Aleece Germano, President and Founder of The S.W.A.P. Team, will give an interview as part of the "Empathic Action" series at McGill University's Desautels School of Management on Monday, December 6 at 7PM. This event is FREE and open to the public. To RSVP: anita.nowak@mail.mcgill.ca

1. I N V I T A T I O N
Social entrepreneurs
are changing the world
You are welcome to
attend an interview with
Aleece Germano,
Social Entrepreneur
Drawing upon nearly 15 years
of experience as a web and
communications professional
with international expertise,
Aleece Germano has played a
leading role in the successful
launch of numerous global
enterprise marketing and
e-commerce initiatives. Beginning in 1996 as pieces of clothing for charity and has
Communications Manager at the Museum exchanged over 23,000 garments.
of Fine Arts Boston, she spearheaded the The S.W.A.P. mission is to:
transformation of the Museum’s direct • Provide good quality clothing to charities,
marketing catalog to an e-commerce site, who then use the clothes for their local
which generated over $1M in revenue during community programs
its first year. • Provide communities with an alternative to
In 1999, she joined Razorfish, where she new clothing consumption
began a long-term focus on prestige cosmetics • Promote eco-friendly and socially conscious
while working with brands such as Estée clothing consumption
Lauder, Clinique, Stila, M.A.C, Prescriptives, • Develop upcycled items from used clothing,
Bobbi Brown, Origins and La Mer. textiles and waste materials from the
Aleece moved from Boston to Montreal and garment industry
became an independent consultant in 2001. Aleece has served the Montreal tech
She combined her brand, communications community as MC for BarCamp, Facebook
and online knowledge to work with clients Developer Garage and Ignite. She is a
ranging from start-ups and nonprofits to mentor for the SAJE Montreal young
Fortune 500 companies. entrepreneur program and sits on the
Her interest in fashion, technology and Advisory Board for E-180.
philanthropy led to the June 2009 launch of
The S.W.A.P.Team, a 100% volunteer-run, Where: The Desautels Faculty
non-profit social enterprise.With only a of Management
shoestring budget and social media to spread McGill University
1001 Sherbrooke St.West
the word, the organization has grown to form
Room R310
chapters in 8 North American cities. It has
attracted national press in Canada for starting
When: Monday, December 6 | 7pm
RSVP: anita.nowak@mail.mcgill.ca
what the media has called “an international
phenomenon.” Thanks to its popular branded
clothing swap event “Take Off Your Clothes,” This event is free and open to the public.
The S.W.A.P.Team has generated over 18,000
As part of her doctoral research, Anita Nowak is interviewing social entrepreneurs to
inform a concept she calls “empathic action.” Her long-term goal is to develop empathic
action pedagogy as a way of inspiring people to help change the world.