A list of ten stats illustrating why you need to move from being digital first to mobile first. An accompanying blog post can be found at - http://rab.bt/statsmobile

1. Ten reasons for brands to move
from digital to mobile first

2. ‘In 1982, there were 4.6 billion people in the
world, and not a single mobile-phone
subscriber. Today, there are seven billion
people in the world—and six billion mobile
cellular-phone subscriptions’
(Mashable 9/5/2012)
1 - More people worldwide now have a mobile phone than
electricity

3. 2 - At the latest, in eighteen months mobile Internet will
have surpassed desktop Internet use

4. All adults: TV 44%, PC
+Internet 17%, Mobile
phones 13%
16-24 year olds:
Mobile phones 28%, PC
+Internet 26%, TV 23%
Note - this question
was last asked in
2010. The results will
be more pronounced
now
3 - The mobile is the most essential form of media among
16-24 year olds, ahead of the PC+Internet and the TV

5. Time spent on
Facebook’s mobile
site and apps per
month (441 minutes)
has finally surpassed In the EU5, growth
usage of its classic rates from mobile
website (391 minutes) users accessing social
— for Americans who networks by far
use both Facebook outpaced growth
interfaces. rates of computer
users - Twitter grew
110% on mobiles
4 - Mobile social networking is growing faster than social
networking via PCs

6. Nearly twice as many kids 2-5 58% of children 2-5 in the major
can play with a smartphone industrialised nations can play a
application as tie their shoelaces basic computer game - most
often on their parents’
smartphones / tablets
5 - Children today have a familiarity with mobile devices from
a very young age

7. In 2010, 52% of photos in the US were
taken with ‘single purpose cameras’,
while 17% were taken with
smartphones. In 2011, that ratio
changed to 44% / 27%. Similarly,
here in the UK, almost a third of
consumers say their smartphone is
the camera they use most often
6 - We’re heading towards a point perhaps 1-2 years down the line
where smartphones will account for the majority of pictures taken -
and shared

8. One in five U.S. smartphone owners took a picture of a product
while in store and nearly the same number texted or called family or
friends about a specific product.
Women in particular were more likely to make shopping a ‘social’
experience, with 24% taking pictures, while men were more likely to
use their phones for information gathering, such as scanning a
barcode or comparing prices
7 - Smartphones are “poised to become consumers’
favourite shopping companion in 2012” (Comscore)

9. 8 - Over a quarter of smartphone owners have bought via their
phones. Over half have researched a purchase (Google)

10. 9 - Once consumers go online with their mobiles, it becomes
habit-forming

11. 10 - And not forgetting social TV. When an ad
break comes on, 60% don’t put the kettle on or
follow the call of nature...they check their phones

12. So what should you be
doing?
• Optimise your content for mobile
devices
• Recognise that mobile consumption
is different to PC / Internet
consumption both in times of day
(AM best), and how its consumed
(snacking on smartphones, more
detail tablets)
• Embrace growing mobile only
networks. E.g. photos - Instagram
has 50+ million users. Video -
Socialcam close to 40 million
• If you have a real world or bricks and
mortars space embrace signs to
social - people will be going online
via their phones. You need to
channel this via physical prompts

13. Blog post to accompany presentation - http://rab.bt/statsmobile
To find me: Twitter and Instagram @dirktherabbit
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14. Creative commons credits
Ianfogg42 - http://www.flickr.com/photos/ianfogg42/6326108655/
KatherineA - http://www.flickr.com/photos/misstinykitten/5128320368/sizes/z/in/photostream/
Tricia Wang - http://www.flickr.com/photos/triciawang/3933785242/sizes/m/in/photostream/
RFM II - http://www.flickr.com/photos/robhardingii/2787936139/sizes/z/in/photostream/
Courosa - http://www.flickr.com/photos/courosa/3764745278/sizes/z/in/photostream/
Roger’s Wife - http://www.flickr.com/photos/trebecca84/5878036707/sizes/z/in/photostream/
Kaptain Kobold - http://www.flickr.com/photos/kaptainkobold/6677528911/sizes/z/in/photostream/
MartinMartin77 - http://www.flickr.com/photos/martinmartin77/755980012/sizes/m/in/photostream/
Anne Helmond - http://www.flickr.com/photos/silvertje/1173787575/sizes/m/in/photostream/