SlideShare une entreprise Scribd logo
1  sur  48
Télécharger pour lire hors ligne
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
FLOW
Today
Concepts of Personal Branding
Ingredients of Personal Branding
Online actions for Personal Branding
Measurement of Personal Branding
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
OUR CONTACT WITH OUTSIDE WORLD
•What we do
•How we look
•What we say
•How we say
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
WHO
are
YOU?
Outstanding
Standing out
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
SelfImprovement
SelfPackaging
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
1937 Think and Grow Rich by Napoleon Hill.
1981 Positioning: The Battle for Your Mind,
by Al Ries and Jack Trout.
Popularized by Tom Peters.
Other names:
Impression management
Online identity management
Reputation capital
Reputation management
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
All of us need to understand the
importance of branding. We are CEOs
of our own companies:
Me Inc.
To be in business today, our most
important job is to be head marketer
for the brand called You.
- Tom Peters in Fast Company
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Pvt. Ltd.
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Marketing
and
Branding
Personal
and
Professional
Development
+ =
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
BRAND
A promise
kept over time
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
BRAND
A promise
kept over time
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
मेरे पास मााँ है…
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
सैंकड़ों में एक
हजाऱों में एक
लाख़ों में एक
करोड़ों में एक
मेरे पास मााँ है…
मेरा मुन्ना,
मेरी मुन्नी...
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
मााँ
taught
us
If wealth is lost,
Nothing is lost,
If health is lost,
Something is lost,
If CHARACTER is lost,
Everything is lost.
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
BRANDING
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Personal
Branding…
Is for anyone who wants to
do business online or
offline!
Figure out what makes you
unique and advertise it to
the world!
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Personal Credibility
Promotability
Potential Spotting
Positive Reputation
Powerful Leadership
Professional Standing
Benefits
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Talent Passion
Experience
Values
Strengths Ideals
My
BRAND
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Where does it work?
not
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
जो दिखता है
वो बिकता है
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Values: “My principles are…”
Beliefs: “I am motivated by…”
Reputation: “I am known for…”
Behaviour: “My personality is…”
Skills: “I excel at…”
Image: “My style is…”
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Reliable
Assertive
Jovial
Innovative
Virtuous
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Build
yourself
Authenticity
Be before you do
Behaviour
Stay right
Credibility
Do what you say
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Receive
feedback
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Articulate
needs Position your VALUE
Avoid self promotion
Seek ‘mindshare’
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Nurture
network
Grow beyond
card exchange
Me. Me. Me.
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Deliver and
monitor
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Invigorate
learning
and
packaging
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Nourish
presence in
social media
and web
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Give
more
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Be active
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Recognize, endorse and
recommend others
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Avoid cynicism, criticism
and dirty messages
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Note progress of
people; compliment
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Develop content
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Involve and
engage in groups
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
No overbearing
messages – religious,
political, communal…
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Give respect to section
66A, IT Act.
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.Strengthening Personal Brand
B
R
A
N
D
Measuring my
Impact
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.Strengthening Personal Brand
B
R
A
N
D
Business
possibilities,
repeats, longevity,
recall…
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.Strengthening Personal Brand
B
R
A
N
D
Respect, Affection,
Reputation, Awe!
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.Strengthening Personal Brand
B
R
A
N
D
Ambassadors of
Goodwill and
referrals +
engagement
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.Strengthening Personal Brand
B
R
A
N
D
Number of views,
likes, endorsements,
invites, shares,
retweets…
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.Strengthening Personal Brand
B
R
A
N
D
Die-hard friends
from business
associates and
acquaintances
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
To find yourself,
think for yourself.
- Socrates
rajiv@rajivkhurana.com
9810211256

Contenu connexe

Similaire à Strengthen Your Personal Branding - Rajiv Khurana

Grammar Girl - Mignon Fogarty
Grammar Girl - Mignon FogartyGrammar Girl - Mignon Fogarty
Grammar Girl - Mignon Fogarty
RenoTahoeAMA
 
