1. The Rudder Group
GROWTH STRATEGIES
&
MENTOR CAPITAL
The Rudder Group
Growth Strategies & Mentor Capital

2. SUCCESS IS HARD WORK
The Rudder Group
Growth Strategies & Mentor Capital

3. A TRUSTED PARTNER
The Rudder Group is a team of proven IT professionals that
extend your management team
Provides technology companies with growth strategies and
mentor capital
Develops strategic and tactical plans for every aspect of a
technology company's lifecycle
The Rudder Group
Growth Strategies & Mentor Capital

4. WHO IS THE RUDDER GROUP
MIKE ROGERS, FOUNDER & MANAGING PARTNER
• An industry expert in corporate acquisition and strategic development
• Demonstrated leadership, financial, analytical and communication skills
• Senior Vice President of Strategy & Corporate Development at Lumension
• Vice President Corporate Development at Secure Computing & Cyberguard
• Vice President Corporate & Business Development at OpenTV
• Vice President Mellon Bank & Fuji Bank
• Thunderbird: MBA International Finance
SUSAN CALLAHAN, FOUNDER & MANAGING PARTNER
• 25+ years IT Security & ITSM Management experience
• Provided business, strategic, and management leadership to early-stage and growth
companies
• CMO & SVP of Business/Corporate Development at Mobile Armor & Safend
• Vice President Business Development Opalis, Visual Networks & NetIQ
• University of SF & London School of Economics: MBA Management & Finance
The Rudder Group
Growth Strategies & Mentor Capital

5. WHO IS THE RUDDER GROUP
JOHN STEIGERWALD, PARTNER – PRODUCT DEVELOPMENT
• IBM Veteran with extensive product management, development and marketing,
experience
• SVP of Engineering NetIQ and Director of Product Management IBM Tivoli and IBM
Networking
CAY GLIEBE, PARTNER – SALES DEVELOPMENT
• Seasoned executive with over 25 years in Sales, Marketing and HR leadership roles
• Led sales and marketing for both small and large technology and outsourcing companies
building strong teams responsible for delivering revenue targets
• EVP Global Sales at i-nexus, VP Sales & Marketing at Northgate Arinso
KYLE HAYES, DIGITAL MEDIA SPECIALIST
• Strategic marketing and brand development veteran
• Deep expertise in social media (Content Development & Strategies, Channel Marketing,
Social Platforms) and digital media (mobile, video, IT platforms, SEO) with passion for
new technologies and innovation
The Rudder Group
Growth Strategies & Mentor Capital

6. WHO IS THE RUDDER GROUP
CONTRIBUTING CONSULTANTS
Marketing:
• Coda Media: Integrated Marketing Programs & Lead Generation
Strategy & Acquisition:
• Carl Schlachte: Transformational Business Leader
Finance:
• Donnie Moore: CFO at Cognos, Board Member; Finance, Operations &
Administration
Security Practices:
• Paul Henry: Security & Forensic Analyst
EMEA:
• Frank Berzau: Strategy & Product Mngmt.
• Maik Bockelmann: Sales Expert
The Rudder Group
Growth Strategies & Mentor Capital

7. HOW WE HELP
The Rudder Group extends your management team by providing a
strategic and tactical approach to operational, business and board
related matters. Our experienced team of professions are able to
provide cost-effective and battle-tested solutions that cover the full
lifecycle of companies including…
Overcome
Position
Develop New Globalize Accelerate Integration &
Work with Company for a
Secure Capital Routes to Solutions & Growth & Change
VCs Successful
Market Offering Revenue Plans Management
Exit
Challenges
The Rudder Group
Growth Strategies & Mentor Capital

8. WHAT WE DO
Product
Finance Launch Growth M&A
Idea
The Rudder Group works with early & mid-stage technology
companies and investors to ACCELERATE the time to market, time to
revenue, time to positive cash flow and time to exit.
Our Expertise:
• Sales & Business Development
• Business Strategy & International Business Planning
• Fundraising, Mergers & Acquisitions
• Interim Management
• Market Analysis & Competitive Research
• Go-To-Market & Lead Generation Plans
• Product Management & Marketing
The Rudder Group
Growth Strategies & Mentor Capital

9. THE STARTUP CURVE
The Rudder Group
Growth Strategies & Mentor Capital

10. THE LIFECYCLE OF A START UP
Product
Finance Launch Growth M&A
Idea
Goals Goals Goals Goals Goals
Sell/Develop Fund Generate Operational Nonorganic
Idea Business Awareness Scaling Growth &
Growth & Demand Path to
Liquidity
Our Services Our Services Our Services Our Services Our Services
Business Market Product OEM M&A Process
Strategy & Validation Management Execution Management
Planning Fundraising Sales Globalization Liquidity
Strategic Assist Development Grooming
Operational
Marketing Interim Market Excellence Strategic
Product Management Acceleration Grooming
Definition Integrated
Digital Media
Marketing The Rudder Group
Growth Strategies & Mentor Capital

11. WHERE WE CAN HELP
Technology start-ups seeking Growth companies
financing, executive leadership requiring interim executives,
and tactical execution financing and/or project work
Technology companies seeking Investors, whose portfolio
to globalize or establish new companies need veteran
channels to market leadership
The Rudder Group
Growth Strategies & Mentor Capital

12. WHY USE THE RUDDER GROUP
We are VALUE ENHANCERS
Driven both the buy and sell Responsible for dramatically
side of M&A activity growing revenues
The Primary Drivers are Speed to Market, Speed to Profit, and
Liquidity Optimization
Secured multiple Have taken companies
rounds of financing public
The Rudder Group
Growth Strategies & Mentor Capital

13. GROWTH STRATEGIES & MENTOR CAPITAL
The Rudder Group accelerates our clients:
• Time to market
• Time to revenue
• Time to positive cash flow
• Time to exit
www.theruddergroup.com The Rudder Group
Growth Strategies & Mentor Capital