A snapshot from a full seminar I'll be doing... how to look at things from your Customers' Point of View; what they see before they "meet you" and how your website's Home Page directs them to where they want to be - watch on YouTube as well: http://www.youtube.com/watch?v=ZXWX9b2YXog

1. Unravelling the Internet Business Puzzle

2. Always Look at EVERYTHING from the
customer's point of view
You don’t really want this to happen do you?

3. Also Define what YOUR Goals Are
 Look at your goals;
 What are they?
 WHY are they?
 Understand the difference
between what the
customer wants and what
YOU want.
 You MUST understand the
Conversion Path

4. Compare Your Goals to The Entry
Points / Pages on Your Website -
Are Your Landing Pages Optimised for RESULTS?

5.  You will need a basic
understanding of ANALYTICS.
 You must measure every
dollar spent and look at
returns on investment (ROI)
 Every hour invested must be
tested. Track the TIME you
spend as well.
It’s NOT just about how much you earn; it’s about how much you spend
COMPARED to how much you earn!
In Order to Achieve YOUR Goals…

6. Look at Things From Your Customers
Point of View…
 Do you have…
 A modern, fresh design? Is it
professional? Is it competitive?
 A home page header (the area
“above the fold”) that highlights your
main income areas and your call to
ACTION.
 A home page that summarises what
you do, offers easy contact,
testimonials, Social Media and
subscription options?
Is your site MOBILE friendly? If not, when will it be?

7.  The Home Page is a Guide!
 Additional pages offer “one
problem and one solution.”
 Always use sales copy; a call
to action on EVERY page!
 Focus on Your Primary Goal
THEN offer alternatives.
These are The Keys to Conversions…

8.  Look at the Point of Contact for
them (off your website…)
 Does it “pre-qualify” them?
 Do they know WHY they are
visiting?
 Look at Your Content?
 Does it offer SOLUTONS to needs?
 Look at Your CALL TO ACTION…
 Does it ASK people to make a
decision? (Buy / Contact / Opt-in)
Turning Browsers into Buyers
Never be afraid to
ask for the order -

9.  Remember: Not everyone buys the first
time they “meet you.”
 Offer a FREE “something” in exchange
for name and email address (opt-in
form / newsletter etc).
 Use a follow up auto-responder to
automatically follow them up. Give
them an instant thankyou [a promise
to…] Then DO IT!
 Use an online CRM for those who
contact you through your contact form.
Always Follow up / Follow up / Follow up

10. Create Your Own Sales Funnel

11. Contact me at PaulBarrs.com and ask for a
Marketing Evaluation of your own Website.
I can help you get better results online!
- Paul Barrs