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Innovation Mavericks 
Meet Corporate Rebels 
@petervan
Buckminster 
Füller 
“I will make my life an experiment”
JUNG 
Carl Jung
Inspire other people 
to dream
YOUR DREAM
YOUR DREAM
ENTREPRENEUR
Thinker – Creator – Sensemaker
DIGITAL ANALOG
OLD NEW
System-A System-B
LEFT RIGHT
UP!
“The lack of options 
is the opposite of 
freedom of choice” 
Rune Kvist Olsen
POLARIZATION
RICHNESS
MIDDLE
SHADES OF GREY
COLORS RAINBOW
Many Mona Lisas
TIMELESS
QWAN 
Quality Without A Name
THINK 
DIFFERENTLY
Bravery
Prototyping
CEO ++Behaviour
2009
Discover Orient 
Discover 
Evangelize 
Orient 
Idea 
Mgt 
POC Incubate Implement 
Innovation at SWIFT 40
Idea 
Mgt 
Discover Orient Evangelize POC Incubate Implement 
internal 
external 
CHALLENGES 
GARDENS 
INNOTRIBE.COM 
SCOUTING 
Others’ 
Markets 
Innovation at SWIFT 41 
STAFF 
PARTNERS 
MEMBERS 
LABS 
EVENTS 
BRAND RECOGNITION 
Internal 
Ventures/Prod Mgt 
External 
Ventures/Spin-Off 
Our 
Existing 
Market 
Our 
New 
Markets 
Others’ 
Markets 
EXTERNAL INSOURCING DROP
2014
Closer to the Core
Focus
Maturing 
46 
Business 
Model 
Canvas 
Storytelling 
Pitching 
Governance 
Strategic 
Alignment
Communities 
47 
Federation 
Accelerators 
Generation 
2020 
Heads 
Innovation 
Wholesale 
G-Score 
Method 
Enablers 
Disruption 
Management 
Innovation 
Index & 
Benchmark
Events
We are not in the 
Events business
High Quality 
Feedback Loops
Immersive 
Learning 
Experiences
Creating 
Memorable 
Experiences
Creating 
Spaces where 
People come Alive
Innotribe @ Sibos 2014 
Crypto Currency Network Effects Innovation Index 
Fintech Ecosystem Innotribe Stand Networking
Building Bridges
Innotribe Space 
62
Innotribe Space 
63
Innotribe Stand
MYTHS
Myth of 
NO RULES
Rules of Engagement – Methods – Culture - People 
Rules No Rules 
?
Myth of 
FAILURE
RESISTANCE 
IS FUTILE
FAILURE 
LESSONS LEARNED
BRAND
NARRATIVE
CUSTOMERS
EMOTIONAL
Myth of 
ALIGNMENT
10 QUESTIONS 
How Real is Your Innovation? 
http://petervan.wordpress.com/2013/06/08/10-questions-to-assess-your-innovation-efforts/
10 QUESTIONS 
CEO Serious About Innovation? 
http://www.golocalworcester.com/business/saul-kaplan-is-your-ceo-serious-about-innovation-ask-10-questions/
Myth of 
OPEN INNOVATION
This is the problem… 
internal 
external 
Others’ 
Markets 
Innovation at SWIFT 85 
STAFF 
PARTNERS 
MEMBERS 
CHALLENGES 
GARDENS 
LABS 
INNOTRIBE.COM 
SCOUTING 
EVENTS 
BRAND RECOGNITION 
Internal 
Ventures/Prod Mgt 
External 
Ventures/Spin-Off 
Our 
Existing 
Market 
Our 
New 
Markets 
Others’ 
Markets 
EXTERNAL INSOURCING DROP
Myth of 
LABS
NOBODY HAS A CLUE
TACTICS 
vs 
CAPABILITIES
THE 
PROBLEM
Clarity 
Vision and Intention 
What it enables 
Focus 
Execute 
Ship 
Get OUT of the Sandbox
WE NEED ENGINES
Engines of Innovation 
Execution 
Engine 
Catalising 
Engine 
Behaviour 
Engine
Creating 
Focused 
Intensities
See Book “The Lean Start-Up” by Eric Ries 
Customers + Marketing + IT + Catalyser 
6 months to paid version in hands customer 
3 weeks progress cycles 
No progress > stop
“There is one more thing” Steve Jobs
PEOPLE
NOT ABOUT 
Idea Generation 
Processes 
Tricks 
Events 
Incentives 
Budgets
ABOUT 
Creative, risky people 
Mavericks, Rebels, Beyonders, Bravery 
Tolerated 
Accepted 
Encouraged
BEING CONNECTED
Stop Saying No 
"Companies need to stop saying no 
to employees who could take their 
ideas elsewhere." 
Haydn Shaughnessy
Nurture Rebels 
"If you don't nurture the people 
that want to change your 
organization from within, they'll do 
it from without, by attacking you” 
Haydn Shaughnessy
He said: 
“Laura, 
you are successful 
when in 3 months time 
there are 70,000 people 
at my door complaining 
what this bloody women is doing in my company!”
www.corporaterebelsunited.com
“To rebel is to push against something. To 
lead is to advocate for an idea. To rebel is 
to say “heck no.” To lead is to say “we will.” 
To rebel is to deny the authority of others. 
To lead is to invoke your own authority. A 
protagonist is a principal champion of a 
cause or program or action. The 
protagonist does not wait for permission 
to lead, innovate, or strategize. They do 
what is right for the firm, without regard 
to status. Their goal is to do what’s good 
for the whole. 
Nilofer Merchant 
We are Protagonists
Rebel/Protagonist 
• Principal champion of a program or cause or action 
• You do not wait for permission to lead, innovate, 
strategize 
• You are Responsible, Do what is right 
• You aim for Greatness, Healthy Fire, Worthiness 
• You name things others don’t see yet 
• You point to new horizons 
• Without you, the storyline never changes
900
Daring to be Great 
“Every leader, at some point in their 
career, decides whether or not to do the 
hard work of pursuing greatness. It’s a 
choice that’s not about satisfying their ego, 
but about holding themselves and their 
ambitions to a more enlightened standard 
of leadership. And it requires the worthy 
work of showing up as their best self every 
day, and making a lasting positive impact 
on their people, teams, customers—even 
society.” 
Keith Yamashita – SY Partners
RELENTLESSLY
PEOPLE TAKING AGENCY
RELENTLESSLY
SHOWING UP IN YOUR 
ONENESS
RELENTLESSLY
RELENTLESSLY
YOU ARE RESPONSIBLE 
• For yourself 
• For others 
• For your/our work 
• For your/our organization 
• For your/our network 
• For the whole
RELENTLESSLY
Challenges 
• Organizational Anti-Bodies 
• Move beyond the Myths 
• Act like a swarm that infects at scale 
• Activate people from idea to doing 
• Optimize swarm for speed, trust, scale 
• Inclusion of everybody 
• Keep ONE value set and value base 
• Stay kind and respectful 
• Stay relentless and persistent 
• Stand for your true self, every day again
NEVER GIVE UP
YOU ARE RESPONSIBLE
RELENTLESSLY
STAY HEALTHY
RELENTLESSLY
Thanks 
@petervan
Books
https://www.goodreads.com/goodreadscompetervan

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