The Importance of presence, reputation, and working different
The Importance of presence, reputation, and working differentThe Importance of presence, reputation, and working different
The Importance of presence, reputation, and working different
Kushtrim Xhakli
 
Week 8: Justin presentation 050817
Week 8: Justin presentation   050817Week 8: Justin presentation   050817
Week 8: Justin presentation 050817
Talou Diallo
 
SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena ...
SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena ...SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena ...
SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena ...
Kahena Digital Marketing
 

Similaire à Strengthen Your Personal Branding - Rajiv Khurana (12)

Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury
Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy ChaudhuryContent Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury
Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury
 
Week 08_Handout
Week 08_HandoutWeek 08_Handout
Week 08_Handout
 
Grammar Girl - Mignon Fogarty
Grammar Girl - Mignon FogartyGrammar Girl - Mignon Fogarty
Grammar Girl - Mignon Fogarty
 
Brand yourself - Personal Branding - Market Yourself for Successful Career
Brand yourself - Personal Branding - Market Yourself for Successful CareerBrand yourself - Personal Branding - Market Yourself for Successful Career
Brand yourself - Personal Branding - Market Yourself for Successful Career
 
The Importance of presence, reputation, and working different
The Importance of presence, reputation, and working differentThe Importance of presence, reputation, and working different
The Importance of presence, reputation, and working different
 
Pop Idol as Your Business Model
Pop Idol as Your Business ModelPop Idol as Your Business Model
Pop Idol as Your Business Model
 
Week 08_Marketing
Week 08_MarketingWeek 08_Marketing
Week 08_Marketing
 
Week 8: Justin presentation 050817
Week 8: Justin presentation   050817Week 8: Justin presentation   050817
Week 8: Justin presentation 050817
 
An Introduction to Wealth Dynamics
An Introduction to Wealth DynamicsAn Introduction to Wealth Dynamics
An Introduction to Wealth Dynamics
 
Marketers need to think more like hackers - More at http://wepushmedia.com
Marketers need to think more like hackers - More at http://wepushmedia.comMarketers need to think more like hackers - More at http://wepushmedia.com
Marketers need to think more like hackers - More at http://wepushmedia.com
 
SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena ...
SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena ...SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena ...
SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena ...
 
Ingenuity19: Digital Marketing for Business Leaders
Ingenuity19: Digital Marketing for Business LeadersIngenuity19: Digital Marketing for Business Leaders
Ingenuity19: Digital Marketing for Business Leaders
 

Plus de Rajiv Khurana, CMC, FIMC

Plus de Rajiv Khurana, CMC, FIMC (20)

Retyremag75
Retyremag75 Retyremag75
Retyremag75
 
Retyremag73 hr
Retyremag73 hrRetyremag73 hr
Retyremag73 hr
 
Retyremag69
Retyremag69Retyremag69
Retyremag69
 
Retyremag68 hr
Retyremag68 hrRetyremag68 hr
Retyremag68 hr
 
Retyremag65
Retyremag65Retyremag65
Retyremag65
 
Ymag63
Ymag63Ymag63
Ymag63
 
Ymag62
Ymag62Ymag62
Ymag62
 
Ymag60
Ymag60Ymag60
Ymag60
 
Ymag58 - Window for Action Loving Professionals
Ymag58 - Window for Action Loving ProfessionalsYmag58 - Window for Action Loving Professionals
Ymag58 - Window for Action Loving Professionals
 
Ymag57
Ymag57Ymag57
Ymag57
 
Ymag56 hr
Ymag56 hrYmag56 hr
Ymag56 hr
 
Ymag54
Ymag54Ymag54
Ymag54
 
Ymag53
Ymag53Ymag53
Ymag53
 
Ymag52
Ymag52Ymag52
Ymag52
 
Ymag51 - Window for Action Loving Professionals
Ymag51 - Window for Action Loving ProfessionalsYmag51 - Window for Action Loving Professionals
Ymag51 - Window for Action Loving Professionals
 
Ymag50 - Window for Action Loving Professionals
Ymag50 - Window for Action Loving ProfessionalsYmag50 - Window for Action Loving Professionals
Ymag50 - Window for Action Loving Professionals
 
