The document outlines when a person should pursue public relations (PR) and publicity. It recommends saying yes to PR when you have newsworthy information to share through a concise pitch, you are energized and ready to work the PR, and your marketing materials like photos, website, and social media presence are professional and tell a clear brand story. Hiring a PR coach or doing it yourself, the key is to make media connections, build relationships, know how to effectively pitch, follow up, and thank the media to get coverage and awareness through earned and organic placements.

1. WWW.PAMPERRYPR.COM

2. WHEN
SHOULD YOU
SAY YES TO
PR!
BY PAM PERRY

3. “
THE PRESS RESLEASE IS THE TOOL
THAT GENERATES MEDIA.
IT OUTLINES THE “5W”
WHO
WHAT WHEN
WHERE
WHY

4. WHO : YOU
◎ The Author
◎ The Speaker
◎ The Entrepreneur

5. WHAT: PUBLICITY/PR
Promoting a thought,
idea, program,
product or
project through
media

6. I will give you (5)
ways to know when
you’re ready for
“PR”
WHEN: LETS GET TO THAT IN A
MINUTE

7. WHERE: TO BE SEEN
PRINT
RADIO
T.V.
DIGITAL MEDIA
(EARNED AND ORGANIC MEDIA)

8. WHY: FAME & FORTUNE
Awareness, credibility
and this should all
lead to increase
in sales

9. SO HOW?
By either hiring
a publicist or D.I.Y
( G e t a P R C o a c h t o s h o w y o u
h o w a n d h e l p y o u i d e n t i f y
r e a l m e d i a c o n t a c t s )

10. THE PAM PERRY PR COACH
D.I.Y PR STEP
1) Make connections
2) Build relationships
3) Know how to pitch-short, sweet and personal
4) Follow up
5) Thank the media. Rinse and Repeat

11. WHEN SHOULD YOU SAY YES TO
PR!

12. SAY YES WHEN:
Y O U H A V E N E W S . A
H O O K , A L O O K . A
P R E F E C T E D P I T C H . A N
E L V A T O R S P E E C H T H A T
R O L L S O F F Y O U R L I P S
Y O U H A V E E N G E R Y . Y O U
A R E R E A D Y T O W O R K .
Y O U H A V E F O C U S
Y O U R S O C I A L M E D I A
S L A M M I N G . I T ’ S
T E L L I N G A S T O R Y . I T ’ S
B R A N D I N G Y O U L I K E A
S U P E R S T A R
Y O U H A V E A R E S P E C T A B L E
A N D R E A L I S T I C B U D G E T T O
G E T Y O U W H E R E Y O U
W A N T T O B E .
Y O U R M A R K E T I N G
M A T E R I A L S , P H O T O S , S I Z Z L E
R E E L W E B S I T E A R E O N P O I N T
A N D P R O F E S S I O N A L L Y D O N E .
N O T H I N G A M A T E U R , O N L Y
A M A Z I N G

13. Any questions?
You can find me at WWW. PAMPERRYPR.COM