Marketing t hi-nkahathoughtleaders-7may13

http://thinkaha.com – page 1Copyright© 2013 THiNKaha® , All Rights Reserved.
We turn
corporate
leaders and
experts into
recognized
thought leaders
THOUGHT
LEADERSHIP
CENTER OF
GRAVITY
SERVICE
Mitchell Levy
Thought Leader Architect

http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved.
Can you imagine any of these situations?
1. Imagine having a community that needs to grow and learn, but you’ve
been unsuccessful at either educating or causing the appropriate
behavioral change.
2. Imagine having experts in an area but not being known for it.
3. Imagine seeing your competitors taking credit for and getting airplay for
areas you have better products and services.

THiNKaha can make some or all of our books, plus other digital
assets available to your audience.
Educate your audience on key topics.
It’s a great way to help drive a behavioral change.
Imagine being the Thought Leader (the Center of Gravity)
Powering a Subscription Service with Valuable Digital Content
Curation Expert: You anoint the recognized
“Branded” thought leader owning the selection
and ongoing addition of content to this service!

Suggested Subset of Marketing
Titles to Include
#Demand Generation tweet #My Brand tweet
#Leads to Sales tweet #Presentation tweet
#Plan to Win tweet #Book Title tweet
I’m at a Networking Event—Now
What???
Story Telling Your Brand-Online and
Offline
I’m on LinkedIn—Now What??? Red Fire Branding
I’m on Facebook—Now What??? The Experience Effect for Small
Business
I’m Need a Killer Press Release—Now
What???
I’ve got a Domain Name—Now
What???
18 Rules of Community Engagement Marketing Campaign Development
Community 101 42 Rules of Marketing
iPad Means Business 42 Rules for Driving Success with Books
Twitter Means Business 42 Rules for a Web Presence that Wins
#Crowdsourcing tweet Digital and Direct Marketing Goose
#Creating Thought Leaders tweet Social Media Geed-to-Geek

 Put the Content Curator as the center of gravity for the audience serviced.
 Become definitive source for related content.
 Become a destination site for all domain information relevant to your audience.
 Link related content.
 Repurpose content (sell chunks).
 Partner with affiliated organizations.
 Provide a full function search and retrieval capability.
 Controlled vocabulary (taxonomies) to increase retrieval precision.
 Obtain user functionality: take notes, cross-reference document
content and make own collections .
 Publish Recommended Reading Program content online using a PaaS
(Platform-as-a-Service) turnkey framework.
 Gain knowledge of customers and user behavior.
Welcome to THiNKaha Center of Gravity Subscription
Services Portal
Welcome to THiNKaha Center of Gravity Subscription
Services Portal
Key Points to Think About

Give Access to Existing Books

Your
Book
THiNKaha® www.thinkaha.com
42 Rules™ www.42rules.com
Happy About® www.happyabout.com
Choose from over 225 of our titles
as well as your digital assets…

Publications
Courses
Products
Services
User Content
Community
Forums, Blogs…
Administration
Product Support
Publications
Courses
Products
Services
User Content
Community
Forums, Blogs…
Administration
Product Support
ContentContent
 Organize and Manage Content Services
View publications
Multi-Language, social networking, search
Create notes, collections, reports, cross-referencing
 Organize and Manage Content Services
View publications
Multi-Language, social networking, search
Create notes, collections, reports, cross-referencing
ServicesServices
Give Access to Other Digital Content
NOTE: Having the content curator (the
thought leader) driving discussions in this
area will heavily influence the audience!

With our Subscription Solution, the Thought Leader
Becomes the Center of Gravity
We work with you to create the thought leader,
the center of gravity for the topic you want to be
recognized for and through this vehicle, you can
help drive the educational and behavioral changes
you’re looking for.

Marketing t hi-nkahathoughtleaders-7may13

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