Ymag49 hr
Ymag49 hrYmag49 hr
Ymag49 hr
 
Ymag48 - Window for Action Loving Professionals
Ymag48 - Window for Action Loving ProfessionalsYmag48 - Window for Action Loving Professionals
Ymag48 - Window for Action Loving Professionals
 
Ymag47
Ymag47Ymag47
Ymag47
 
Ymag46 hr
Ymag46 hrYmag46 hr
Ymag46 hr
 

Dernier

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Dernier (20)

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 

Strengthen Your Personal Branding - Rajiv Khurana

  • 1. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana
  • 2. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana FLOW Today Concepts of Personal Branding Ingredients of Personal Branding Online actions for Personal Branding Measurement of Personal Branding
  • 3. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana OUR CONTACT WITH OUTSIDE WORLD •What we do •How we look •What we say •How we say
  • 4. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana WHO are YOU? Outstanding Standing out
  • 5. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana
  • 6. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana SelfImprovement SelfPackaging
  • 7. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana 1937 Think and Grow Rich by Napoleon Hill. 1981 Positioning: The Battle for Your Mind, by Al Ries and Jack Trout. Popularized by Tom Peters. Other names: Impression management Online identity management Reputation capital Reputation management
  • 8. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. - Tom Peters in Fast Company
  • 9. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Pvt. Ltd.
  • 10. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Marketing and Branding Personal and Professional Development + =
  • 11. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana BRAND A promise kept over time
  • 12. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana BRAND A promise kept over time
  • 13. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana मेरे पास मााँ है…
  • 14. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana सैंकड़ों में एक हजाऱों में एक लाख़ों में एक करोड़ों में एक मेरे पास मााँ है… मेरा मुन्ना, मेरी मुन्नी...
  • 15. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana मााँ taught us If wealth is lost, Nothing is lost, If health is lost, Something is lost, If CHARACTER is lost, Everything is lost.
  • 16. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana BRANDING
  • 17. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Personal Branding… Is for anyone who wants to do business online or offline! Figure out what makes you unique and advertise it to the world!
  • 18. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Personal Credibility Promotability Potential Spotting Positive Reputation Powerful Leadership Professional Standing Benefits
  • 19. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Talent Passion Experience Values Strengths Ideals My BRAND
  • 20. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Where does it work? not
  • 21. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana जो दिखता है वो बिकता है
  • 22. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Values: “My principles are…” Beliefs: “I am motivated by…” Reputation: “I am known for…” Behaviour: “My personality is…” Skills: “I excel at…” Image: “My style is…”
  • 23. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Reliable Assertive Jovial Innovative Virtuous
  • 24. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal
  • 25. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Build yourself Authenticity Be before you do Behaviour Stay right Credibility Do what you say
  • 26. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Receive feedback
  • 27. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Articulate needs Position your VALUE Avoid self promotion Seek ‘mindshare’
  • 28. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Nurture network Grow beyond card exchange Me. Me. Me.
  • 29. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Deliver and monitor
  • 30. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Invigorate learning and packaging
  • 31. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Nourish presence in social media and web
  • 32. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Give more
  • 33. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online
  • 34. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Be active
  • 35. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Recognize, endorse and recommend others
  • 36. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Avoid cynicism, criticism and dirty messages
  • 37. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Note progress of people; compliment
  • 38. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Develop content
  • 39. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Involve and engage in groups
  • 40. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online No overbearing messages – religious, political, communal…
  • 41. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Give respect to section 66A, IT Act.
  • 42. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Measuring my Impact
  • 43. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Business possibilities, repeats, longevity, recall…
  • 44. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Respect, Affection, Reputation, Awe!
  • 45. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Ambassadors of Goodwill and referrals + engagement
  • 46. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Number of views, likes, endorsements, invites, shares, retweets…
  • 47. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Die-hard friends from business associates and acquaintances
  • 48. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana To find yourself, think for yourself. - Socrates rajiv@rajivkhurana.com 9810211256