SlideShare une entreprise Scribd logo
1  sur  100
2.4 BILLIONNUMBER OF EMAIL USERS IN 2013
3.6 BILLIONNUMBER OF EMAIL ACCOUNTS IN 2013
2.7 BILLIONESTIMATED NUMBER OF EMAIL USERS BY
2017
3.9 BILLIONESTIMATED NUMBERS OF EMAIL
ACCOUNTS BY 2017
6%ANNUAL GROWTH RATE OF EMAIL
ACCOUNTS OVER THE NEXT FOUR YEARS
182 BILLIONEMAILS SENT PER DAY IN 2013
207 BILLIONESTIMATED NUMBER OF EMAILS SENT PER
DAY BY 2017
838 BILLIONMARKETING EMAILS THAT WERE SENT IN
2013
54%EMAILS SENT BY BUSINESSES THAT ARE
MARKETING MESSAGES
91%CONSUMERS WHO CHECK THEIR EMAIL AT
LEAST DAILY
74%ONLINE ADULTS WHO PREFER EMAIL OVER
DIRECT MAIL FOR COMMERCIAL
COMMUNICATIONS
1.7%AVERAGE CLICK-THRU RATE FOR B2B
MARKETING EMAILS IN Q2 2013
60%MARKETERS WHO BELIEVE EMAIL IS AN
ROI-PRODUCING ACTIVITY
66%ONLINE CONSUMERS THAT HAVE MADE A
PURCHASE AS A RESULT OF AN EMAIL
71%CONSUMERS AGED 45-54 THAT HAVE MADE
A PURCHASE AS A RESULT OF AN EMAIL
4,300%EMAIL MARKETING'S ROI
48%EMAILS OPENED ON MOBILE DEVICES
11%MARKETING EMAILS THAT ARE MOBILE
RESPONSIVE
33%EMAIL RECIPIENTS THAT OPEN EMAILS
BASED ONLY ON THE SUBJECT LINE
40%B2B MARKETERS THAT RATE EMAIL
MARKETING LEADS AS HIGH QUALITY
80%CONTENT MARKETERS THAT USE EMAIL
MARKETING
15%IN-HOUSE MARKETERS WHO ADMIT THEIR
EMAIL MARKETING IS POOR
23.63%EMAILS OPENED WITHIN AN HOUR OF
BEING RECEIVED
49%BUSINESSES THAT ARE TESTING THE
RIGHT DAY AND TIME TO SEND THEIR
EMAILS
2PM - 5PMTIME OF DAY WHEN MOST EMAILS ARE
OPENED
10PM - 9AMTHE WORST TIME TO SEND EMAILS
187%INCREASE IN AVERAGE REVENUE PER
EMAIL RECIPIENT FOR EBAGS AFTER
OPTIMIZING THE BEST TIMES TO SEND
22.3%OPEN-RATE INCREASE WITH
PERSONALIZED SUBJECT LINES
70%BRANDS THAT DON'T PERSONALIZE THEIR
EMAILS
55%COMPANIES THAT GENERATE MORE THAN
10 PERCENT OF SALES FROM EMAIL
8%COMPANIES THAT GENERATE MORE THAN
HALF OF SALES FROM EMAIL
50%MARKETERS WHO SAY THE QUALITY OF
THEIR EMAIL DATABASE INHIBITS
SUCCESSFUL MARKETING
49%MARKETERS WHO CLEAN THEIR EMAIL
LISTS ON A REGULAR BASIS
26%MARKETERS WHO PERSONALIZE EMAILS
20%COMPANIES THAT SEND ABANDONED
SHOPPING CART EMAILS
27%COMPANIES THAT DON'T OPTIMIZE THEIR
EMAILS
