1. THE TOP NEW TV SHOWS
IN SOCIAL MEDIA
Q1_2013

2. @TheWitFreshTV
we help
broadcasters, producers, advertisers find
the best tv & digital content from around
the world.
@TheWitSpotter
we track Social TV buzz for all TV shows
around the world to help discover new
content.

3. TRENDING
IN SOCIAL TV 2013
#Splash
#Trash
#Stars
WitspottER – Jan – March 2013

4. THE TOP 20 SOCIAL TV PREMIERES
1. Splash ! Le grand plongeon (TF1, France)
2. Unser Song für Malmö (Das Erste, Germany)
3. Splash ! (ITV, UK)
4. Beyoncé: Life Is But A Dream (HBO, USA)
5. The Bible (History, USA)
6. What Happens in Kavos (Channel 4, UK)
7. Africa (BBC One, UK)
8. Real Husbands of Hollywood (BET, USA)
9. Buck Wild (MTV, USA)
10. The Fried Chicken Shop: Life In A Day (Channel 4, UK)
WitspottER – Jan – March 2013
weighted by national average number of comments on premieres

5. THE TOP 20 SOCIAL TV PREMIERES
11. Circus Halligalli (Pro 7, Germany)
12. ¡Splash! Famosos al agua (Antena3, Spain)
13. Big Brother Canada (Slice, Canada)
14. The Big Reunion (ITV2, UK)
15. Inside Death Row with Trevor McDonald (ITV, UK)
16. Bates Motel (A&E, USA)
17. Bachelor, le Gentleman célibaire (NT1, France)
18. Her Majesty's Prison – Aylesbury (ITV, UK)
19. Richard III : A King in a Car Park (Channel 4, UK)
20. Comic Relief's Big Chat With Graham Norton (BBC Three, UK)
WitspottER – Jan – March 2013
weighted by national average number of comments on premieres

6. TRENDING IN SOCIAL TV 2013
#Splash
3 out of 4 local versions of the format
overperformed in Social Media
(except US version)
WitspottER – Jan – March 2013

7. CELEBRITY SPLASH
Social Media Spontaneous
Before: Discreet Social Media
promotion
During: Record number of hilarious
comments
After: No significant fan and
follower gains
WitspottER – Jan – March 2013

8. TRENDING IN SOCIAL TV 2013
#Trash
US and UK’s harsh reality
What happens in Kavos
Buck Wild
The Fried Chicken Shop
DoggingTales
WitspottER – Jan – April 2013

9. TRENDING IN SOCIAL TV 2013
#Stars
No new talent show
But Fan based Social Media buzz
Beyoncé Life is but a dream
The Bible
Real Husbands of Hollywood
Unser Song für Malmö
Circus Halligalli
WitspottER – Jan – March 2013

10. TRENDING IN SOCIAL TV 2013
But also…
Africa, BBC One
overperformed
in Social Media
Documentary viewers are also able to tweet !
WitspottER – Jan – March 2013

11. THE MOST SOCIAL TV GENRES
Entertainment shows are more commented « live »
than other shows
WitER comments % Total shows
Q1 2013 Q1 2013
Entertainment 39% 17%
Fiction 25% 20%
Talk Shows 2% 3%
Factual 33% 56%
Game Shows 1% 3%
Total 100% 100% (1182 shows)
WitspottER – Jan – March 2013

12. THE MOST SOCIAL TV MARKETS
Latinos are the biggest social TV commentators
4 Latin countries are in the Top 5 of the most active
Belgium (North) social TV users
EUROPE
Belgium
(South) Germany
Finland Ireland Turkey
Holland
Austria Sweden
France Spain
Norway Portugal UK Italy
Denmark Switzerland
Average number of social media comments per premiere
(Jan 1- March 17 2013)
AMERICA
NORTH
Canada (French) USA
Canada (English)
AMERICA
SOUTH
Argentina
Colombia
Mexico Chile
Brazil
New Zealand
OCEANIA
Australia

13. WHAT’S NEXT ?
The most anticipated upcoming
premiere :
DEFIANCE, Syfy
USA : 15 April 2013
Worldwide : 16 April 2013
216 000 Likes
Ambitious transmedia project
WitspottER – Jan – March 2013

14. Discover the social features of the Fresh TV database