1ª semana de LightningTalks e FishBowls no TecnoPUC. ( http://wp.me/p3EOt-BH )
Thiago Esser ( @thiagoesser ) + Pedro Belleza ( @PedroBelleza )
Ver também: http://jorgekotickaudy.wordpress.com/2012/08/23/2308-4o-dia-semana/
7. This helps create an overall brand
Brand experience
Experience:
My overall feeling about
the product is good
Desirability: The way it look and feels must be
I like the way the product pleasing
look and feels
Functionality, people must
Usability: be able to use
I am able to use the product easily
UX starts by
Utility: being useful
It is useful to me. It meets my needs
http://usabilitygeek.com/the-difference-between-usability-and-user-experience/
9. Business Users
What will sustain a
What do people desire?
business?
Technology
What can we build?
Alan Cooper and the Goal Directed Design Process
http://www.dubberly.com/wp-content/uploads/2008/06/ddo_article_cooper.pdf
15. “Be a user of your own product.
Make it better based on your own
desires. But don’t trick yourself
into thinking you are your user.”
Evan Williams, founder Blogger & Twitter
16. “Our customers did a lot of stuff
that I would never do. We think
differently. We solve our problems
differently. We have different
needs and wants. Repeat after me:
You are not your customer.”
Eric Ries, Lean Startup leader
HCI is partially out of the circle because of its different (non-design) traditions and methodologies, and also because of its focus on pure research. Industrial design (and, in truth, architecture should do this too), pokes out of the circle because it has involvement in areas that do not directly involve the user, such as manufacturing (or in the case of architecture, building) specifications.
HCI is partially out of the circle because of its different (non-design) traditions and methodologies, and also because of its focus on pure research. Industrial design (and, in truth, architecture should do this too), pokes out of the circle because it has involvement in areas that do not directly involve the user, such as manufacturing (or in the case of architecture, building) specifications.