A case study by The Remarkables Group for a campaign with Qantas Frequent Flyer

1. Qantas Loyalty engaged six influencers to
support its Point Destination initiativeBrief:
Qantas Points Destination
Paging Fun Mums, Retromummy, Woogsworld,
Babymac, Big Family Little Income, Show + TellInfluencers:
To encourage readers to
become members of the
Frequent Flyer program
and set their points
destination
Key Objective:
Each influencer created unique content for
their channels incorporating the key
messages and linked to the Points
Destination website, then shared it across
their Facebook audiences.
Activity:
320,000 total campaign
reach
300 comments across
blogs and Facebook
1,900+ social shares of
the blog content
Results:
“We were extremely impressed with the
quality of content produced by The
Remarkables Group for the campaign.
The six influencers generated
significant conversions for us, so we
knew that not only were readers
engaging with the content, they were
also taking action based on the
information.”
Tanya Bulkin, Chief Marketing Officer, Qantas Loyalty
Impact:
Case Study: