Media coverage is the bread and butter of PR, but does that include social media? What's more important, a mention in the Washington Post or the Huffington Post...or a post in an influential industry blog? These slides were from my presentation to the Yankee Chapter of the PRSA on 6/10/2010. For more information reach out to me: http://twitter.com/therichbrooks

1. FLYTE SCHOOL
How to Be a
PR Rock Star .
Social Media World
in a
@therichbrooks

2. A LITTLE HISTORY...
http://www.flickr.com/photos/matt_gibson/

3. LINKEDIN QUESTION

4. ATTAINING ROCK STAR STATUS
Media coverage
ROI
Hats

5. TODAY’S GOALS
How social media changes the game
Your social media tool set
How to measure success

6. TODAY’S AGENDA
Social Media Presentation
67%
Q&A or Uncomfortable Silence
33%

7. MEDIA COVERAGE

8. 490
AUDIENCE SIZE
304
Millions of Users
75
60
3
Newsweek LinkedIn Twitter US Population Facebook

9. THE BUSINESS CASE FOR SOCIAL MEDIA

10. SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy
without a content strategy.”
--Susan Cato

11. SOCIAL MEDIA SERVICES

12. THE POWER OF BLOGGING

13. SOCIAL MEDIA “BIG THREE”

14. TWITTER

15. FACEBOOK

16. LINKEDIN

17. THE IMPORTANCE OF VIDEO

18. SOCIAL BOOKMARKING

19. LOCATION-BASED APPS

20. THE SOCIAL MEDIA PRESS RELEASE

21. CRISIS MANAGEMENT

22. TIME MANAGEMENT

23. HOW TO BUILD AN AUDIENCE
Complete your profile
Upload your contacts
Build organically
Provide value
http://www.flickr.com/photos/sharif/

24. SOCIAL MEDIA ROI
• What can we measure?

25. ROI: REFERRERS

26. SOCIAL MEDIA TAKE AWAY

27. THANK YOU
Rich Brooks
flyte new media
136 Commercial St., Ste 201
Portland, ME 04101
http://www.flyte.biz
http://www.flyteblog.com
http://twitter.com/therichbrooks