74%COMPANIES WHO REGULARLY TEST EMAIL
STRATEGIES THAT REPORT A POSITIVE
ROI
33%MARKETERS WHO DON'T KNOW IF THEIR
EMAILS ARE READ ON MOBILE DEVICES
25%COMPANIES THAT OPTIMIZE THEIR EMAILS
FOR MOBILE DEVICES
90%MARKETERS WHO SAY THEY DON'T SPEND
ENOUGH TIME ON SUBJECT LINES
-18.7%DECREASE IN CLICK RATES WHEN THE
WORD 'NEWSLETTER' IS USED IN SUBJECT
LINES
61.8%INCREASE IN CLICKS WHEN USING THE
WORD 'ALERT' IN SUBJECT LINES
7.5%AVERAGE CLICK RATE IN THE SECURITY
AND LAW ENFORCEMENT INDUSTRY
4.4%BOUNCE RATE FOR COMPANIES THAT
SEND EMAILS LESS THAN ONCE PER
MONTH
0.5%BOUNCE RATE FOR COMPANIES THAT
SEND EMAILS MORE THAN ONCE PER
WEEK
13.2%OPEN RATE OF EMAILS WITH
PERSONALIZED CONTENT
12.9%OPEN RATE OF EMAILS WITH
PERSONALIZED SUBJECT LINES
5.3%OPEN RATE OF EMAILS THAT USED BOTH
PERSONALIZED SUBJECT LINES AND
CONTENT
15.8%OPEN RATE OF EMAILS WITH SUBJECT
LINES BETWEEN FOUR AND 15
CHARACTERS
2.6%CLICK RATE OF EMAILS WITH SUBJECT
LINES BETWEEN FOUR AND 15
CHARACTERS
1.6%CLICK RATE OF EMAILS WITH SUBJECT
LINES GREATER THAN 16 CHARACTERS
15%PERCENTAGE OF THE AVERAGE
MARKETING BUDGET SPENT ON EMAIL
92%BUSINESSES THAT USE EMAIL TO SHARE
INFORMATION AND NEWS ABOUT THEIR
COMPANY
3,489AVERAGE SIZE OF AN EMAIL DATABASE
FOR COMPANIES WITH ANNUAL REVENUE
BETWEEN $1 MILLION AND $50 MILLION
25%COMPANIES WITH AN ANNUAL REVENUE BETWEEN
$1 MILLION AND $50 MILLION THAT HAVE LESS
THAN 1,000 PEOPLE IN THEIR EMAIL DATABASE
21%COMPANIES WITH AN ANNUAL REVENUE BETWEEN
$1 MILLION AND $50 MILLION THAT HAVE MORE
THAN 10,000 PEOPLE IN THEIR EMAIL DATABASE
6%COMPANIES THAT SEND EMAILS TO THEIR
ENTIRE LIST EVERY DAY
10%COMPANIES THAT SEND EMAILS TO PART
OF THEIR LIST EVERY DAY
39%COMPANIES THAT SEND EMAILS TO THEIR
ENTIRE LIST ONCE PER WEEK
64%COMPANIES THAT INTEGRATE EMAIL
MARKETING WITH SOCIAL MEDIA
74%COMPANIES THAT MEASURE EMAIL
SUCCESS BY LEADS GENERATED
72%COMPANIES THAT MEASURE EMAIL
SUCCESS BY ACTUAL SALES
84%COMPANIES THAT USE EMAIL TO SOLICIT
FEEDBACK FROM CUSTOMERS
28%AVERAGE GOAL FOR ANNUAL GROWTH OF
EMAIL LISTS
11%BUSINESSES WHO SAY THE COST OF
ACQUIRING NEW EMAIL SUBSCRIBERS IS
TOO HIGH
