4. witter, blogs, video and
oogle+ than those investing
few hours a week with social
media.
ools used by B2B versus
B2B vs B2C
2C
his chart shows how B2B
ocial media use differs from
2C-focused businesses.
Diferentes ferramentas
Diferentes métodos
2C are more focused on
Diferentes objetivos
acebook and B2B are more
ocused on LinkedIn, Twitter
nd blogging.
• 87% das empresas B2B usam LinkedIn vs 59% B2C*
• 67% se preocupam com SEO vs 62% B2C*
• 68% usam mídias sociais para obter inteligência vs 59% B2C*
*Fonte: 2012 Social Media Marketing Industry Report
www.socialmediaexaminer.com
Saturday, May 12, 12
5. Conversa entre empresas
Confiança é a BASE
Público segmentado por natureza
Conteúdo tem menos apelo, mas gera mais conhecimento
Saturday, May 12, 12
6. Ciclo de Compra B2B
Busca! Fez SEM? Lead!
Faz Social?
Cultivo!
Call to Action? Venda!
Saturday, May 12, 12
7. Marketing de Conteúdo
•
•
•
•
•
Webinar / Hangout On Air
Blog
E-books
Podcasts
SlideShare + Necessidade
Individual
Marketing de Expertise
• Fórum
• Grupos (Facebook, LinkedIn, etc)
• LinkedIn Answers / Quora
Saturday, May 12, 12