http://SuperVAs.com A business should not underestimate the power of its website to increase its reputation online, bring in new customers and make sales.

1. Keep Your Website More Visible - Employ
SEO Tips That Keep You Ranked Higher

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A business should not underestimate the
power of its website to increase its
reputation online, bring in new
customers and make sales. Using search
engine optimization is the best way for a
business to maximize the potential of its
website. This article has tips on some
quick and easy ways to do that.

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A good rule of thumb to follow when dealing with
search engine optimization is to use your keywords
and keyword phrases in your URLs whenever possible.
Most search engines highly value the use of keywords
in the URL, so rather than using arbitrary numbers,
opt for replacing them with keywords.

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It should go without saying that one of the keys to
search engine optimization is to promote your website.
Make great use of all the social networking tools at
your disposal and don't forget to set up a newsletter
and RSS feeds to give your visitors new reasons to
keep coming back for more.

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Try and get links that point to your pages from high-
quality websites. The search engines value quality over
quantity, and you can usually get a lot more link juice
from a reputable website with a very high page rank
than you can from a large number of lowly ranked sites.

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Psychologically, it's better to get a .com domain name than any
other. Most people just assume a domain ends in .com, and are
unlikely to remember any of the others. In a rare occasion, like
delicio.us, it's okay to choose a country TLD, but only if it's
going to be 100% memorable.

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Make sure you keep up to date with the latest news form the
search engine optimization industry. Search engines often
change the factors that influence a website's search engine
results page ranking, so it important that you keep up to date
with these changes and alter your SEO strategies and
techniques accordingly.

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The inclusion of a site-map page is crucial to any search
optimization campaign. It allows you to include more
internal links, which can help boost your position in search
results. It makes it easier for search engines to find the most
important (and relevant) pages on your site. Make sure to
keep it small with no more than 50 links on one site-map. As
a plus, it makes it easier for the visitors you already have to
navigate your website.

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If you come across favorable reviews, stories, or mentions of
your brand or product on another site, capitalize on the free
publicity by linking back to that site (and possibly even
returning the favor). This is a popular and highly successful
tactic that increases your exposure to online visitors to other
sites that may not even be directly related to your business.

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Consider having a tag cloud or categories, but not both. I
personally use very broad categories on my website and
restrict them to only 5, but I use a tag cloud to specify my
keywords within those categories. This keeps my
navigation from getting too confusing and overwhelming
to readers and spiders alike.

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Continually focus on ways to improve your search engine
optimization throughout the life cycle of your site. While
initial consideration during design is important, continual
adjustments and tweaks to your optimization plans keep
your site moving up in ranking results. Be proactive in
reviewing trends or analytic data and make ongoing
adjustments accordingly.

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As stated at the beginning of this article, search engine
optimization is very important for a business to be
successful online. A business can meet its goals by
using search engine optimization to enhance its website
and its rank in the search engines. Applying the tips in
this article will help to do that.

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