50%COMPANIES WHO COORDINATE EMAIL
MARKETING WITH EVENTS LIKE TRADE
SHOWS
48%COMPANIES WHO COORDINATE EMAIL
MARKETING WITH DIRECT MAIL
34%COMPANIES WHO HAVE A TEAM
DEDICATED TO EMAIL MARKETING
20%COMPANIES WHO HAVE ASSIGNED EMAIL
MARKETING TO ONE PERSON
9%COMPANIES WHO OUTSOURCE EMAIL
MARKETING TO AN AGENCY
43%EMAIL RECIPIENTS WHO MARK MESSAGES
AS SPAM BASED ON THE 'FROM' ADDRESS
AND SENDER NAME
21%EMAIL RECIPIENTS WHO MARK EMAIL AS
SPAM WHEN THEY KNOW IT ISN'T
17%AMERICANS WHO CREATE A NEW EMAIL
ADDRESS EVERY SIX MONTHS
9%INCREASE IN ROI IF MARKETERS
OPTIMIZED EMAIL FOR IMAGE BLOCKING
84%PERCENTAGE OF ALL EMAIL THAT IS SPAM
$156 MILLIONPERCENTAGE OF ALL EMAIL THAT IS SPAM
10%ANNUAL GROWTH OF EMAIL MARKETING
SPENDING
82%CONSUMERS WHO OPEN MARKETING
EMAILS
24%LITMUS EMAILS OPENED ON IPHONES
72%PEOPLE WHO CHECK THEIR EMAIL IN BED
87%PEOPLE WHO CHECK THEIR PERSONAL
AND WORK EMAIL TOGETHER
3.3%PEOPLE WHO READ THE SAME EMAIL ON A
MOBILE DEVICE AND A DESKTOP
COMPUTER
17 - 22 PTRECOMMEND RANGE OF FONT SIZES FOR
MOBILE EMAILS
46 PXRECOMMENDED MINIMUM SIZE FOR
BUTTONS IN MOBILE EMAILS
63%PERCENTAGE OF EMAIL LISTS THAT ARE
INACTIVE
18.3 KBSIZE OF THE AVERAGE EMAIL
0.25%AVERAGE UNSUBSCRIBE RATE
82%CONSUMERS WHO HAVE SIGNED UP FOR
EMAIL PROGRAMS ON BRAND WEBSITES
53%CONSUMERS WHO HAVE GIVEN THEIR
EMAIL ADDRESS TO A SALES CLERK
28.5%CONSUMERS WHO HAVE SUBSCRIBED TO
AN EMAIL PROGRAM IN A MOBILE APP
14.5%CONSUMERS WHO HAVE SIGNED UP FOR
AN EMAIL PROGRAM VIA TEXT MESSAGE
72%CONSUMERS WHO SIGN UP FOR EMAILS TO
GET DISCOUNTS
8.2%CONSUMERS WHO SIGN UP FOR EMAILS
BECAUSE THEY LOVE THE BRAND
74.4%CONSUMERS WHO EXPECT A WELCOME
EMAIL WHEN THEY SUBSCRIBE
35.4%CONSUMERS WHO UNSUBSCRIBE FROM
EMAILS BECAUSE THEY ARE SENT TOO
FREQUENTLY
14%CONSUMERS WHO UNSUBSCRIBE FROM
EMAILS BECAUSE THEY ARE TIRED OF THE
BRAND
52.9%CONSUMERS WHO NEVER 'OPT DOWN'
(CHANGE EMAIL FREQUENCY OR TYPE
AFTER UNSUBSCRIBING)
60%B2B MARKETERS THAT HAVE USED VIDEO
IN THEIR EMAILS
3XEMAIL CONVERSION RATES ARE THREE
TIMES HIGHER THAN SOCIAL MEDIA
17%DIFFERENCE IN VALUE BETWEEN EMAIL
CONVERSIONS AND SOCIAL MEDIA
CONVERSIONS

Contenu connexe

Similaire à Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead

The Path to Success in Email Marketing
The Path to Success in Email MarketingThe Path to Success in Email Marketing
The Path to Success in Email Marketing
Monetate
 
Multi-Channel Convergence - Bridging Offline & Online
Multi-Channel Convergence - Bridging Offline & OnlineMulti-Channel Convergence - Bridging Offline & Online
Multi-Channel Convergence - Bridging Offline & Online
DatranMike
 
Email Advertising Services
Email Advertising ServicesEmail Advertising Services
Email Advertising Services
3Di
 

Similaire à Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead (20)

Email Marketing Benchmarks
Email Marketing BenchmarksEmail Marketing Benchmarks
Email Marketing Benchmarks
 
The Path to Success in Email Marketing
The Path to Success in Email MarketingThe Path to Success in Email Marketing
The Path to Success in Email Marketing
 
Multi-Channel Convergence - Bridging Offline & Online
Multi-Channel Convergence - Bridging Offline & OnlineMulti-Channel Convergence - Bridging Offline & Online
Multi-Channel Convergence - Bridging Offline & Online
 
Understand How Consumers Use Messaging
Understand How Consumers Use MessagingUnderstand How Consumers Use Messaging
Understand How Consumers Use Messaging
 
Delivering Results: Email, Automation and The New Buyer's Journey
Delivering Results: Email, Automation and The New Buyer's JourneyDelivering Results: Email, Automation and The New Buyer's Journey
Delivering Results: Email, Automation and The New Buyer's Journey
 
Delivering Results: Email, Automation and The New Buyer's Journey
Delivering Results: Email, Automation and The New Buyer's JourneyDelivering Results: Email, Automation and The New Buyer's Journey
Delivering Results: Email, Automation and The New Buyer's Journey
 
15 Solid Reasons Why One Should Never Blow Off Text Marketing
15 Solid Reasons Why One Should Never Blow Off Text Marketing15 Solid Reasons Why One Should Never Blow Off Text Marketing
15 Solid Reasons Why One Should Never Blow Off Text Marketing
 
E-MAIL MARKETING STATISTICS 2021
E-MAIL MARKETING STATISTICS 2021E-MAIL MARKETING STATISTICS 2021
E-MAIL MARKETING STATISTICS 2021
 
Email Marketing 101 - 15 Statistics that will Blow Your Mind.
Email Marketing 101 - 15 Statistics that will Blow Your Mind.Email Marketing 101 - 15 Statistics that will Blow Your Mind.
Email Marketing 101 - 15 Statistics that will Blow Your Mind.
 
Latest Digital Marketing Trends-2018
Latest Digital Marketing Trends-2018Latest Digital Marketing Trends-2018
Latest Digital Marketing Trends-2018
 
Mark Simpson - More Bookings Direct Conference - 25 Feb 2020
Mark Simpson  - More Bookings Direct Conference - 25 Feb 2020Mark Simpson  - More Bookings Direct Conference - 25 Feb 2020
Mark Simpson - More Bookings Direct Conference - 25 Feb 2020
 
36 Must See E-commerce Email Marketing Stats
36 Must See E-commerce Email Marketing Stats36 Must See E-commerce Email Marketing Stats
36 Must See E-commerce Email Marketing Stats
 
Email Advertising Services
Email Advertising ServicesEmail Advertising Services
Email Advertising Services
 
10 Easy Ways to Improve Your Email Open Rates | Email Marketing | Infographic
10 Easy Ways to Improve Your Email Open Rates | Email Marketing | Infographic10 Easy Ways to Improve Your Email Open Rates | Email Marketing | Infographic
10 Easy Ways to Improve Your Email Open Rates | Email Marketing | Infographic
 
Key Concepts for Implementing a Data-Driven Email Program
Key Concepts for Implementing a Data-Driven Email ProgramKey Concepts for Implementing a Data-Driven Email Program
Key Concepts for Implementing a Data-Driven Email Program
 
Dms Powerpoint
Dms PowerpointDms Powerpoint
Dms Powerpoint
 
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
 
Digital Marketing for Sales Agencies
Digital Marketing for Sales AgenciesDigital Marketing for Sales Agencies
Digital Marketing for Sales Agencies
 
Email Marketing and operations strategy for 2023 - Survey Finding
Email Marketing and operations strategy for 2023 - Survey FindingEmail Marketing and operations strategy for 2023 - Survey Finding
Email Marketing and operations strategy for 2023 - Survey Finding
 
The Private Life of Mail Summary
The Private Life of Mail SummaryThe Private Life of Mail Summary
The Private Life of Mail Summary
 

Dernier

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 
Buy Linkedin Sales Navigator at Cheap Price
Buy Linkedin Sales Navigator at Cheap PriceBuy Linkedin Sales Navigator at Cheap Price
Buy Linkedin Sales Navigator at Cheap Price
DIGISHIFT INDIA +918368319550
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Dernier (20)

How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
Buy Linkedin Sales Navigator at Cheap Price
Buy Linkedin Sales Navigator at Cheap PriceBuy Linkedin Sales Navigator at Cheap Price
Buy Linkedin Sales Navigator at Cheap Price
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 

Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead