANALOGIES
to communicate, document and solve
problems and share common stories




    ...
This isn’t a new skill. When we were children


 THIS STUFF WAS
VERY SIMPLE FOR US
We just have to relearn some simple pri...
^
     most




WHY DO PEOPLE
AVOID DRAWING?
            and by most I mean 99.9%
the art of
                                       relaying history,



STORYTELLING                           meaning & my...
FEAR
of rejection and ridicule leads to



PERFECTIONISM
which leads us to believe things are are



JUST PLAIN DUMB
A WHOLE NEW MIND                Dan Pink



            DESIGN
                        STORY
  EMPATHY
                 PL...
VISUAL THINKING
and sketching aren’t about being



 GOOD OR BAD
REAL
representational
                              RECOG...
relearning the essentials of the

VISUAL TOOLKIT
LESSON #0: Yes, It’s Cheesy but...

MINDSET MATTERS
our need for consistency is stronger than just about any
other intrins...
READY, SET, GO...

DRAWING TYPES
what exactly are we communicating?



SHARING NARRATIVE       symbols
                   ...
LESSON #1

MASTER BASIC SHAPES
              What do I want you to know?

             Most of the things we draw are made...
LESSON #2

MAKING FACES
             What do I want you to know?

            Drawing faces is all about learning to
     ...
LESSON #3

DRAWING PEOPLE
             What do I want you to know?

            This one is tough for all of us because
  ...
LESSON #4

LETTERING
             What do I want you to know?

            You will need to draw letters and
            f...
LESSON #5

ARROWS,CONNECTORS
             What do I want you to know?

            Arrows and connectors are used to
     ...
LESSON #6

FRAMES & CALLOUTS
             What do I want you to know?

            Frames will help you section your
     ...
TIPS, TRICKS &
OK, How do I make this work for me?




SOLID WISDOM
you have to get in the habit of

  PRACTICING A LOT
and when you think you’ve mastered it....


PRACTICE SOME MORE

      ...
create your own

   VISUAL LIBRARY
based on commonly understood items


VISUAL LOG          CONCEPT LOG
IDIOM LOG         ...
Learn more traditional

STORY STRUCTURE



                         Wise Sketching Bit #3
...and how humans relate
to common stories


            Wise Sketching Bit #3
Some cool and useful

RESOURCES
and finally

THANK YOU
 Kelsey Ruger
 http://www.themoleskin.com
                              !
 @themoleskin on Twitter
Sketching To Communicate, Share Stories And Solve Problems
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Sketching To Communicate, Share Stories And Solve Problems

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Sketching To Communicate, Share Stories And Solve Problems

  1. 1. SKETCHING TO COMMUNICATE SHARE STORIES & SOLVE PROBLEMS everyday applications of visual thinking Kelsey Ruger @themoleskin
  2. 2. BEFORE WE START why did people start drawing IN THE FIRST PLACE ? communicate... artistic expression... share stories... history... teaching...
  3. 3. SIXTY PERCENT HOWEVER most of the communication, of the daily barrage of information education and work we receive is processed VISUALLY we receive is
  4. 4. HISTORICALLY BEFORE HUMANS TALK OR SHARE OUR STORIES WITH WRITTEN WORD WE SHARE VISUALLY
  5. 5. PICTURES HELP SIMPLIFY THE WAY THAT WE TYPICALLY APPROACH PROBLEM SOLVING
  6. 6. humans are really VISUAL THINKERS !
  7. 7. WHAT EXACTLY IS VISUAL THINKING using a visual approach to facilitate the thought or problem solving process. ?
  8. 8. VISUAL THINKING at its core is about discovery and exploring different POSSIBILITIES for making things clear and easy for people to UNDERSTAND
  9. 9. COMMON LANGUAGE, METAPHORS & ANALOGIES to communicate, document and solve problems and share common stories Visual Thinking Goal
  10. 10. This isn’t a new skill. When we were children THIS STUFF WAS VERY SIMPLE FOR US We just have to relearn some simple principles
  11. 11. ^ most WHY DO PEOPLE AVOID DRAWING? and by most I mean 99.9%
  12. 12. the art of relaying history, STORYTELLING meaning & myth orally WE LOOSE TOUCH With two very fundamental skills & concepts SYMBOLIC MEANING the art of relaying history, meaning & myth visually
  13. 13. FEAR of rejection and ridicule leads to PERFECTIONISM which leads us to believe things are are JUST PLAIN DUMB
  14. 14. A WHOLE NEW MIND Dan Pink DESIGN STORY EMPATHY PLAY SYMPHONY MEANING
  15. 15. VISUAL THINKING and sketching aren’t about being GOOD OR BAD REAL representational RECOGNIZABLE symbolic
  16. 16. relearning the essentials of the VISUAL TOOLKIT
  17. 17. LESSON #0: Yes, It’s Cheesy but... MINDSET MATTERS our need for consistency is stronger than just about any other intrinsic need we have. People will behave in a manner that is consistent with their previously existing self- concept, even when this behavior is unrewarding to them otherwise. Prescott Leaky - A Science Dude `
  18. 18. READY, SET, GO... DRAWING TYPES what exactly are we communicating? SHARING NARRATIVE symbols SHOWING CHANGE storyboards change or flow chart cartoons simple diagrams brain sketch experience diagrams SHOWING EVENT FLOW cause and effect diagrams MAPPING SYSTEMS flow diagrams user experience flows venn diagrams maps system sketches system diagrams ILLUSTRATING QUANTITY charts SHOW RELATIONSHIPS graphs infographic diagrams wireframes interaction diagrams mind maps
  19. 19. LESSON #1 MASTER BASIC SHAPES What do I want you to know? Most of the things we draw are made up of seven basic shapes. point rectangle line oval circle triangle square ...AND VARIATIONS OF THOSE SHAPES
  20. 20. LESSON #2 MAKING FACES What do I want you to know? Drawing faces is all about learning to see with an empathetic eye and knowing that when you sketch you aren’t trying to be Picasso... oh wait a minute maybe you are.... eyes & eyebrows express A LOT heads don’t have to be perfectly round learn the basic patterns
  21. 21. LESSON #3 DRAWING PEOPLE What do I want you to know? This one is tough for all of us because we aren’t observant and we start with the wrong part of the body. start with the torso think about your own limbs keep it simple ...ITS NOT ANATOMY CLASS...REALLY.
  22. 22. LESSON #4 LETTERING What do I want you to know? You will need to draw letters and frames to divide sections in your sketches or to explain & label start with your natural handwriting trace if necessary go back to kindergarten
  23. 23. LESSON #5 ARROWS,CONNECTORS What do I want you to know? Arrows and connectors are used to show the relationship between two objects or to connect objects in a flow diagram. Arrow can also be used to direct a viewers attention in a certain direction.
  24. 24. LESSON #6 FRAMES & CALLOUTS What do I want you to know? Frames will help you section your sketches and create flows. They are also good for illustrating relationships in systems
  25. 25. TIPS, TRICKS & OK, How do I make this work for me? SOLID WISDOM
  26. 26. you have to get in the habit of PRACTICING A LOT and when you think you’ve mastered it.... PRACTICE SOME MORE Wise Sketching Bit #1
  27. 27. create your own VISUAL LIBRARY based on commonly understood items VISUAL LOG CONCEPT LOG IDIOM LOG ANALOGY LOG METAPHOR LOG STORY LOG Wise Sketching Bit #2
  28. 28. Learn more traditional STORY STRUCTURE Wise Sketching Bit #3
  29. 29. ...and how humans relate to common stories Wise Sketching Bit #3
  30. 30. Some cool and useful RESOURCES
  31. 31. and finally THANK YOU Kelsey Ruger http://www.themoleskin.com ! @themoleskin on Twitter

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