This document introduces the PESTLE analysis tool for evaluating external factors that can impact a business. It defines PESTLE as covering political, economic, social, technological, legal, and environmental factors. The objectives are to name the elements of each PESTLE category, provide examples of possible factors, and apply PESTLE to a real company. The conclusion states that PESTLE analysis is crucial for strategic management and mandatory for businesses to consider the external environment.

1. Marketing planning and
processes
PESTLE Analysis

2. Aim
To introduce student to the use of
environmental analysis.

3. Objectives
Students will be able to:
1) name the elements of a PESTLE analysis
2) give a range of possible inclusions for each section
of the PESTLE analysis
3) apply PESTLE analysis to a real company.

4. Reflection
What are the external factors and elements that can
prevent a company from doing what they want.

5. Introduction
SWOT- external and internal factors
Pest
Pestle ?

6. Political
political stability
government structure
trade policy
tax policy
lobby impacts
local perceptions and attitudes
regional conflict

7. Economic
economic growth
interest rates
inflation
currency valuations
credit availability
employment rates

8. Social
demographics
skilled labor
education
health care
attitudes toward work
quality of life

9. Technological
new research
rate of change
IT implementation in your area
product life cycles
government research funding
changes in Internet use – service disintermediation, video
and voice delivery, social networks
mobile telephony penetration and development – mobile
applications
Automation, hologram

10. Legal
tax law
trade
employment
security
resource acquisition

11. Environmental
local regulation
international treaties
public perception
local climate concerns
client values

12. conclusion
Pestle are external factors that Each and every category of factors is of
crucial importance to advanced strategic management, and the PESTLE
analysis in itself is definitely a must for any business or company,
regardless of its industry. It is true that the importance of each category of
factors will always vary from business to business, but nonetheless PESTLE
remains a mandatory analysis technique
Pestle stands for :
Political
Economical
Social
Technological
Legal
Environmental