English Version

2. 1 THE ACTANCE AGENCY AND STAFF
2 CREATIVE ACTIVITIES
3 BUSINESS ACTIVITIES
4 TELEMARKETING EXPERTISE
5 WEB MARKETING EXPERTISE
6 CONTACT AND MORE INFORMATION

3. CREATIVEBUSINESS
Creativity and ROI are the core values underlying all of our thoughts and actions.
Each day we take a fresh look at the challenges our customers face, because our
business demands constant reinvention and the lead generation process requires
the ability to quickly adapt to the latest trends.
Our action plans are inventive, insightful and demonstrate an unparalleled
business strategy.

4. > Creation of the Business Event for Digital Decision-Makers
OUR IN-HOUSE
Regional industry event
> Partnership with Mog Production
Audiovisual company
COMPETENCIES
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(Prévisions)
> Creation of the “Entreprendre Pour l’Avenir” association
[Taking on The Future]
Promotion of Corporate Social Responsibility (CSR) TEAM INFRASTRUCTURE COMMUNITY MANAGEMENT
> Fund raising
Selene Partners
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SEO - ADWORDS
> Creation of Eva 360°
General marketing agency APPLICATION DEVELOPMENT TEAM
> Partnership with Pour Action ! [For Action!]
A Paris-based IT marketing agency
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> Our offices in the Nantes Technopole
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NATURAL REFERENCING
DATABASE RENTAL
/////////////// ACTANCE FILE STANDARDIZATION PRINT, WEB, VIDEO ADVERTISING
OVER THE YEARS EVENT CREATION WEB DESIGN - DEVELOPMENT
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TRAFFIC GENERATION IDENTITY - BRANDING
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Création

5. //////////////////////////////////////////////////////////////////////////////////////////////////
CREATIVE
ACTIVITIES
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Logo Advertising Website, banner, email Creativity is increasingly becoming a basic
Corporate Trade show packs Html, Css, Flash, Cms, etc. requirement of direct marketing.
identity guidelines Business support
Never underestimate the economic value of
BRAND AWARENESS creativity: it’s the leverage tool you need to
improve results.
Advertising Event creation Social media and 2.0
Interviews Traffic generation Buzz and viral marketing Should operational marketing be developed to
Institutional films be coherent with the image of the business it
represents and be often used to develop sales
in the short-term, it should never be thought of
////////////////////////////////////////////////////////////////////////////////////////////////// as a simple mechanical one-off.
Creativity should always take precedence.
The golden rules for a successful campaign at
Actance: Focus on one argument, one angle
of approach and one target with an innovative
and inventive perspective.
1 Graphic Designer 1 PR - Event Project Manager 1 Video Production Lead
1 Web Designer 1 Web Marketing Project Manager 1 Director

6. Customers: Software Publishers - Consultancies - Systems Integrators
Areas of specialization: ERP (Enterprise Resource Planning) - BI (Business Intelligence) - CRM (Customer Relationship Management)
CAM (Computer-Aided Manufacturing) - PLM (Product Lifecycle Management) - HRIS (Human Resources Information System)
BUSINESS
ACTIVITIES Customers: Constructors - Technology Integrators
Areas of specialization: System - Business Continuity - Virtualization - Storage - Campaign Tracking
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Developing an efficient sales strategy, creating
business opportunities and establishing
connections within your ecosystems can be a
daunting undertaking. Expertise: Telemarketing / Web Marketing / Relationship Marketing
Heads of campaign creation and tracking
A marketing strategy focused on business and //////////////////////////////////////////////////////////////////////////////////////////////////////////////
ROI is one of the main alternatives to quickly
achieve these results using expertise and key
indicators.
At Actance, we share the belief that the success SEO Referencing
Campaign Creation and Management
and intelligence of campaigns today can be Targeting and Data Mining
Social Media Strategy
attributed to the alliance of new 2.0 techniques File Acquisition / Rental
Mapping and Database Standardization
and traditional methods such as telemarketing.
Partner Recruitment Lead Generation
IT Partner Club Traffic Generation
Co-Marketing Budget Management Lead Nurturing

7. TELEMARKETING
ExPERTISE
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ACCOUNT ANALYSIS OF YOUR DATABASE SELECTION PRESENTATION OF INTERNAL DEFINITION, SCRIPT
PREPARATION SPECIFIC ISSUE CRM TOOL CONFIGURATION SALES TRAINING AND OBJECTIVES
AUTHORING OF INTEREST BUSINESS DEVELOPMENT CONSUMPTION AND
PROSPECTING AVERAGE OF PROJECT FILES + MEETING MATERIAL AND BUILD-UP OF LEADS
CAMPAIGN 400 CALLS/WEEK SCHEDULE MANAGEMENT DOCUMENTATION SHIPPING TO THE OPPORTUNITY STAGE
ANALYTICAL REPORT ANALYSIS AND
ACCOUNT DATABASE EXTRACTION + AUTHORING + DEBRIEFING SUMMARY OF GENERATED RECOMMENDATIONS
REPORTING ANALYSIS PRODUCTION STATISTICS WITH INTERNAL SALESPERSON LEADS AND ROI CALCULATION FOR ACCOUNT FOLLOW-UP
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The telephone is a highly reactive medium for communication, making Telemarketing is a tool that allows you to simultaneously handle
telemarketing a powerful customer acquisition tool. significant business volumes and maintain a qualitative approach: our
internal salespeople, primarily from the IT sector, deliver your messages
Telemarketing work frees up sales agents from the prospecting phase (file directly to your customers and prospective customers using exchanges
qualification - scheduling appointments - generating leads), and allows them formulated with specific vocabulary that target identified issues.
to concentrate on what they do best: sales.
The strength of Actance: combining sales and marketing strategies
Telemarketing remains an extraordinary solution for promoting and in its global approach. The telephone is most effective when used in
developing businesses due to its capacity to generate direct business conjunction with other traditional and 2.0 marketing tools.
opportunities and its potential for lead relationship management throughout
the various stages of the sales cycle.

8. COMMUNITY
MANAGEMENT
WEBMARKETING
ExPERTISE
EMAILING BUZZMARKETING
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ADWORDS Web Marketing… or how to turn Internet users into customers and make your website
profitable.
ADWORDS
The Internet has its own set of rules that you must understand in order to design and
implement an effective marketing approach: Web Marketing uses the basic principles of
traditional communication strategies, but combines them with the new possibilities available
through new communication technologies.
ADWORDS
NETLINKING E-marketing isn’t just limited to the Internet network. It extends to future information
highways such as mobile phones and interactive television.
What are the playing fields? Traffic creation, use of the 2.0 dynamic, performance analysis
and development of online customer loyalty.
The Actance objective? To develop and qualify your online audience to directly influence
ENGINE INDEXING your corporate image and business opportunities.
DIRECTORY LOGGING
Our expertise lies in our strong desire to adapt to the needs of each customer, offering
e-marketing solutions adapted to their specific concerns.
ERGONOMICS + EDITORIAL CONTENT

10. TO LEARN MORE
ABOUT OUR APPROACH
Tél. +33 (0)2 72 20 50 30 - Fax. +33 (0)2 72 20 50 35
actance@actance.net
La Chantrerie 9 rue Alfred Kastler 44307 Nantes Cedex 3
www.actance.net
VISIT US AT :
The ACTANCE blog: w w w. c re at i ve - b u s i n ess. fr