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Creative Industries Meet Connected Customers
1. THE SOUND HORIZON
Ex
Sl te
R ide nde
em s d
ix har
e
WHEN CREATIVE INDUSTRIES MEET
CONNECTED CONSUMERS
Dominic'Pride
World'E/Reading'Congress'
16'May'2012
@thesoundhorizon
2. TODAY...
Publishers'/'Where'are'you'now?
What'can'we'learn'from:
Recorded'Music
Focus'on:'Spotify
TV
Focus'on:'Top'Gear
Games
Focus'on:'Cityville
Creating'new'value
11. 1. DIGITISATION CREATES A VALUE GAP
Keane
Strangeland
Album Guardian
MP3 iPad edition
£4.99 monthly Call of Duty
subscription Black Ops
£9.99 Zombies App
£4.99
Keane
Strangeland
Album
3 CD The
Guardian
£8.99 Print edition:
Mon-Sat for 4
weeks: Call of Duty
£32.40 Black Ops PS3
£23.99
12. 2. WE ALL PLAY ON THE SAME PITCH
Digital Book
Stores /
Services
News &
Social
Print
Networking
Media
Personal
Games Media
TV and Movies
Personal Utilities
Media
UGC
13. 3. DIGITAL DISRUPTION NEVER ENDS
Digitisation'is'not'a'one/
time'process.
/Digital'does'not'
“replace”'physical ne ve r
/Digitisation'takes'us'into'
permanent'change
/Takes'us'from'closed'
value'chain'to'open'
ecosystem
14. 4. DIGITAL CHANGES CONSUMER NEEDS
Physical Digital
• Ownership • Access
• Objects • Experiences
• Consumption • Interaction
18. FOCUS ON... SPOTIFY
Streaming(music(service(capturing(audience,(mindshare(and(revenue
Spo$fy'In'Numbers
Ac#ve&Users 15m
20%
Premium&Subscribers 3m
No.of&songs 16m
Facebook&Shares 1.5bn
Paid&to&rights&owners $250m
Source; Spotify Fast Facts, Spotify CEO Daniel EK The Next Web 18 April http://ow.ly/aKpMg
19. WHAT DOES SPOTIFY TELL US?
ng:
Learni
Early
1. Engage
rst,
: Aud ience Fi
2. Freemium
etise
them mon
vice
3. Value in Ser
22. FOCUS ON.. TOP GEAR
BBC(Worldwide’s(top(motoring(programme(has(achieved(ubiquity(in(digital(channels((
From'scheduled'TV'
programming..
..to'social'media'
interactions...
..to Google Play and
...to website and online ..to iPlayer and YouTube iOS apps, games,
games... programming... podcasts, books,
audiobooks..
23. WHAT DOES TOP GEAR TELL US?
ng:
Learni
nition
brand = recog
1. Strong
ce
ollow s audien
2. C ontent f
vant
ise w here rele
3 . Monet
27. WHAT DOES CITYVILLE TELL US?
ng:
Learni
tions
ts = Destina
1. SocNe
nt of
isation at poi
2 . Monet
ion
inspirat ges
ectiv ity chan
3. Conn
games:
e
-dialogu
beta
-per manent
28. TAKEAWAYS FOR PUBLISHERS
Physical Digital
• Innovate'and'partner'with'services'as'early'as'possible
• Create'and'extend'strong'author/led'and'curatorial'brands'
• Enable'user<>user'and'user<>author'dialogue
29. 3Cs - FRAMEWORK FOR VALUE CREATION
Community
– Bonds"with"friends
– Social"capital
– Wisdom"of"crowds
Context
– Time"
– Device"/"Environment
– Location
Content
– Media
– UserDgenerated
– Metadata
30
30. Why just do an
(e-)book?
when your users
expect “an
internet?”
31. THE SOUND HORIZON
Thank You!
dominic@thesoundhorizon.com
slideshare.net/thesoundhorizon
@thesoundhorizon
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