Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

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The document discusses analyzing social media conversations and communities to gain customer insights and competitive intelligence. It suggests hiring professionals trained in psychology and journalism to analyze social objects and threads to derive insights and stories. Analyzing non-branded Twitter communities is proposed as a way to gain customer insights, competitive intelligence, and fuel storytelling processes. Delivering summaries of conversations, social objects, insights and recommendations to creative directors is mentioned as a way to increase efficiency.

Business

AGREED? The Interest Graph contains Key Influencers related to our customers’ market(s).

AGREED? The Social Graph is BEST entered VIA Intelligence gathered within the Interest Graph.

Do we agree that Twitter IS a scope into THE WORLD WIDE MIND?

How much time are we spending on conversation/community analysis at the outset of social marketing project? And on-going?

Are we satisfied with our process for deriving insight, customer intelligence and stories from our current social monitoring solution?

! ! ! ! Have we considered hiring individuals trained in psychology and journalism to (a) analyze conversations within social communities and (b) create/mash-up sticky conversation-starters from the insights derived from social objects and threads?

Have we realized the full potential of non-branded Twitter communities as a valuable resource in gaining customer insight AND competitive intelligence AND in our storytelling processes?

A “spot-on” CSV of 100 Key Influencers w/social links + a summation of these Influencers’ latest messages/social objects + a graph of who follows them and who they follow.

“ You need someone who can read into the data and say “this is telling me…” @richmeyer

We deliver summations of conversations and social objects. We deliver insights and recommendations related to those same conversations and social objects. We deliver to your Creative Director, bringing efficiency to your creative process.

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Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers