Jonathan Winchester from @shopperanonuk gives insightful tips on how to sell more coffee. Delivered at the PPA Southern Regional Meeting at Hobbledown

1. How to Help your Customers
Buy more Coffee
…..in 10 minutes
14/11/2012 (c) Shopper Anonymous UK

2. “Nothing is ever successfully sold
solely by one person at
anyone time”
14/11/2012 (c) Shopper Anonymous UK

3. Before you even start….
1. Who do you communicate it to?
2. Why are you so special?
1. ..
2. ..
3. How are you going to measure the change?
4. How are you going to reward success?
5. How do you communicate success?
14/11/2012 (c) Shopper Anonymous UK

4. More Specifically…..
1. At the start of the Journey
• “Remember we have some great coffee…
• “Don’t forget our coffee and cake offer…..
• “Today’s special is…...”
2. Educate all of the team
• “Hi madam, how are you…
• Build rapport…how, why, where, when
• Every customer is your favourite Aunt…
14/11/2012 (c) Shopper Anonymous UK

5. More Specifically…..
3. At the counter
• Size matters!
• “Would you like to take advantage of our
Tuesday offer?”
4. Selling on the floor…
• “I can see you are having a good time would you
like me to get you another coffee?”
• Would you like to take advantage of our Tuesday
offer?
14/11/2012 (c) Shopper Anonymous UK

6. What to do next
1. Measure how many you sell now
2. Implement what we have discussed
3. Measure it – mystery shop it!
4. Email me and let me know:
Jonathan@shopperanonymous.co.uk
Jonathan Winchester – 07812 767084
14/11/2012 (c) Shopper Anonymous UK