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USE A CAREER MAP TO PUT
YOUR CAREER IN MOTION
Kelly IT Resources®
is a registered trademark of Kelly Services
An Equal Opportunity Employer © 2015 Kelly Services, Inc. 15-0096B
kellyservices.us/IT
WEEK 2: EVALUATE AND DEVELOP
YOUR PERSONAL BRAND
Want more information?
Click here to download our ebook,
Create Your Career Map.
STAY ON THE
RIGHT PATH:
A QUICK GUIDE TO CREATING
YOUR IT CAREER MAP
A career map is a proactive, long-term plan that allows
you to steer your career trajectory on the right course.
Follow these tips to create a thorough, professional plan
for your IT career in just four weeks.
PURPOSETOWN: You know the
long-term professional direction you
want to pursue. You’re aware of your
strengths and values, and you know
what to do to reach your career goals.
LET’S GET STARTED
1
Develop your
brand
4
Identify, and help you
periodically assess,
your professional and
personal goals
2
Enhance your
IT portfolio
3
Help you become more
aware of your interests,
values, and strengths
WHY CREATE A CAREER MAP?
Is your career still in Happenstanceville?
Use your map to move to Purposetown
and stay there.
It can:
HAPPENSTANCEVILLE: It’s a short-term
place, where you only take action with your
career when something “happens” to you,
such as being passed over for a promotion
or stumbling upon a great opportunity.
HAPPENSTANCEVILLE
PURPOSETOWN
FIRST, UNDERSTAND THE ESSENTIALS
Answer these questions to get an overview of your current
professional identity, and the one you want to establish:
What professional roles have you occupied in the past?
What skills and certifications do you possess?
What are your strengths, and how do you apply them in
your profession?
How do your professional and life experiences contribute
to your future career?
Once you understand your professional identity, you
can assess which new opportunities presented to you
match your identity and fit into your career map—and
which do not.
WHAT DO
YOU
OFFER?
WHAT
IS YOUR
VALUE?
WHAT
ARE YOUR
PASSIONS?
WHAT ARE
YOUR TOP
SKILLS?
First, answer these questions to get a good description of your professional self:
Revise your résumé to reflect
your brand-based achievements
WEEK 3: ENHANCE YOUR PORTFOLIO
AND REVISE YOUR RÉSUMÉ
In your portfolio, explain how you’ve
helped achieve a project’s goal—
making sure it reinforces the personal
brand you’re presenting
WEEK 4: ALIGN ALL YOUR
CHANNELS FOR CONSISTENCY
Keep your résumé and online profiles
parallel—reinforcing the transparency
and trustworthiness of your brand
Use your social media accounts to reinforce
your brand by regularly contributing to
professional conversations
1
1
2
2
WEEK 1: PERFORM A SELF-ASSESSMENT
Creating and maintaining a career map is a great way
to ensure that your professional identity continues
moving onward and upward. Follow the developments
of career mapping, pose questions, and join in the
conversation at #purposetown.
Search for jobs on kellycareernetwork.com, or visit
kellyservices.us/ITcareers for career insights.
Then, put it all together in a tagline that sums up your personal brand.
Example:
Experienced, proactive, and trustworthy systems security
specialist working on current IT and human solutions to
maintain the integrity of systems and counter data loss

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STAY ON THE RIGHT PATH: A QUICK GUIDE TO CREATING YOUR IT CAREER MAP

  • 1. USE A CAREER MAP TO PUT YOUR CAREER IN MOTION Kelly IT Resources® is a registered trademark of Kelly Services An Equal Opportunity Employer © 2015 Kelly Services, Inc. 15-0096B kellyservices.us/IT WEEK 2: EVALUATE AND DEVELOP YOUR PERSONAL BRAND Want more information? Click here to download our ebook, Create Your Career Map. STAY ON THE RIGHT PATH: A QUICK GUIDE TO CREATING YOUR IT CAREER MAP A career map is a proactive, long-term plan that allows you to steer your career trajectory on the right course. Follow these tips to create a thorough, professional plan for your IT career in just four weeks. PURPOSETOWN: You know the long-term professional direction you want to pursue. You’re aware of your strengths and values, and you know what to do to reach your career goals. LET’S GET STARTED 1 Develop your brand 4 Identify, and help you periodically assess, your professional and personal goals 2 Enhance your IT portfolio 3 Help you become more aware of your interests, values, and strengths WHY CREATE A CAREER MAP? Is your career still in Happenstanceville? Use your map to move to Purposetown and stay there. It can: HAPPENSTANCEVILLE: It’s a short-term place, where you only take action with your career when something “happens” to you, such as being passed over for a promotion or stumbling upon a great opportunity. HAPPENSTANCEVILLE PURPOSETOWN FIRST, UNDERSTAND THE ESSENTIALS Answer these questions to get an overview of your current professional identity, and the one you want to establish: What professional roles have you occupied in the past? What skills and certifications do you possess? What are your strengths, and how do you apply them in your profession? How do your professional and life experiences contribute to your future career? Once you understand your professional identity, you can assess which new opportunities presented to you match your identity and fit into your career map—and which do not. WHAT DO YOU OFFER? WHAT IS YOUR VALUE? WHAT ARE YOUR PASSIONS? WHAT ARE YOUR TOP SKILLS? First, answer these questions to get a good description of your professional self: Revise your résumé to reflect your brand-based achievements WEEK 3: ENHANCE YOUR PORTFOLIO AND REVISE YOUR RÉSUMÉ In your portfolio, explain how you’ve helped achieve a project’s goal— making sure it reinforces the personal brand you’re presenting WEEK 4: ALIGN ALL YOUR CHANNELS FOR CONSISTENCY Keep your résumé and online profiles parallel—reinforcing the transparency and trustworthiness of your brand Use your social media accounts to reinforce your brand by regularly contributing to professional conversations 1 1 2 2 WEEK 1: PERFORM A SELF-ASSESSMENT Creating and maintaining a career map is a great way to ensure that your professional identity continues moving onward and upward. Follow the developments of career mapping, pose questions, and join in the conversation at #purposetown. Search for jobs on kellycareernetwork.com, or visit kellyservices.us/ITcareers for career insights. Then, put it all together in a tagline that sums up your personal brand. Example: Experienced, proactive, and trustworthy systems security specialist working on current IT and human solutions to maintain the integrity of systems and counter data loss