1. The rapid adoption of
connected devices among
women has presented
significant opportunities
for marketers. But the
relationship women have
with their mobile devices
has been radically elevated
to a more emotional level—
an unbreakable bond.
Do you know how to get
your message through?
Time Inc. has partnered with
Nuance Digital Marketing to
provide a first-of-its-kind research
study that explores how mobile
devices have transformed the
way women communicate, shop,
and engage with advertising.
GOALS To Understand:
The relationship women have with their mobile devices,
and how it differs from men
How mobile has impacted the way she communicates,
connects, and shops
How she interacts with and responds to mobile advertising
APPROACH Qualitative and Quantitative:
Online discussion forums
Focus groups with men, women, and couples
National online survey among 1200 women, 500 men
KEY THEMES It’s a love affair with her mobile devices
Down time has become Now Time
Mobile amplifies her social and creative values
Moments and mindset matter
when understanding her path to purchase
She has high expectations for mobile advertising
For more information or to schedule a presentation please contact:
Jackie Stasi Caryn Klein
Nuance Digital Marketing Time Inc.
310.773.3150 212.522.7704
jstasi@nuancedigitalmarketing.com caryn_klein@timeinc.com
women+mobile:
the unbreakable bond
How to get your brand
inside the inner circle